
If you're one of the millions of Americans who use the federal marketplace, healthcare.gov, or your state's health insurance exchange to purchase Affordable Care Act (ACA) or Obamacare medical insurance, you may be wondering where to turn for advice. This is where licensed insurance agents and brokers come in. They can help you understand your options, which can be especially useful if you don't have a passion for fine print and health insurance terminology. Licensed agents can provide you with access to the same subsidy-eligible health insurance plans that are available through your state's government exchange. They can also show you other Obamacare-compliant plans outside of government exchanges, which can save you from a tax penalty.
| Characteristics | Values |
|---|---|
| Nature of Work | Agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by the company they represent and can provide detailed information about their policies. |
| Nature of Work | Brokers, on the other hand, work independently and are not tied to any specific insurance company. Instead, they work for their clients and represent their interests. |
| Information Sources | Agents are knowledgeable about the products offered by their company and can provide guidance on selecting policies from their specific offerings. However, their recommendations are limited to the products available from their employer. |
| Information Sources | Brokers act as advocates for their clients and provide unbiased advice since they are not tied to any particular company. |
| Commission | Agents earn commissions from the insurance company for each policy they sell. As a result, their income is directly tied to the policies they sell for the company they represent. |
| Commission | Brokers also earn commissions from insurance companies, but since they work independently and have access to various insurers, they may have more flexibility in their commission rates. Some brokers may charge a fee for their services, while others rely solely on commissions. |
| Enrollment | Agents can help you enroll in subsidy-eligible plans. In most states, licensed agents can provide you with access to the same subsidy-eligible health insurance plans that are available through the government exchange in your state. |
| Enrollment | Navigators can't help with plans outside of government exchanges. Licensed agents can also show you other Obamacare-compliant plans outside of government exchanges, which can save you from a tax penalty. |
| Plan Recommendations | Only licensed agents can legally recommend specific plans for you based on your personal needs and budget. |
| Requirements | All agents who complete marketplace sales must be licensed, certified, and appointed to sell insurance products. Agents must be a licensed agent or broker with an approved, active, and health-related line of authority (LOA) in their resident state and any other state where they sell. |
| Requirements | Agents must obtain an appointment with the carriers whose products they are selling in the state that they are selling them in. A carrier appointment is an agreement in which the agent is held liable for properly representing a carrier and its product. |
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What You'll Learn

Agents can help you enrol in subsidy-eligible plans
Licensed health insurance agents can help you enrol in subsidy-eligible plans. Agents can provide you with access to the same subsidy-eligible health insurance plans that are available through your state's government exchange. They can also help you understand your options and how your coverage will work in practice. Agents are specially trained to explain the differences between plans and can offer recommendations based on your personal needs and budget.
In addition to helping with enrolment, agents can provide ongoing support even after you purchase a health insurance plan. They can assist you in re-shopping during the Obamacare open enrolment period or when significant life changes occur, ensuring that your coverage remains up to date.
It is important to note that not all agents are brokers, but all brokers are licensed agents. Agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by their company and can provide detailed information about their policies. On the other hand, brokers work independently and are not tied to any particular company. They have access to a wider range of insurance products and can offer more diverse options to their clients.
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Agents can recommend specific plans based on your needs
Agents can be a great resource for those seeking to understand their health insurance options. They are knowledgeable about the insurance landscape and can help you navigate the fine print and insurance terminology. This can be especially useful when trying to understand how plans differ and how your coverage will work in practice.
Licensed agents can legally recommend specific plans based on your personal needs and budget. They can offer you a range of plans from different companies, and they can help you understand how these plans differ from one another. Agents can also provide insight into subsidy-eligible plans, which are often available through government exchanges. In most states, licensed agents can provide access to the same subsidy-eligible plans offered by the government, as well as other Obamacare-compliant plans outside of government exchanges. These plans can save you from tax penalties.
It's important to note that agents typically work for specific insurance companies and are knowledgeable about the products offered by those companies. They earn commissions from the insurance company for each policy they sell, so their income is directly tied to the policies they sell for the company they represent. As such, their recommendations are limited to the products available from their employer.
If you're looking for more diverse options, you may want to consider working with an insurance broker. Brokers work independently and are not tied to any specific company, allowing them to offer a broader selection of insurance products. They act as advocates for their clients and can provide unbiased advice. However, some brokers may charge a fee for their services, while others rely solely on commissions.
Online marketplaces, such as eHealth, also offer a wide selection of quality health insurance plans, including Obamacare options. These platforms often have licensed agents available to provide personal help and advice at no extra cost. They can assist you in understanding your options and finding the right plan during the Obamacare open enrollment period or when life changes require updates to your coverage.
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Agents can help you understand your options
Agents can be extremely helpful when it comes to understanding your options. They are trained professionals who are certified to sell health plans in the state they are licensed in. They can help you enroll in subsidy-eligible plans and can show you plans available outside of government exchanges. They can also make personal plan recommendations based on your needs and budget. Agents can also help you re-shop each year during the Obamacare open enrollment period or whenever significant life changes occur, and you need to update your coverage.
Agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by the company they represent and can provide detailed information about their policies. They earn commissions from the insurance company for each policy they sell, so their income is directly tied to the policies they sell for the company they represent.
Brokers, on the other hand, work independently and are not tied to any specific insurance company. They work for their clients and represent their interests. They have access to a wide range of insurance products from different companies, allowing them to offer more diverse options. Brokers can offer unbiased advice since they are not tied to any particular company.
When deciding whether to work with an agent or a broker, it is important to understand the differences between the two. Agents have extensive knowledge of the products offered by their company, while brokers can offer a broader selection of insurance products from multiple companies. Both agents and brokers can be helpful in understanding your options and enrolling in the right plan for your needs.
It is also worth noting that agents and brokers are generally paid by insurance companies when they help people enroll in a plan. Their services are usually free of charge for the consumer, as the companies pay them. They can provide valuable insights and help you navigate the complex world of health insurance.
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Agents must be licensed, certified, and appointed to sell insurance
In Georgia, for example, there are several types of insurance that individuals can be licensed to sell, including credit, life, casualty, property, accident and sickness, and travel. A "Life, Accident and Sickness" license will enable someone to sell both life insurance and accident and sickness insurance, whereas a life insurance license will only enable them to sell life insurance.
Insurance agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by the company they represent and can provide detailed information about their policies. On the other hand, insurance brokers work independently and are not tied to any specific company. They work for their clients and represent their interests, offering a broader selection of insurance products from multiple companies.
Licensed health insurance agents can help individuals navigate the complex world of health insurance and understand their options. They can provide personal help and advice, and recommend specific plans based on their client's needs and budget. This can be especially useful when it comes to understanding Obamacare options, as agents can help individuals enroll in subsidy-eligible plans and show them plans available outside of government exchanges.
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Agents can help you apply for government subsidies
Licensed health insurance agents can help you apply for government subsidies. Agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by the company they represent and can provide detailed information about their policies. They are knowledgeable about the products offered by their company and can guide you in selecting policies from their specific offerings. However, their recommendations are limited to the products available from their employer.
Licensed agents can provide you with access to the same subsidy-eligible health insurance plans that are available through the government exchange in your state. They can help you understand your options, as they are specially trained to help you understand how plans differ from one another and how your coverage will work in practice. They are your advocates even after you enrol and can help you re-shop each year during the Obamacare open enrolment period or whenever significant life changes occur and you need to update your coverage.
Agents can also show you other Obamacare-compliant plans that will save you from a tax penalty but are only available outside government exchanges. They can make personal plan recommendations, legally recommending specific plans based on your personal needs and budget.
Online health insurance marketplaces, such as eHealth, often have licensed agents available to provide personal help and advice at no extra cost. During the open enrolment period, eHealth can help you apply for government subsidies that can significantly lower your monthly premiums.
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Frequently asked questions
Insurance agents typically work for specific insurance companies and represent those companies when selling policies. They have in-depth knowledge of the products offered by the company they represent and can provide detailed information about their policies.
Yes, independent insurance agents can sell Obamacare, also known as the Affordable Care Act (ACA). Agents who sell ACA insurance plans must be licensed, certified, and appointed to sell insurance products. They must also have a health-related line of authority (LOA) in their resident state and any other state where they wish to sell.
You can find independent insurance agents who sell Obamacare online or through your state's health insurance exchange. Websites like eHealth offer a selection of health insurance plans, including Obamacare health plans. You can also use the online directory on healthcare.gov to search for licensed agents or brokers in your area.


































