
The American Family Insurance Amphitheater, formerly known as the Marcus Amphitheater, is a music venue in Milwaukee, Wisconsin. It is located on the south end of the Henry Maier Festival Park, on the shores of Lake Michigan. The amphitheatre is known for hosting legendary artists such as The Rolling Stones, Paul McCartney, Lady Gaga, Bruno Mars, and Metallica. The venue offers an unparalleled live music experience with incredible views of the city skyline. It has a capacity of 23,000 and is wheelchair accessible, providing accessible seating at all price levels.
| Characteristics | Values |
|---|---|
| Location | South end of the Henry Maier Festival Park in Milwaukee, Wisconsin |
| Year of Construction | 1987 |
| Year of Renovation | 2018 |
| Renovation Cost | $50 million |
| Renovation Features | New seating bowl configuration, raised stage, enhanced accessibility, expanded concourses, new video screens, additional restrooms |
| Capacity | 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn, and 6,800 general admission seats) |
| Notable Performers | The Rolling Stones, Paul McCartney, Lady Gaga, Bruno Mars, Kenny Chesney, Dave Mathews Band, Metallica, Whitney Houston, Tom Petty & the Heartbreakers, Pearl Jam, Styx, Kevin Cronin of REO Speedwagon, Don Felder, The Doobie Brothers, Twenty One Pilots, Dayglow, Pierce The Veil |
| Ticket Policy | Children aged 3 and above require a ticket; children aged 2 and under do not require a ticket but must sit on the lap of a parent or guardian; strollers are not allowed |
| Parking | Nearest parking is accessible by travelling east on Erie Street from Water Street and is available on a first-come, first-served basis |
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Location and accessibility
The American Family Insurance Amphitheater is located on the south end of the Henry Maier Festival Park in downtown Milwaukee, Wisconsin, on the shores of Lake Michigan. It boasts incredible views of the city skyline.
The amphitheatre is easily accessible by road, with parking available on a first-come, first-served basis. Pre-paid parking can be purchased in advance on Ticketmaster.com or at the Summerfest Box Office. The nearest parking lot may be accessed by travelling east on Erie Street from Water Street.
The amphitheatre is also wheelchair accessible and provides accessible seating at all price levels. Accessible seating can be purchased on Ticketmaster.com or by calling the Box Office at 414-273-2600, Monday to Friday from 10:00 am to 6:00 pm during the concert season. Accessible seating is also available in person during the Box Office's regular hours of operation.
The American Family Insurance Amphitheater is a cornerstone of Summerfest, hosting the music industry's biggest stars and providing an unparalleled live music experience for fans and performers alike. The amphitheatre recently underwent a $50-51.3 million renovation, enhancing accessibility with a new seating bowl configuration, raised stage, expanded concourses, additional restrooms, and more.
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Ticket purchasing
The American Family Insurance Amphitheater is a music venue in Milwaukee, Wisconsin, providing an unparalleled live music experience. It has hosted artists such as The Rolling Stones, Lady Gaga, Bruno Mars, and Metallica. The Amphitheater recently underwent a $50 million renovation, improving sightlines, accessibility, and the overall concert experience.
The American Family Insurance Amphitheater strongly advises against purchasing tickets from "scalpers" or unauthorised ticket brokers, as these tickets may be counterfeit. Tickets should only be purchased from authorised sources, which include the Summerfest Box Office and Ticketmaster.com.
The Summerfest Box Office accepts various payment methods, including cash, Visa, MasterCard, American Express, Discover, and Summerfest gift cards. It does not accept personal or cashier's cheques. The Box Office's regular hours are Monday to Friday from 10 am to 6 pm, and Saturdays from 10 am to 1 pm. It is closed on Sundays. During Summerfest, the Box Office is open from 10 am until the start of the headline performance.
Tickets can also be purchased through Ticketmaster.com, which provides a convenient online platform for ticket sales. This website allows users to select their desired event, view seating charts, and purchase tickets from the comfort of their homes.
It is important to note that children aged 3 and above require a ticket for admittance, while children under 2 years old do not need a ticket but must sit on the lap of a parent or guardian.
Additionally, the Amphitheater offers an Amped Up Concert Upgrade for those seeking a premium experience. This upgrade provides access to the Jeffers' Terrace, a private area with a bar, snacks, and comfortable seating. The upgrade can be purchased separately, but a separate event ticket is also required for admittance.
For those with accessibility needs, the Amphitheater provides accessible seating at all price levels. Accessible seating can be purchased through Ticketmaster.com or by contacting the Box Office directly.
By following these official channels and guidelines, patrons can ensure a secure and enjoyable ticket-purchasing experience for their desired events at the American Family Insurance Amphitheater.
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History
The American Family Insurance Amphitheater, formerly known as the Marcus Amphitheater, is an amphitheatre on the south end of the Henry Maier Festival Park in Milwaukee, Wisconsin. It is set on the shores of Lake Michigan and has been the venue for headlining acts at Summerfest, an annual music festival that has been held in downtown Milwaukee since 1968, and other concerts and events since its completion in 1987. The construction of the amphitheatre was prompted by an overcrowded Huey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000. The original amphitheatre had a capacity of 23,000, with 9,200 seats under the pavilion, 7,000 reserved seats on the lawn, and 6,800 general admission seats.
Over the years, performers became accustomed to modern facilities that could accommodate elaborate stage shows, which exceeded the 39-foot clear height limit of the existing roof structure. To continue attracting the best talent to Summerfest, the amphitheatre underwent a renovation to raise the roof to 65 feet, allowing for more modern stage productions. This renovation preserved the existing steel structure, lifting the trusses 26 feet higher than their original design, a more cost-effective and environmentally friendly approach than tearing down the old structure.
In September 2018, demolition began on the original Marcus Amphitheater, making way for a new $50 million American Family Insurance Amphitheater. This new amphitheatre features a new seating bowl configuration, a raised stage for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, additional restrooms, and more. The new amphitheatre provides an unparalleled live music experience for fans and performers alike.
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Upcoming events
The American Family Insurance Amphitheater in Milwaukee, Wisconsin, is a renowned venue for live music, attracting the industry's top artists and offering breathtaking views of the city skyline and Lake Michigan. With its superior sound, lighting, and large video screens, every seat in the 23,000-capacity amphitheater promises an unforgettable concert experience.
Tickets for events at the American Family Insurance Amphitheater can be purchased through authorized channels only, including the box office, Ticketmaster.com, and artist fan clubs. To avoid ticket fraud, it is strongly advised to refrain from buying tickets from unauthorized resellers, "scalpers," or third-party sources.
The amphitheater has implemented a lottery system for high-demand events, distributing wristbands with random numbers to those waiting in line an hour before tickets go on sale to the general public. This ensures fairness in the ticket-buying process.
In addition to the stellar lineup of musical acts, the American Family Insurance Amphitheater also offers enhanced accessibility features, improved sightlines, expanded concourses, and a reimagined food and beverage experience, ensuring that concertgoers have a safe and enjoyable time.
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Hospitality
The American Family Insurance Amphitheater in Milwaukee, Wisconsin, provides an unparalleled live music experience for fans and performers. The venue, located on the shores of Lake Michigan, offers incredible views of the city skyline. It has played host to legendary artists such as The Rolling Stones, Paul McCartney, Lady Gaga, Bruno Mars, and Metallica.
The amphitheatre recently underwent a $51.3 million renovation, introducing a new seating bowl configuration, a raised stage for better sightlines, enhanced accessibility, expanded concourses, new video screens, and additional restrooms.
The American Family Insurance Amphitheater offers a range of hospitality options to elevate your concert experience. One notable option is the Amped Up Concert Upgrade on the Jeffers' Terrace, a premium hospitality area. The Jeffers' Terrace provides an intimate setting with a private bar, dry snacks, and ample seating. This upgrade allows you early access to this exclusive space before the show and throughout the evening. It is the perfect place to relax and enjoy refreshments before heading into the amphitheatre for the main performance.
The amphitheatre also provides excellent sound, lighting, and large video screens, ensuring that every seat offers an unforgettable live music experience. The venue has a "rain or shine" policy and recommends that patrons only purchase tickets from authorised sources, such as their box office or Ticketmaster.com, to avoid counterfeits.
With its world-class renovations, stunning views, and exceptional hospitality options, the American Family Insurance Amphitheater delivers a truly memorable concert experience for music enthusiasts.
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Frequently asked questions
The American Family Insurance Amphitheater is located on the south end of the Henry Maier Festival Park in Milwaukee, Wisconsin, on the shores of Lake Michigan.
Parking nearest to the American Family Insurance Amphitheater may be accessed by travelling east on Erie Street from Water Street. Access to this lot is available on a first-come, first-served basis. Pre-paid parking for this lot may be purchased in advance on Ticketmaster.com or at the Summerfest Box Office.
Authorized American Family Insurance Amphitheater tickets can only be purchased through Artist fan clubs, the Summerfest Box Office, and Ticketmaster.com. The amphitheatre urges patrons to avoid purchasing tickets from unauthorised resellers or "scalpers".
The American Family Insurance Amphitheater has hosted legendary artists such as The Rolling Stones, Paul McCartney, Lady Gaga, Bruno Mars, Kenny Chesney, Dave Mathews Band, Metallica, Whitney Houston, Tom Petty & the Heartbreakers, and Pearl Jam. Headliners for 2025 include Def Leppard, Hozier, James Taylor, Lainey Wilson, and Megan Thee Stallion.

























