
Hong Kong's insurance market has attracted an influx of professionals from mainland China, particularly from the finance and tech sectors. This shift can be attributed to the lucrative opportunities in the insurance industry, with top-performing agents earning over HK$10 million annually. As of 2021, there were approximately 129,939 insurance sales agents in Hong Kong, with major insurers like AIA and Prudential leading the hiring surge. The demand for insurance agents in Hong Kong is driven by the sale of insurance policies to Chinese tourists, who have invested over HK$75 billion in Hong Kong insurance since 2023.
| Characteristics | Values |
|---|---|
| Number of people who applied for individual intermediary licences to sell insurance in the first nine months of 2024 | 17,000 |
| Number of people who applied for individual intermediary licences to sell insurance in the first nine months of 2023 | 13,000 |
| Number of people who applied for individual intermediary licences to sell insurance in 2022 | 15,000 |
| Number of people who applied for individual intermediary licences to sell insurance in 2021 | 15,000 |
| Number of insurance agencies in Hong Kong as of end-June 2016 | 2,482 |
| Number of individual insurance agents registered with the Insurance Agents Registration Board as of end-June 2016 | 56,809 |
| Number of authorised insurance brokers who are members of approved bodies of insurance brokers as of end-June 2016 | 744 |
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What You'll Learn

Hong Kong's mature insurance market attracts top talent
Hong Kong has one of the most developed insurance markets in the region, with high per capita insurance premiums. The city has attracted many of the world's top insurance companies, and its insurance sector is doing well compared to other parts of the economy. The insurance industry in Hong Kong is very mature, and this has attracted many highly educated women to migrate from mainland China.
According to the Insurance Authority, more than 17,000 people applied for individual intermediary licences to sell insurance in the first nine months of 2024, a significant increase from the previous year. This trend has caught the attention of lawmakers, who are concerned about potential visa loopholes. Secretary for Labour and Welfare Chris Sun Yuk-han has assured that the Immigration Department will closely examine visa extension applications from those working in insurance.
Mainland Chinese professionals have been discussing ways to remain in Hong Kong's top talent scheme, and some have become licensed insurance agents to stay in the city. The sector is seen as a stable and well-paying career option. However, critics have questioned whether the talent trawl intended to attract graduates of top universities, high-flyers, and professionals was meant to include insurance salespeople.
Hong Kong's mature insurance market and its attractive critical illness protection plans have drawn top talent. The city's traditional strengths, including the insurance industry's role in linking Hong Kong's economy to the mainland's wealthy families, are crucial for economic recovery. HKU Professor of Economics Wu Yanhui acknowledges that a tailored strategy is needed to secure the right talent. Still, he believes that insurance agents can contribute positively to the economy and job creation.
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The rise of female insurance agents in Hong Kong
Hong Kong's insurance sector is witnessing a notable rise in the number of female insurance agents, challenging the traditionally male-dominated nature of the industry. This trend is particularly pronounced among highly educated women from Mainland China, who are drawn to the mature and thriving insurance industry in Hong Kong. The city's Top Talent Pass Scheme has played a significant role in facilitating this shift, offering an attractive pathway for ambitious women seeking career opportunities and improved social mobility.
According to the Insurance Authority, over 17,000 people applied for individual intermediary licenses to sell insurance in the first three quarters of 2024, reflecting a substantial increase from previous years. Among these applicants, a significant number are talented women leveraging their personal networks and cross-border resources to establish themselves as insurance agents in Hong Kong. This trend underscores the appeal of the insurance industry, which offers relatively well-paid jobs and provides a stable footing in a challenging economic climate.
However, challenges remain for women in the insurance sector. Systemic gender discrimination and geographical marginalization as female immigrants create structural inequalities in the workplace. Female insurance agents may face obstacles in career advancement due to the persistent gender leadership gap. Nonetheless, companies like FTLife are taking proactive steps to address these disparities, emphasizing proficiency and commitment as the primary drivers of success, rather than gender-based factors.
The increasing presence of female insurance agents in Hong Kong signifies a positive step towards gender equality and diversity in a traditionally male-dominated industry. While challenges persist, the trend underscores the potential for talented women to pursue rewarding careers in insurance, leveraging their skills and networks to succeed.
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Hong Kong's Top Talent Pass Scheme and insurance agents
Hong Kong's Top Talent Pass Scheme was introduced in late 2022 to attract talent to the city and boost its economy. The scheme offers two-year visas to job seekers from top universities and other qualified individuals. However, some lawmakers have raised concerns that the scheme is being exploited by mainland Chinese professionals who become insurance agents to obtain residency.
The insurance industry in Hong Kong is mature and well-developed, making it an attractive sector for those seeking to remain in the city. The sector is doing relatively well compared to other parts of the economy, and the salary for insurance agents is lucrative, with the average base annual salary being HK$473,564. The critical illness protection plans offered in the city are also attractive due to the easier settlement of claims.
According to the Insurance Authority, more than 17,000 people applied for individual intermediary licenses to sell insurance in the first nine months of 2024, a significant increase from previous years. The Hong Kong Federation of Insurers acknowledged that insurance firms had filled front-office roles, typically referring to agents, through the Top Talent Pass Scheme. This trend has caught the attention of lawmakers, who have assured that the Immigration Department will closely examine visa extension applications from those working in insurance to ensure they meet the requirements for income and proof of employment.
While some critics argue that the scheme is not attracting the intended talent, others defend the trend, stating that insurance agents may even help create new jobs. The debate surrounding the Top Talent Pass Scheme and insurance agents reflects the complex nature of Hong Kong's economy and the challenges of attracting and retaining talent.
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The role of the Hong Kong General Insurance Agents Association
Although I could not find the exact number of insurance agents in Hong Kong, according to the Insurance Authority, more than 17,000 people applied for individual intermediary licenses to sell insurance in the first nine months of 2024. This number is up by almost a third from around 13,000 in the same period the previous year.
The Hong Kong General Insurance Agents Association plays a crucial role in the city's insurance industry. The association represents the interests of general insurance agents operating in Hong Kong and promotes the development and growth of the general insurance sector. It works closely with regulatory bodies and stakeholders to ensure a robust and dynamic insurance market that protects the interests of policyholders and promotes fair competition.
One of the key roles of the association is to provide a platform for professional development and networking among its members. It offers a range of training programs, seminars, and workshops to help insurance agents enhance their knowledge and skills. The association also facilitates networking events, conferences, and industry forums, enabling agents to build connections and stay updated with the latest industry trends and developments.
Additionally, the association actively advocates for its members' interests and engages with policymakers and regulatory authorities. It provides input and feedback on legislative and regulatory matters, ensuring that the concerns and perspectives of general insurance agents are considered in the policymaking process. The association also works closely with the Insurance Authority of Hong Kong and other industry associations to promote high ethical standards and best practices within the industry.
The association also plays a vital role in raising awareness and educating the public about general insurance. It undertakes various initiatives, campaigns, and outreach programs to enhance consumers' understanding of insurance products and their benefits. By promoting financial literacy and insurance awareness, the association empowers individuals to make informed decisions about their financial protection needs.
Furthermore, the association fosters collaboration and cooperation among its members. It encourages the sharing of best practices, facilitates knowledge exchange, and promotes a culture of continuous improvement within the industry. By working together, insurance agents can enhance the overall quality and efficiency of their services, ultimately benefiting consumers and contributing to a more robust and resilient insurance sector in Hong Kong.
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The number of insurance agents in Hong Kong in 2016
Hong Kong has one of the highest life insurance penetrations in the world. As of 2023, there are around 120,000 insurance agents in Hong Kong, according to the South China Morning Post. This is a significant increase from the 90,000 licensed individual insurance intermediaries reported in 2016. The large number of insurance agents in Hong Kong can be attributed to the high demand for insurance products, particularly from mainland Chinese customers. In 2014, mainland Chinese customers spent HK$24.4 billion (US$3.1 billion) on insurance policies in Hong Kong, which jumped to HK$31.6 billion in 2015 and more than doubled to a record HK$72.68 billion in 2016.
The high demand for insurance products in Hong Kong has led to a competitive market with a large number of insurance agents. The primary products sold by individual insurance agents are whole-life products, which offer regular premium returns. However, it is important to note that the average premium size and lower productivity of insurance agents compared to bank tellers indicate that many insurance agents are part-timers. The leading sales channel for insurance products in Hong Kong is bancassurance, with about 18,000 licensed technical representatives of banks producing 41% of premiums.
The Insurance Authority in Hong Kong regulates the insurance industry and ensures that all insurance agents are appropriately licensed. The regulatory regime for insurance intermediaries is activity-based, and only those who are licensed are allowed to carry out regulated activities. This helps to maintain the integrity and professionalism of the insurance industry in Hong Kong.
The large number of insurance agents in Hong Kong has also led to a highly competitive market. Insurance companies have to develop new strategies, such as adopting digital channels, to stay ahead of the competition. Additionally, the high demand for insurance products has resulted in a focus on selling term coverage, which may not adequately address the mortality protection gap in Hong Kong. This gap refers to the difference between the insurance coverage that individuals have and the amount of coverage they actually need.
In conclusion, the number of insurance agents in Hong Kong as of 2016 was approximately 90,000, with a steady increase to 120,000 by 2023. This large and growing number of insurance agents reflects the high demand for insurance products in Hong Kong, particularly from mainland Chinese customers. The competitive nature of the industry and the focus on selling term coverage have also contributed to the increasing number of insurance agents in the region.
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Frequently asked questions
As of June 2016, there were 56,809 individual insurance agents registered with the Insurance Agents Registration Board.
Hong Kong has one of the most developed insurance markets in the region, attracting many of the world's top insurance companies. The industry is very mature, and insurance products are primarily distributed by insurance agents.
Hong Kong's Top Talent Pass Scheme has made it easy for mainland Chinese professionals to obtain visas, and some have become licensed insurance agents to remain in the city. The insurance industry is doing well compared to other sectors of the economy, and the job pays well.











































