
Nationwide can refer to a group of large U.S. insurance and financial services companies based in Columbus, Ohio, commonly known as Nationwide Mutual Insurance Company. It can also be used as an adjective or adverb to describe something that covers or extends throughout a nation, such as a nationwide curfew or nationwide organizations.
| Characteristics | Values |
|---|---|
| Definition | Extending throughout a nation |
| Synonyms | Countrywide, across the country, everywhere |
| Examples | A nationwide curfew, a nationwide scandal, a nationwide search |
| Origin | Combination of "nation" from the Latin "nationem" meaning "origin" or "race of people" and "wide" meaning "extending through the whole of" |
| Company Name | Nationwide Mutual Insurance Company |
| Headquarters | Columbus, Ohio |
| Regional Headquarters | Scottsdale, Arizona and Des Moines, Iowa |
| Number of Employees | 24,000 |
| Ranking | No. 72 in the 2025 Fortune 500 list |
| Type of Business | Insurance and financial services |
| Year of Name Change | 1955 (changed from Farm Bureau Mutual) |
| Slogan | "Nationwide is on your side" |
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What You'll Learn

Nationwide Mutual Insurance Company
Nationwide was established in the 1920s when the Ohio Farm Bureau set up its own insurance company to offer rates that accurately reflected farmers' driving habits. In 1935, Farm Bureau Mutual acquired the Life Insurance Company of America, and in 1938 it was renamed the Farm Bureau Life Insurance Company. By 1943, the company operated in 12 states and the District of Columbia. In 1955, Farm Bureau Mutual changed its name to Nationwide Insurance, and in the following decade, it expanded into 19 additional states, including Oregon, truly becoming "nationwide".
Nationwide's well-known slogan, "Nationwide is on your side", was first introduced to the public in 1965 as "The Man from Nationwide is on your Side", composed by acclaimed jingle writer Steve Karmen. In 1972, the words "the Man from" were dropped to reflect the hiring of the company's first female agent, Diana M Krapf.
Today, Nationwide offers insurance, retirement, and investing products, with a focus on domestic property and casualty insurance, life insurance, retirement savings, asset management, and strategic investments. The company has expanded beyond insurance, with Nationwide Realty Investors serving as its real estate development arm and sponsoring major-league sports franchises in Columbus, such as the Columbus Crew.
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Insurance and financial services
Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company has expanded to other states, including Oregon, bringing its total presence to 32 states and the District of Columbia. With approximately 24,000 employees, Nationwide is ranked 72nd in the 2025 Fortune 500 list.
Nationwide has a diverse range of services, including domestic property and casualty insurance, life insurance, retirement savings, asset management, and strategic investments. The company also has a real estate development arm, Nationwide Realty Investors, which has been involved in projects such as providing land for a new soccer stadium in Columbus.
Nationwide's history dates back to the 1920s when the Ohio Farm Bureau established its own insurance company to offer fairer rates to farmers. In 1955, the company changed its name to Nationwide Insurance, reflecting its expanding reach across the nation. The company has shown its commitment to inclusivity by changing its slogan from "The Man from Nationwide is on your Side" to "Nationwide is on your Side" after hiring its first female agent, Diana M. Krapf, in the 1970s.
Nationwide has also demonstrated its support for diversity and equal rights by continuously receiving a 100% rating on the Corporate Equality Index since 2004 and hiring Vernon Blatz, one of the country's first blind computer programmers, in 1964. The company has a strong presence in Columbus, with several buildings in the downtown area, including One Nationwide Plaza, and it sponsors local sports teams such as the Columbus Blue Jackets and the Major League Soccer club Columbus Crew.
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Nationwide's history
Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company was founded to offer insurance rates that accurately reflected farmers' driving habits, as farmers were paying the same rates as city drivers despite having fewer accidents and claims. In 1955, Farm Bureau Mutual changed its name to Nationwide Insurance, and in the following decade, the company expanded into Oregon and 19 other states, totalling 32 states and the District of Columbia by 1965.
In the 1960s, Nationwide introduced its iconic slogan, "The Man from Nationwide is on Your Side," composed by acclaimed jingle writer Steve Karmen. However, as the company hired its first female agent, Diana M. Krapf, in 1971, the slogan evolved into "Nationwide is on your side" to reflect the changing attitudes of the time.
Nationwide continued to grow and establish its presence in Downtown Columbus, constructing its headquarters at One Nationwide Plaza in the late 1970s. The company has since expanded its real estate developments, including Plaza Two, Plaza Three, Plaza Four, and other properties in the downtown area.
Nationwide is currently one of the largest insurance and financial services companies in the world, offering a range of services such as domestic property and casualty insurance, life insurance, retirement savings, and asset management. The company has received recognition for its inclusive practices, receiving a 100% rating on the Corporate Equality Index since 2004. Additionally, Nationwide has shown its commitment to diversity by hiring Vernon Blatz, one of the country's first blind computer programmers, in 1964.
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Nationwide's slogan
Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company has approximately 24,000 employees and is ranked 72nd in the 2025 Fortune 500 list.
In 1955, Farm Bureau Mutual changed its name to Nationwide Insurance and expanded into Oregon and 19 other states, bringing its total to 32 states and the District of Columbia by 1965. This expansion truly made the company 'nationwide'.
In 1965, Nationwide introduced the slogan "The Man from Nationwide is on Your Side", composed by acclaimed jingle writer Steve Karmen. In 1967, Karmen adapted the slogan into a seven-note musical jingle, which became one of the most iconic jingles in history. However, by 1971, being an insurance agent was no longer exclusively a male profession. So, in 1972, after the hiring of their first female agent, Diana M. Krapf, Nationwide changed the slogan to "Nationwide is on Your Side". This change demonstrated the company's progressive attitude towards gender equality and was reflected in all aspects of their branding.
In 1990, Nationwide selected an official corporate colour, "process blue", to unify the company's identity and increase market recognition. In 1999, Nationwide introduced a new logo, the Framemark, a blue frame with white "Nationwide" text, symbolising the company's presence in various aspects of a customer's life.
Today, Nationwide continues to be one of the largest insurance and financial services companies in the world, offering a range of services including domestic property and casualty insurance, life insurance, retirement savings, and strategic investments.
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Nationwide's presence
Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company has a significant presence across the United States, with approximately 24,000 employees and operations in multiple states.
The origins of Nationwide date back to the 1920s when the Ohio Farm Bureau established its own insurance company to offer fairer rates to farmers on their automobile insurance. In 1955, the company changed its name to Nationwide Insurance, and over the following decade, it expanded its presence significantly. By 1965, Nationwide was operating in 32 states and the District of Columbia, truly living up to its name.
The company's headquarters are in Columbus, Ohio, where it has several buildings in the downtown area, including One Nationwide Plaza, completed in 1978. Since 1988, Nationwide has continued to expand its presence in Downtown Columbus, adding Plaza Two, Plaza Three, Plaza Four, 275 Marconi, and 10 West Nationwide to its portfolio. This downtown complex forms the primary hub of their operations.
Nationwide also has regional headquarters in Scottsdale, Arizona, and Des Moines, Iowa, further solidifying its nationwide presence. The company's reach extends beyond just insurance, as it has a real estate development arm, Nationwide Realty Investors, which has been involved in projects like providing land for a new soccer stadium in Columbus.
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Frequently asked questions
Something described as 'nationwide' refers to or covers the whole country.
Nationwide Mutual Insurance Company, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. It is one of the largest insurance and financial services companies in the world.
The slogan of Nationwide is "Nationwide is on your side". The slogan was first introduced to the public in 1965 as "The Man from Nationwide is on your Side", composed by acclaimed jingle writer Steve Karmen. In 1972, the words "the Man from" were dropped after the first female agent, Diana M Krapf, was hired.



























