
The answer to whether an all-natural store can accept medical insurance depends on several factors, including the specific insurance plan, location, and the type of alternative treatment being sought. In the United States, Medicare, the primary health insurance for older adults, does not cover visits to naturopathic doctors or any form of massage therapy. However, it does cover acupuncture for chronic lower back pain, up to 12 treatments within a 90-day period, and may cover other alternative treatments like chiropractic care with certain limitations. Private insurance companies may require a primary care designation, and some states formally recognize naturopathic doctors as primary care providers, which can impact coverage. Additionally, insurers are more likely to cover licensed naturopaths, and some large insurance firms cover treatments like massage therapy, prescribed chiropractic care, and acupuncture, albeit with limitations on the number of visits or specific conditions.
| Characteristics | Values |
|---|---|
| Whether an all-natural store can accept medical insurance | It depends on the location and insurance plan |
| Number of US states that license and regulate naturopathic practice | 26 |
| Number of Canadian jurisdictions that regulate naturopathic medicine | 7 |
| Number of US states that formally recognize NDs as primary care providers | 12 |
| Whether naturopathic doctors are recognized as eligible practitioners under Medicare | No |
| Whether naturopathic services are covered by Medicaid | Yes, in 5 states for people of all ages and in Arizona only for minors |
| Whether insurers can discriminate against licensed health care providers under the Affordable Care Act | No |
| Whether insurers are required to cover alternative care under the Affordable Care Act | No |
| Whether insurers cover massages | Yes, if physical therapy and medication haven't helped |
| Percentage of large insurance firms that cover massage therapy | 17% |
| Percentage of big insurance companies that cover prescribed chiropractic care | 91% |
| Typical range of prescribed visits covered by insurance for chiropractic care | 15-25 |
| Typical copay for chiropractic care | $20-30 |
| Typical cost range for chiropractic treatments | $50-$150 per session |
| Percentage of big insurance firms that cover acupuncture | 32% |
| Typical maximum number of visits covered by insurance for acupuncture | 20 per year |
| Percentage of major insurers that cover homeopathy | 11% |
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What You'll Learn

Naturopathic doctors and insurance coverage
The coverage of naturopathic doctors by insurance depends on several factors, including the location and the insurance plan. In the United States, only 25 jurisdictions allow the practice of naturopathic doctors, and only 19 states have licensed naturopathic doctors.
Twelve US states formally recognize naturopathic doctors as primary care providers, and these states offer some private coverage for naturopathic services. However, it is important to note that Medicare does not recognize naturopathic doctors as eligible practitioners and does not cover naturopathic services. Medicaid coverage for naturopathic care is also limited, with only five states providing coverage for people of all ages, while Arizona offers coverage only for minors.
In Canada, naturopathic services do not qualify for public health coverage, so most naturopathic doctors accept private insurance. Private coverage depends on the employer's specific policy rather than the province. Naturopathic services are often classified as "paramedical" and have annual or per-visit limits. However, insurers are expanding their coverage, recognizing that naturopathic care can reduce costs for the public health system by providing alternatives to expensive drugs and procedures.
The type of treatment provided by naturopathic doctors also affects insurance coverage. Some insurance plans may cover naturopathic visits but exclude supplements, lab tests, and other recommended treatments. Additionally, some insurance companies may require a letter of medical necessity to claim naturopathic services or treatments. It is always advisable to contact your insurer to clarify coverage details and understand what is included in your policy.
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Alternative medicine and insurance
Alternative medicine, also known as complementary and alternative medicine (CAM), is an umbrella term for non-conventional medical treatments. This includes acupuncture, massage therapy, naturopathy, homeopathy, chiropractic care, and more. While these treatments are becoming more common, getting insurance coverage for them can be challenging.
In the United States, the Affordable Care Act (ACA) or Obamacare, states that insurers cannot discriminate against licensed healthcare providers, including alternative care providers. However, Obamacare does not require insurers to cover alternative treatments, and many insurers do not. They may view these treatments as experimental or lacking sufficient evidence of their effectiveness. Additionally, most insurance plans only cover 'medically necessary' treatments, and alternative treatments may not always meet this criterion.
Some insurance companies may provide coverage for certain alternative treatments, but it often depends on the specific treatment, the insurer, and the individual's location and plan. For example, some insurers may cover massages, chiropractic care, or acupuncture, but often with limitations on the number of visits or the amount of coverage. Nutritional counseling may be covered for certain medical conditions but not for general wellness.
If you are seeking coverage for alternative treatments, it is essential to contact your insurance company to understand your plan's specifics. You may also need to advocate for coverage by providing evidence of the treatment's safety and effectiveness or demonstrating that it is a more cost-effective option than conventional treatments. Additionally, some insurance providers offer discount programs where individuals can receive reduced rates for out-of-pocket payments for alternative treatments.
In Canada, private insurance coverage for naturopathic services depends on the employer's specific policy rather than the province. Naturopathic services are often classified as "paramedical" and may have annual or per-visit limits. While some provinces and territories recognize and regulate naturopathic medicine, it is not covered under Medicare in the United States.
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State-wise insurance coverage for natural treatments
The coverage of natural treatments by insurance depends on the state and the insurance plan. In the United States, the American Association for Naturopathic Physicians (AANP) has reported that 26 states license and regulate naturopathic practice. Twelve of these states formally recognise naturopathic doctors (NDs) as primary care providers, which is a designation that may be required by private insurance companies to determine coverage. NDs are not recognised as eligible practitioners under Medicare, and at the state level, Medicaid coverage for naturopathic care is limited. However, insurers are expanding their coverage, recognising that naturopathic care can reduce costs for the public health system.
In Canada, naturopathic services are classified as "paramedical" and coverage depends on the employer's specific policy rather than the province. Seven jurisdictions (six provinces and one territory) regulate naturopathic medicine: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, and the Northwest Territories.
In India, some insurance policies cover alternative treatments under 'alternative treatment benefits', but certain conditions must be met. For example, treatment may need to be sought from a government AYUSH-approved hospital. Some plans explicitly exclude yoga and naturopathy from coverage.
In general, most insurance plans only cover "medically necessary" treatments, and alternative care may not always qualify. Some plans specifically exclude naturopaths from their 'definition of a physician'. However, some insurers may cover alternative treatments if they are cheaper than traditional treatments.
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Insurance coverage for natural products
The coverage of natural products and services by insurance companies varies depending on location, insurance plan, and the specific natural products and services in question. In the United States, Medicare does not cover visits to naturopathic doctors or any form of massage therapy as it does not recognize naturopaths as a provider category eligible for reimbursement. However, some Medicare Advantage plans may offer broader coverage for acupuncture or other alternative therapies beyond what original Medicare provides.
Some insurance companies may cover massages, chiropractic care, and acupuncture if physical therapy and medication have not helped or if it is cheaper than surgery and medication. For example, about 17% of large insurance firms cover massage therapy, 91% cover prescribed chiropractic care, and only 32% cover acupuncture with a maximum of about 20 visits annually. Homeopathy is only covered by 11% of major insurers.
In Canada, private insurance coverage for naturopathic services depends on the employer's specific policy, not the province. Naturopathic services are often classified as "paramedical," with annual or per-visit limits. However, insurers are expanding coverage, recognizing that naturopathic care can reduce costs for the public health system by offering alternatives to expensive drugs and procedures.
The American Association for Naturopathic Physicians' Federal Recognition Campaign seeks to amend the Social Security Act to include licensed naturopathic doctors in the definition of "physician." This change would enable naturopathic doctors to address provider shortages, fill healthcare job vacancies, and deliver whole-person care to underserved communities. Similarly, the Canadian Association of Naturopathic Doctors (CAND) advocates for ND licensure and regulation in unregulated provinces and territories, working with insurance providers to improve coverage for naturopathic services.
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Insurance coverage for natural treatments outside the US
In the United States, the Affordable Care Act (ACA) or Obamacare, states that insurers cannot discriminate against licensed healthcare providers, including alternative care providers. However, Obamacare does not require insurers to cover alternative care, and insurers can limit coverage for experimental or unnecessary treatments.
Medicare generally does not cover healthcare while travelling outside of the US. However, there are some exceptions, including Medicare Part B, which may pay for services in a foreign country in rare cases, such as when a medical emergency occurs and the foreign hospital is closer than the nearest US hospital that can treat the emergency. Medicare Part D also covers all recommended vaccines for travel outside the US. Medicare Supplement Insurance (Medigap) policies may also cover emergency care outside the US.
In Canada, seven jurisdictions (six provinces and one territory) regulate naturopathic medicine: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, and the Northwest Territories. Private coverage depends on your employer's specific policy, not your province. Naturopathic services are often classified as "paramedical," with annual or per-visit limits.
In India, most health insurance policies allow claims for Ayurvedic treatments, as long as the treatment is carried out at a government-recognised or certified Ayurvedic hospital or centre.
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Frequently asked questions
It depends on your location and insurance plan. In the US, Medicare does not cover naturopathic doctors or massage therapy, but it does cover acupuncture and chiropractic care with specific limitations. Some private insurance companies may require a primary care designation to determine coverage. In Canada, private coverage depends on your employer's specific policy, not your province.
Some treatments that may be covered by medical insurance include acupuncture, chiropractic care, and massage therapy.
Treatments that are less likely to be covered by medical insurance include music therapy, aromatherapy, and homeopathy.
You can ask your insurance provider the following questions:
- Is this alternative medicine approach covered for my health condition?
- Does this type of alternative medicine treatment need to be preauthorized or preapproved, does it need to be ordered by prescription, and/or do I need a referral?
- Does my plan require the practitioner to be in-network?
- Are there any limits and requirements?












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