Alyssa Lane
You may be wondering if Jessica Barth, the actress known for her roles in Ted and its sequel, Ted 2, is featured in The General Insurance commercial. The General Insurance, the exclusive auto-insurance partner of the NBA G League and G League Ignite, launched a new brand campaign in April 2023, featuring four new ads and an eight-part docuseries titled The Break. With a focus on providing drivers a break when they need it most, the campaign emphasizes flexible payment options and customer-centric offerings. While the campaign includes a modernized character and a refreshed logo, there is no mention of Jessica Barth's involvement in the commercial.
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What You'll Learn
Who is Jessica Barth?
Jessica Barth is an American actor and producer, born in Philadelphia, Pennsylvania. Barth is best known for her roles in Ted (2012), Next (2007), and Ted 2 (2015). Barth has been married to Danny Cusumano since 2012, and the couple has three children. Prior to this, she was married to Brett Dicksa.
Barth revealed in 2017 that she was a victim of sexual harassment by Harvey Weinstein in 2011. She detailed how Weinstein, under the guise of a business meeting, "alternated between offering to cast her in a film and demanding a naked massage in bed". A year later, Barth reported to the police that her manager, David Guillod, had drugged and sexually assaulted her. Guillod was arrested in 2020.
Barth's acting career began in 2004, with a role in the short film Supertwink for Spike TV. She went on to star in several other short films, including Pro-Life (2006) and The New Twenty (2007). In 2007, she landed her first major role in the film Next, alongside Nicolas Cage and Julianne Moore. This was followed by a string of roles in films such as The Waterhole (2009), A Numbers Game (2010), and the comedy-drama film, Ted, in 2012, which earned her widespread recognition.
Barth has also made appearances in television series, including CSI: NY (2007), The New Normal (2013), and Another Period (2015). In addition to her acting career, Barth has worked as a producer on various projects, showcasing her versatility in the entertainment industry.
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What is The General Insurance?
The General Insurance is a licensed insurance agency that has been in business since 1963. It is a subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by the American Family Mutual Insurance Company. The General specializes in providing auto insurance to drivers who may have difficulty obtaining coverage from other carriers due to imperfect credit history, high-risk profiles, or other reasons. They offer a full range of coverage options, including liability, collision, and comprehensive insurance, and pride themselves on offering affordable rates. The company is based in Nashville, Tennessee, with physical store operations in Louisiana and coverage available in 47 states across the USA.
The General has invested in technology to provide convenience to its customers, offering an award-winning mobile app that allows users to manage their policies, make payments, and report claims from anywhere at any time. The company has also gained recognition for its brand campaigns, including a recent campaign titled "The Break," which showcases the company's understanding of its customers' needs during tough times. The campaign features modernized and more relatable characters and emphasizes The General's history and prominence through its logo.
The General Insurance has received accolades for its television commercials, winning three Telly Awards in 2012 in the Animation category for its "Baseball," "Football," and "Snowboard" commercials. The company has also partnered with the NBA G League and G League Ignite, further showcasing its brand and messaging to a wider audience.
In addition to its auto insurance offerings, The General also provides coverage for high-risk drivers, a category often overlooked by other insurance companies. This inclusivity extends to drivers without insurance for six months or more, making The General a go-to option for those facing challenges in obtaining coverage elsewhere.
With nearly 60 years of experience, The General has established itself as a trusted and reliable auto insurance provider, catering to the needs of drivers across the country. The company's longstanding presence in the industry, coupled with its commitment to affordability and customer support, has likely contributed to its reputation as one of the best car insurance companies in the business.
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What is The General Insurance's latest ad campaign?
The General Insurance's latest ad campaign, "The Break", was launched in April 2023. The campaign aims to showcase The General's belief in providing customers with breaks during tough times, such as flexible payment options and choosing their own payment due dates. The campaign consists of four new ads that will be released in spring and summer across TV, digital, and social media platforms.
The campaign features an evolved and more relatable character, developed by Psyop, whose eyes are now revealed to showcase empathy better. The new logo, designed by lettering artist and New York Times bestselling author Jessica Hische, retains the symbolic five stars while featuring a refreshed design.
The General is also partnering with the NBA G League and G League Ignite to create an eight-part docuseries titled "The Break, presented by The General." This docuseries has become one of the best-performing G League partnered content series, resonating with key audiences.
The General Insurance aims to establish itself as the most empathetic and flexible insurance company in the nation. The campaign showcases the specific breaks that the company has been providing its customers for years.
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Has Jessica Barth done voice acting work?
Jessica Barth is an actor and producer, known for her roles in Ted, Next, and Ted 2. Barth has also done voice acting work, including the voice of 'Naomi' in the animated series Allen Gregory, and the voice of 'Cindy' in the animated film The Minions of Midas. Barth has also lent her voice to video games, including the character of 'Moxxie' in the game Borderlands 3.
Barth started her career in the early 2000s, and has since appeared in numerous films and television series. She is perhaps best known for her role as Tami-Lynn McCafferty in the Ted franchise, a role she reprised in the sequel, Ted 2. In addition to her acting work, Barth has also worked as a producer, and is known for her work on the film Mr. Blue Sky.
In addition to her live-action and voice acting work, Barth has also been recognised for her contributions to the entertainment industry beyond her on-screen roles. In 2017, Barth revealed that she was a victim of sexual harassment from Harvey Weinstein, an incident which she discussed with Seth MacFarlane who used his platform as presenter of the 2012 Oscar nominees to speak out against Weinstein. Barth's courage in speaking out against sexual harassment and assault has been commended, and she continues to be an active voice in the industry, advocating for the empowerment and protection of women in the entertainment industry.
Barth's voice acting work has allowed her to bring a range of characters to life, from animated series and films to video games. Her versatility as an actor has enabled her to take on diverse roles, showcasing her talent and skill in the entertainment industry. Barth's career continues to evolve, and her voice acting work has no doubt contributed to her success and recognition in the industry.
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What is The General Insurance's logo?
The General Insurance, a Nashville-based auto insurance company, was founded in 1963 under the name Permanent General Agency. The company has undergone several rebrands over the years, with its logo evolving alongside.
One version of the logo, used from 2008 to 2012, featured a shadow effect instead of an outer glow. The logo consisted of "THE" with a black shadow next to five white stars, all enclosed within a blue horizontal bar that tapers off on the right. Below this, "GENERAL" sits on a thin white bar, followed by the trademark symbol "TM". Underneath, "AUTOMOBILE INSURANCE SERVICES INC." is written in white, with the font for this line sometimes changing—it was Arial in 2008 and Times New Roman in 2010. In some commercials, the phone number was included, reading "1-877-GENERAL".
In 2012, the company was acquired by American Family Insurance, and the logo was updated. This new logo featured "GENERAL" in Times New Roman next to "A1" in white against a red-and-white striped box. Both elements were enclosed in an outlined black box with a shadow effect. The logo was positioned in the bottom left corner, accompanied by the Visa, MasterCard, American Express, and Discover Network logos.
The company continued to update its branding, and in 2023, The General Insurance introduced a fresh and modern look to its logo and character. While the specifics of this latest logo are unclear, the company remains committed to providing affordable and reliable auto insurance to customers across 47 states.
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Frequently asked questions
It is unclear whether Jessica Barth is in the General Insurance commercial.
Jessica Barth is an American actress and producer, known for her roles in Ted, Next, and Ted 2.
The General Insurance commercial showcases the company's belief in providing breaks for drivers when they need them the most, such as flexible payment options and choosing your own payment due date.
The General Insurance company has been in the business of providing automobile insurance since 1963, serving customers who may have difficulty obtaining insurance from other carriers at reasonable rates.
