Orlando Harmon
Nationwide Insurance is rated highly for its customer service and quick claims payments. WalletHub gives it a rating of 2.6/5, while Bankrate gives it a score of 4/5. Nationwide has an average annual car insurance rate of $1,981, which is lower than the national average. The company offers a wide range of insurance products, including auto insurance, which is rated highly for its policy customization and affordable rates. Nationwide also offers accident forgiveness and a vanishing deductible, as well as discounts for safe driving through its SmartRide program. However, Nationwide's rates for drivers with a DUI conviction are higher than the national average, and its average premiums are higher for young adults and low-mileage drivers.
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What You'll Learn
Customer satisfaction
Nationwide Insurance is rated fairly positively by customers, with a 4.3 out of 5 score in a US News rating, making it the 6th best out of 10 companies. WalletHub gives a slightly less positive rating of 2.6/5, while Insure.com places it at number 2 in their ranking of the Best Car Insurance Companies for national carriers in 2025 with 4.54 stars out of 5.
In terms of customer satisfaction, 85% of customers surveyed by Insure.com said they were satisfied with the company, with 86% satisfied with the ease of getting service. The company was also ranked first for bunding policies and discounts, with an 86% satisfaction score for the former and 80% for the latter. Customers also like the convenience of the Nationwide app and generally have few complaints.
However, some customers have expressed dissatisfaction with the company's customer service, with a few reviews mentioning issues with claim handling and policy changes. For example, one review mentions that it took three months, numerous phone calls, and a complaint to get a refund for a cancelled trip, while another mentions issues with changing the owner of a policy.
Overall, Nationwide Insurance appears to have mostly positive ratings from customers, with some minor issues reported by a minority of customers.
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Affordability
Nationwide's auto insurance rates are generally considered affordable, especially when compared to competitors. For example, a 35-year-old driver with a clean record and good credit can expect to pay below the national average for a full-coverage policy. Nationwide also offers a range of discounts to help lower costs, including a multi-policy discount for bundling auto insurance with other policies like homeowners or life insurance. Additionally, Nationwide's sample premium for drivers with poor credit-based insurance scores is $1,063 lower yearly than the national average.
Nationwide also offers affordable life insurance options, with term life insurance being the most affordable type due to its simplicity and specified time period. Whole life insurance, while more expensive, can still be an affordable option for those seeking permanent protection or the ability to borrow against the policy's cash value.
For pet insurance, Nationwide provides various discounts to make healthcare for pets more affordable, including a multi-pet discount for households with multiple pets and an employer benefit discount through partnerships with employers.
However, it is important to note that affordability is a growing concern across the insurance industry, with rates surging nationwide due to factors such as inflation, severe weather events, supply chain issues, and legislative changes. These factors can impact the affordability of insurance for consumers, and it is recommended to compare quotes from multiple providers to ensure the best deal.
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Discounts and deals
Nationwide offers a range of discounts and deals to its customers. The company's SmartRide program, for instance, offers up to a 40% discount for safe driving, with an initial discount just for signing up. This usage-based insurance program tracks driving behaviour through a mobile app or a device that plugs into the car's diagnostic port. The SmartMiles program, on the other hand, is a pay-per-mile insurance program that can save money for those who don't drive often. It offers a base rate and a variable premium based on monthly mileage, with an additional 10% discount for safe driving. However, this program is not available in Alaska, Hawaii, Louisiana, North Carolina, New York, and Oklahoma.
Nationwide also offers accident forgiveness, which means rates won't increase after a small accident or fender bender, even if the driver is at fault, as long as the repairs are under Nationwide's accident threshold. The company also offers a vanishing deductible, which reduces the deductible by $100 for every year without accidents, up to a maximum of $500.
Nationwide provides a discount for good students, where young drivers aged 16 to 24 who maintain a B average or above in school receive a discount. Additionally, drivers aged 55 and above can save money by completing an approved defensive driving course.
For homeowners, Nationwide offers a unique discount for homes in gated communities. The company also provides a discount for having protective devices such as smoke detectors and burglar alarms.
Nationwide also encourages bundling policies, and customers can save money by bundling home and auto insurance together.
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$206.02
Customer service
However, some customers have praised Nationwide Insurance for its customer service. One reviewer on Yelp shared that their agent, Jackie, was quick to respond and thoroughly explained their options and coverages. Similarly, a review on WalletHub mentions that Nationwide is known for good customer service and quick claims payments. This is further supported by a US News survey, where 60% of respondents were "completely satisfied" with the ease of contacting Nationwide's customer service, and 88% were "very likely" or "likely" to renew their Nationwide policy.
In terms of specific ratings, WalletHub gives Nationwide Insurance a score of 2.6 out of 5 stars, while US News gives them a score of 4.3 out of 5, ranking them 6th out of 10 companies. Nationwide's NAIC rating is 1.49, suggesting they receive fewer complaints than the average car insurance provider. Additionally, the company has received ratings from organizations such as J.D. Power and the Better Business Bureau (BBB), but the specific scores are not mentioned.
Nationwide Insurance also offers a range of customizable coverage options, including collision, comprehensive, rental car, towing, and labour. Their average annual car insurance rate is around $1,864 to $1,981, depending on the source, which is slightly lower than the national average. They also provide discounts through programs like SmartRide and SmartMiles, which can reduce costs for safe and low-mileage drivers, respectively.
Overall, while there are some negative reviews, Nationwide Insurance appears to have a generally positive reputation for customer service, with many customers expressing satisfaction with the support they receive.
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Financial strength
Nationwide Insurance is rated well for its financial strength. The company has been in business for almost 90 years and is one of the largest and most diversified insurance and financial services organizations in the United States. Nationwide has a rating of A from AM Best, indicating that it is financially strong and capable of paying out claims. This rating suggests that the company possesses the financial stability and capital strength to manage the challenging marketplace.
WalletHub editors have given Nationwide a rating of 2.6 or 2.8 out of 5, taking into account factors such as pricing, coverage options, customer reviews, and watchdog-group ratings. While the company's average annual car insurance rate of $1,981 is lower than the national average, it is still higher than the rates offered by eight other companies in the WalletHub analysis.
Nationwide's NAIC (National Association of Insurance Commissioners) rating is 1.49, indicating that the company receives fewer complaints than the average car insurance provider. This rating contributes to Nationwide's positive perception in terms of customer sentiment and satisfaction.
In terms of financial strength and stability, Nationwide appears to be well-regarded by rating agencies and customers alike. The company's longevity and diversification in the insurance and financial services industry further reinforce its financial solidity. However, it is always advisable for individuals to conduct their own research and compare Nationwide's offerings with those of other insurance providers to make an informed decision.
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Frequently asked questions
WalletHub's editors gave Nationwide Insurance a rating of 2.6/5 or 2.8/5, based on customer reviews, pricing, coverage options, sample insurance quotes, and ratings from watchdog groups such as J.D. Power and the Better Business Bureau (BBB).
Nationwide Insurance has an overall satisfaction score of 81 out of 100 from a pool of its customers in a NerdWallet survey. It is rated No. 6 out of 10 companies in a US News national rating of the best car insurance companies, with a score of 4.3 out of 5. It also has a Bankrate Score of 4.0 out of 5.0.
Nationwide Insurance has been in business for almost 90 years and is one of the largest insurance and financial services organizations in the United States. It has received high financial strength ratings, such as an A+ rating, indicating that it has the financial backing to support its claims.
