Alyssa Lane
If you're looking to buy a Fitbit, it's worth checking if you can get it through your medical insurance, as some insurance companies provide fitness trackers like Fitbits for free or at a discount. For example, Kaiser Permanente's ChooseHealthy program offers discounts on Fitbit devices, while Anthem Blue Cross Blue Shield's Blue365 program offers 22% off the purchase of a new Fitbit and 12 months of Fitbit premium for free. Humana's Go365 program allows you to earn credits while you work out, which you can exchange for rewards like a Fitbit, and United Healthcare offers a complimentary fitness tracker through the Motion app for iPhone and Android. These programs can help insurance companies by promoting heart health and diabetes prevention, reducing their risk in the long run.
| Characteristics | Values |
|---|---|
| Insurance companies that offer free or discounted Fitbits | Kaiser Permanente, John Hancock, United Healthcare, Humana, Anthem Blue Cross Blue Shield, Cigna |
| Requirements | May need to be a member of a specific program or earn credits through workouts |
| Additional perks | Discounts on workout apparel, exercise equipment, gym memberships, healthy eating options, and more |
| Fitbit Care Program | Optional membership program offered by employers or health plans that may include free or discounted Fitbit devices |
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What You'll Learn
Insurance companies that offer Fitbit for free or at a discount
Many insurance companies offer free or discounted Fitbits to their customers. These companies have an incentive to keep their customers as healthy as possible, as this reduces costs in the long run. Here are some of the insurance companies that offer Fitbits for free or at a discount:
UnitedHealthcare
UnitedHealthcare offers free Fitbit devices to those under their insurance who use the "Motion" app for iPhone and Android. The app has daily goals for things like the number of steps, high-intensity workouts, etc. Completing these goals translates to free Fitbit devices or an Apple Watch. UnitedHealthcare also offers several AARP-branded Medicare Advantage plans that come with a free Fitbit device.
Aetna
Aetna customers can access the Attain by Aetna app, which is available for iPhone and Android. The app requires an Apple Watch to use. However, Aetna allows users to earn a free Apple Watch by completing daily and weekly workout goals.
Anthem Blue Cross Blue Shield
Anthem Blue Cross Blue Shield offers the "Blue365" program, which provides discounts on a number of fitness and health-related products, including Fitbits. The program is free to join if it's included in your Blue Cross Blue Shield organization.
Humana
Humana's "Go365" program allows users to earn credits while working out, which can be exchanged for rewards like a Fitbit or a Garmin device.
Cigna
Cigna's "Healthy Rewards" program offers its members discounts on Fitbit and Garmin activity trackers and smartwatches. The program also offers discounts and promotions on weight-management programs, fitness club memberships, and more.
Blue365
Blue365 offers access to Fitbit devices in bulk or at a subsidised price for group insurance policies through employers. The program also offers special rates and discounts on other fitness and lifestyle products.
John Hancock
John Hancock offers a specialised life insurance program called John Hancock Vitality, which offers users either a free Amazon Halo device or an Apple Watch for a discounted price with a three-year commitment to the program.
It is worth noting that the availability and specifics of these programs may vary, and it is always a good idea to check with your insurance provider directly to see what promotions or discounts they offer.
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Health insurance plans with Fitbit included
If you're looking to get a Fitbit, you may be able to get one through your health insurance company. Some insurance companies provide fitness trackers such as Fitbits to their members for free or at a discount. These are usually offered as part of health and wellness programs that promote healthy habits and reduce insurers' risk in the long run. While not all insurance companies offer the same fitness tracking deals, it's worth looking into your provider's promotions to see what you qualify for.
Kaiser Permanente's ChooseHealthy program
Kaiser Permanente's ChooseHealthy program offers discounts on activity trackers from Fitbit and Garmin. This program also provides reduced rates on workout apparel from brands like Skechers, 2XU, and PRO Compression, as well as exercise equipment from TRX and BOSU. However, it's important to note that the ChooseHealthy program is not currently open to Medicaid members.
John Hancock Vitality
John Hancock offers a specialized life insurance program called John Hancock Vitality, which provides users with either a free Amazon Halo device or an Apple Watch for as little as $25 plus tax with a three-year commitment to the program.
United Healthcare
United Healthcare offers its members access to the "Motion" app for iPhone and Android, which comes with a complimentary fitness tracker. While it's unclear if the initial free tracker is a Fitbit, HowToGeek reports that you can qualify for a free Fitbit or Apple Watch after earning enough credits through your workouts.
Humana’s Go365
Humana’s Go365 program allows you to earn credits while working out, which you can exchange for rewards like a Fitbit or a Garmin. However, without access to the program, it's unclear how many credits are needed to earn these fitness trackers or whether they are free or discounted.
Anthem Blue Cross Blue Shield
Anthem Blue Cross Blue Shield's "Blue365" program does not offer a free fitness tracker, but it does provide a 22% discount on the purchase of a new Fitbit and 12 months of Fitbit Premium for free when you buy a Fitbit.
Cigna
If you have Cigna, you can save 25% on an Active&Fit subscription, which comes with a promo code towards a free Fitbit or Apple Watch.
It's important to carefully review the terms and conditions of these programs, as your insurance company may have access to your activity and health data through the use of the fitness tracker.
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Fitbit Care program
Fitbit Care is a population health and wellness solution designed to support the health of a group of people across physical activity, sleep, nutrition, and mindfulness. It is an optional membership program offered by a sponsoring organisation, like an employer or a health plan.
Fitbit Care is designed to integrate seamlessly into existing plans, programs, and interventions. It can be used as the central piece or added to enhance the impact of existing programs. Fitbit Care can be used to engage employees in their health and wellbeing and help reduce healthcare costs by embedding it as a benefit in a plan.
Fitbit Care may include Fitbit devices at no charge or at a discount, access to Fitbit Premium, and a private community for members of the program. Some health insurance companies offer Fitbit Care as part of their health and wellness programs, which offer members discounts on fitness trackers and other health and wellness perks. For example, Kaiser Permanente's ChooseHealthy program offers discounts on activity trackers from Fitbit and Garmin, as well as reduced rates on workout apparel and exercise equipment.
To participate in a Fitbit Care program, you may need to receive an invitation from your sponsoring organisation. You can then follow the instructions in the invitation email to create or log in to your Fitbit Account and activate your membership.
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Insurance companies with fitness programs
There are a few ways to get a Fitbit through your medical insurance. Firstly, you can check if your health insurance company offers fitness trackers at a discount or even for free. Some health insurance providers have health and wellness programs that offer such perks to their members. For example, Kaiser Permanente's ChooseHealthy program offers discounts on activity trackers from Fitbit and Garmin, as well as reduced rates on workout apparel and exercise equipment. John Hancock offers a specialized life insurance program called John Hancock Vitality, which offers users a free Amazon Halo device or an Apple Watch for a discounted price with a three-year commitment to the program.
Secondly, you can look into Fitbit Care, which is a membership program offered by sponsoring organizations, such as your employer or a health plan. Fitbit Care may include Fitbit devices at no charge or a discount, access to Fitbit Premium, and a private community for members. Contact your program provider to learn more about what is included in their Fitbit Care program.
In addition to the above, it is worth noting that gym memberships or fitness programs may be part of the extra coverage offered by Medicare Advantage Plans, other Medicare health plans, or Medicare Supplement Insurance (Medigap) plans.
- Sadler Sports & Recreation Insurance: This company offers online personal training insurance with professional and general liability coverage for online Zumba lessons, cardio workouts, or at-home Pilates courses. There are various customization choices, with the highest coverage option raising the maximum per-occurrence limit to $5,000,000.
- Thimble: This company provides "on-demand" fitness insurance with $0 deductible and $1,000,000 coverage. The costs are very affordable, starting at under $5 an hour, $7 a day, or $15 a month. They offer "by the hour" insurance plans for over 120 different types of small businesses.
- ACE Insurance: ACE offers online personal training insurance with the option of a one-year or two-year policy. They provide an insurance ID card, which can help establish credibility with clients.
- Fitness Pak's InterWest Liability Insurance: This company provides online personal trainer insurance and is associated with the American Council of Exercise (ACE).
- Sports Fitness Insurance Corporation (SFIC): SFIC has over 30 years of experience and focuses solely on protection for those in the health and fitness industry. They offer comprehensive and affordable fitness insurance coverage for individual personal trainers, independent gyms, studios, and nationwide franchises. SFIC is a preferred provider for major fitness franchises, including Curves for Women, Gold's Gym, and Brickhouse Cardio.
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Fitbit's partnership with Blue Cross Blue Shield Association
Health insurance companies like Kaiser Permanente, John Hancock, and Blue Cross Blue Shield Association provide fitness trackers such as Fitbits to their members for free or at a discount. Fitbit has also introduced Fitbit Care, an optional membership program offered by sponsoring organizations like employers or health plans, which may include Fitbit devices at no charge or a discount.
Blue Cross Blue Shield (BCBS) has partnered with Fitbit to offer its 60 million members a special deal on Fitbit activity trackers and smartwatches. This partnership is in line with BCBS's commitment to providing consumers with affordable health and wellness products.
The Blue365 program, an exclusive health and wellness program for BCBS members, offers weekly deals and long-running special offers from top national retailers and other vendors. In addition to the special offer on Fitbit devices, Blue365 members can also access other products and services, including fitness gear, gym memberships, healthy eating options, stress management services, hearing aids, and vision and dental products.
Through this partnership, employers can either buy Fitbit devices in bulk or subsidize their purchase for their employees. This initiative aims to build a culture of health in the workplace by encouraging members to increase their activity levels and, ultimately, improve their health.
"There is no question that increasing activity and moving more is a tremendous benefit that can improve health, and I'm excited Blue365 members will have even more incentives to get and remain healthy by exercising at a pace that's right for them," said Mark Talluto, vice president of strategy and analytics for Blue Cross Blue Shield Association (BCBSA).
Adam Pellegrini, general manager of Fitbit Health Solutions, also commented on the partnership: "Fitbit provides a powerful platform to engage consumers by offering data, insights, and guidance to help them meet their health goals."
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Frequently asked questions
It depends on your insurance provider. Some insurance companies provide a fitness tracker such as a Fitbit or Apple Watch to members for free or at a discount. For example, Kaiser Permanente's ChooseHealthy program offers discounts on activity trackers from Fitbit and Garmin. You can also get reduced rates on workout apparel and exercise equipment. United Healthcare offers its insurance members access to the "Motion" app for iPhone and Android, which comes with a complimentary fitness tracker.
Blue Cross Blue Shield Association has partnered with Fitbit to deliver special offers on Fitbit devices to over 60 million members. Humana’s program, Go365, allows you to earn credits while you work out, which you can exchange for rewards like a Fitbit or a Garmin. Anthem Blue Cross Blue Shield’s “Blue365" program does not offer a free fitness tracker but does provide a 22% discount on a new Fitbit and 12 months of Fitbit premium for free.
Fitbit Care is an optional membership program offered by a sponsoring organisation, like your employer or a health plan. A Fitbit Care program may include Fitbit devices at no charge or a discount, access to Fitbit Premium, and a private community for members of the program.
