Farmers Insurance Honk: The Sound Of Reliable Roadside Assistance

Farmers Insurance has partnered with Honk Technologies, a Los Angeles-based startup providing roadside assistance services through a mobile app. The deal allows Farmers Insurance customers to use an app to signal the need for assistance, which identifies and dispatches the closest service vehicle instantly. The app also provides real-time notifications, updates, and a live progress map that customers can follow from their smartphones. Honk has 55,000 tow trucks available to its members, and its digital-first, modular approach is designed to decrease customer wait times, increase NPS, and improve automation.

Honk's white-label deal with Farmers Insurance

Honk is a Los Angeles-based startup that provides roadside assistance services through a mobile app. In 2017, Honk white-labelled its roadside assistance service to Farmers Insurance Group in a deal that could be worth over $150 million to Honk. This deal marked the first of several pilots that Honk will look to monetise as it attempts to expand globally.

As the largest trackable, traceable roadside assistance company in the US, Honk has a fleet of roughly 55,000 trucks at its disposal. This makes Honk the "Uber for towing". Honk's digital-first, modular approach is designed to optimise roadside assistance programs, auto claims processing, accident scene management, fleet maintenance, vehicle logistics, and transport. This enables businesses to increase efficiency through advanced digital tools, customisable integrations, and Honk's high-performing service provider network of over 108,000 service vehicles nationwide.

Farmers Insurance is an industry leader that delivers on-demand towing technology. The company is constantly seeking innovative ways to meet the rapidly changing needs of today's increasingly connected consumers. The new roadside assistance tool allows customers to locate themselves quickly and efficiently, identify and dispatch the closest service vehicle instantly, and provide real-time notifications, updates, and a live progress map that customers can follow from their smartphones.

The partnership between Farmers and Honk is a good example of a traditional insurer partnering with a startup to compete in the digital era. Honk's white-label deal with Farmers Insurance allows the insurer to enjoy a white-label version of the startup's technology, providing a faster and more satisfactory service for Farmers customers.

Honk's roadside assistance service

Honk is a Los Angeles-based startup that provides roadside assistance services through a mobile app. In 2017, Honk partnered with Farmers Insurance Group to white-label its technology. This partnership allows Farmers Insurance customers to access Honk's extensive network of roadside service providers directly from their smartphones.

The Honk app offers a range of features that enhance the roadside assistance experience. When users request assistance through the app, it identifies and dispatches the closest service vehicle instantly. Users can also track the location and estimated time of arrival of their service vehicle in real time. The app provides a completely digital experience, from requesting assistance to receiving help, making it more convenient and efficient for customers.

In addition to its extensive network of service providers, Honk also offers a digital platform that connects motorists directly to these providers. This platform has proven to decrease customer wait times by up to 55%, increase NPS scores by double digits, and enhance automation. The platform is transparent, providing real-time updates and notifications, and does not require a membership or online profile to request assistance.

Honk's partnership with Farmers Insurance Group brings together the insurer's industry expertise and Honk's innovative technology. This collaboration allows Farmers Insurance to provide its customers with a cutting-edge roadside assistance experience, addressing the rapidly changing needs of today's connected consumers. By leveraging Honk's technology, Farmers Insurance can deliver an enhanced level of service when their customers need it most.

Farmers Insurance's new roadside assistance convenience

Farmers Insurance has introduced a new roadside assistance convenience in partnership with Honk, a Los Angeles-based startup providing roadside assistance services through a mobile app. This new feature is designed to address the frustrations associated with waiting for roadside assistance and improve the overall experience for customers.

The Farmers Insurance-Honk partnership offers a cutting-edge roadside assistance experience for customers. By leveraging advanced technology, the tool can quickly and efficiently locate customers, identify and dispatch the nearest service vehicle from over 20,000 towing and road service facilities, and provide real-time notifications, updates, and a live progress map. Customers can conveniently access this information on their smartphones, putting knowledge and peace of mind right in the palm of their hands.

This new roadside assistance tool is a testament to Farmers Insurance's commitment to innovation and enhancing the service experience for its customers. It underscores the company's understanding of the rapidly changing needs of today's connected consumers. With this tool, customers can easily request towing or roadside assistance, track the location and estimated arrival time of the dispatched vehicle, and stay informed throughout the entire process.

Honk, being the largest trackable and traceable roadside assistance company in the US, has a fleet of approximately 55,000 trucks at its disposal. This partnership with Farmers Insurance is a strategic move, as roadside assistance requests are more frequent than claims. By partnering with Honk, Farmers Insurance can ensure customer satisfaction and provide a faster and more efficient service experience.

The Farmers Insurance-Honk partnership is a great example of a traditional insurer collaborating with a startup to stay competitive in the digital era. It showcases how established companies can leverage the innovative technology and agility of startups to enhance their offerings and better meet the evolving needs of their customers. This collaboration has resulted in a more convenient and streamlined roadside assistance process for Farmers Insurance customers, setting a new standard for the industry.

Honk's on-demand roadside assistance and towing app

Honk is an on-demand roadside assistance and towing app. It was founded in 2014 to transform the roadside experience for motorists, service providers, insurance companies, and others. Honk has partnered with thousands of towing and roadside service providers, helping millions of stranded motorists get back on the road safely.

The app is available on iOS and Android and is free to download. After downloading the app, users can request roadside assistance by indicating the type of service they need, their car type, and their location. Honk then identifies and dispatches the closest service vehicle instantly and provides real-time notifications, updates, and a live progress map that customers can follow from their smartphones. This technology reduces wait times by over 50% and improves customer satisfaction.

Honk has partnered with Farmers Insurance Group, a massive insurer, in a deal worth over $150 million. This partnership allows Farmers Insurance customers to access Honk's roadside assistance services through a white-label version of the startup's technology. Farmers Insurance customers in Arizona, California, Idaho, Illinois, Indiana, Iowa, Kansas, Oregon, Nevada, Washington, and Wisconsin can already access the service through the Farmers Insurance app, with a nationwide rollout planned.

With over 55,000 trucks in its fleet, Honk is the largest trackable, traceable roadside assistance company in the US. The company has also partnered with various towing and recovery associations across the country and sponsors campaigns to raise awareness about the dangers faced by towing professionals.

Farmers Insurance's reimbursement process for roadside assistance

Farmers Insurance offers roadside assistance as an optional endorsement to your auto policy. This costs around \$20 per year, depending on your location, and gives you access to services such as tows, battery jumpstarts, locksmith services, and winching services. Fuel delivery is not included, and neither is the cost of a spare tire.

If you have already received roadside assistance and need to be reimbursed, you can file a claim with Farmers online. This takes around 5 minutes to complete. If you have a Farmers.com account, log in and upload your receipt after filing your claim. You can also contact the Farmers Claims Center by calling 1-800-435-7764.

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