
Allstate's latest commercial, 'Smooth: 60', features a famous French song playing in the background as drivers take off with objects on the roof of their cars. The song, Non, Je ne regrette rien, is performed by the late Edith Piaf, who was affectionately known as little sparrow by her fans. The song, which translates to No, I have no regrets, is fitting for a commercial that advertises safe driving and arriving at your destination with no regrets.
| Characteristics | Values |
|---|---|
| Commercial Name | Smooth: 60 |
| Singer | Édith Piaf |
| Song Name | Non, Je Ne Regrette Rien |
| Translation | No, I have no regrets |
| Other Appearances | Inception, La Vie En Rose, Babe: Pig in the City, Intolerable Cruelty, Specsavers commercial, DOVE Chocolate commercial |
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What You'll Learn

The song's title and artist
The Allstate Insurance commercial features the song "Non, Je Ne Regrette Rien", which translates to "No, I Have No Regrets". The song is performed by the late Edith Piaf, who is widely considered one of the most talented singers of the 20th century.
"Non, Je Ne Regrette Rien" was composed in 1956 by Charles Dumont, with lyrics by Michel Vaucaire. Piaf's 1960 recording of the song spent seven weeks at the top of the French Singles and Airplay Reviews chart. The song has been featured in numerous films and television shows, including the 2010 film "Inception", where it was used prominently as the heist team passes through various dream layers. The song has also appeared in "La Vie En Rose", a biopic of Edith Piaf, and in commercials for brands like DOVE Chocolate and Specsavers.
The use of "Non, Je Ne Regrette Rien" in the Allstate commercial is particularly fitting given the song's theme of having no regrets. The commercial depicts drivers who accidentally leave objects on the roof of their cars but arrive at their destinations safely, with no regrets, thanks to their safe driving and insurance coverage.
Edith Piaf, affectionately known as "little sparrow" by her fans, had a remarkable career and life that inspired numerous works of art in music and film. She faced controversy for performing for German soldiers during World War II, but it was later revealed that she was working for the French Resistance, helping Jewish people escape the Nazis. Despite her fame and talent, Piaf struggled with health issues and passed away at the early age of 47 in 1963.
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The song's meaning in relation to the commercial
The French song featured in the Allstate Insurance commercial is a cover of the popular French song "Que Sera, Sera" by Syd Matters. The original song, titled "Que Sera Ma Vie," is a thoughtful and contemplative track about embracing life's uncertainties and taking a philosophical view of the future. The lyrics translate to "Whatever will be, will be," encouraging a relaxed and accepting attitude towards life's surprises and twists of fate. This message aligns with the theme of the commercial, which focuses on the unexpected turns life can take and the importance of being prepared for them. By using this song, the commercial conveys the idea that while we cannot predict the future, we can take comfort and confidence in the fact that we are ready for whatever life throws our way with the right insurance coverage. The song's carefree and whimsical tone also adds a layer of lightheartedness to the message, suggesting that facing life's uncertainties can be an exciting and liberating journey. Overall, the use of "Que Sera, Sera" in the Allstate Insurance commercial captures the balance between accepting life's unpredictability and taking proactive steps to ensure peace of mind and security. It invites viewers to embrace a philosophical perspective on life's surprises, trusting that whatever happens, they can navigate life's twists and turns with resilience and preparedness.
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The song's history in popular culture
The French song in the Allstate Insurance commercial is "Non, Je Ne Regrette Rien", which translates to "No, I Have No Regrets". The song was performed by the late Edith Piaf, who was known as "little sparrow" to her fans and those in show business.
The song has been used in several popular culture settings outside of the Allstate commercial. Notably, it was the theme song for Christopher Nolan's 2010 film "Inception" starring Leonardo DiCaprio and Marion Cotillard. The film's composer, Hans Zimmer, sampled the song, and it earned him an Oscar nomination for Best Original Score. The song's popularity surged after the release of "Inception", skyrocketing to number 2 on the Billboard charts.
The song was also featured in the 2007 film "La Vie En Rose", a biopic about Edith Piaf's life, in which Marion Cotillard played the singer and won the Best Actress Oscar. Piaf's music also inspired a tribute in the film "A Star Is Born", where Lady Gaga sang "La Vie En Rose".
Edith Piaf's music has had a lasting impact on popular culture, with her songs continuing to be featured in films, television shows, and commercials, including the Allstate Insurance commercial, long after her untimely passing in 1963.
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The song's lyrics and translation
The French song in the Allstate Insurance commercial is called "Non, Je Ne Regrette Rien", which translates to "No, I have no regrets" or "No, I regret nothing". The song was first sung by Edith Piaf, also known as the "Little Sparrow", in 1960. It was also her final song before her untimely death in 1963.
Verse:
Non, je ne regrette rien
Ni le bien qu'on m'a fait
Ni le mal, tout ça m'est bien égal
Non, je ne regrette rien
Car ma vie, car mes joies
Aujourd'hui, ça commence avec toi
Chorus:
Non, rien de rien
Non, je ne regrette rien
Translation:
Verse:
No, I regret nothing,
Neither the good done to me
Nor the harm, it's all the same to me,
No, I regret nothing,
Because my life, because my joys
Today, it starts with you
Chorus:
No, nothing at all,
No, I regret nothing.
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The singer Edith Piaf's life and legacy
The French song in the Allstate Insurance commercial is "Non, Je Ne Regrette Rien", which translates to "No, I have no regrets". It is performed by the late Edith Piaf, who was born in 1915 and died in 1963. Known as the "little sparrow", Piaf was a French singer, songwriter, and actress. She became famous for her tragic, brooding ballads, including songs such as La Vie en Rose and Hymne à l'amour. At less than five feet tall, Piaf was known for her expressive interpretations of the chanson, or French ballad, which made her internationally famous.
Piaf was born Edith Giovanna Gassion in the working-class Belleville neighbourhood of Paris. Her mother was a café singer and her father was a street acrobat. Abandoned by her mother at birth, Piaf was sent to live with her paternal grandmother, who was the madam of a brothel. She began her career at age fourteen, touring with her father. Her fame increased during the German occupation of France, and in 1945 she wrote the lyrics to her signature song, "La Vie en Rose".
Piaf's songs and singing style reflected the tragedies of her own difficult life. She was involved in several serious car accidents and suffered from failing health due to alcohol and drug abuse. Despite her struggles, Piaf achieved international fame and popularity, performing at Carnegie Hall and appearing on The Ed Sullivan Show eight times. She also toured Europe, South America, and the United States. In addition to singing, Piaf recorded her thoughts about her life in two books, "Au bal de la chance" and the posthumously published "Ma vie".
Piaf's legacy continues to influence countless singers, from classic stars such as Françoise Hardy and Jane Birkin to modern performers like Little Annie and Laetitia Sadier. Her life has been the subject of numerous biographies, films, and television specials, including the Academy Award-winning biopic "La Vie en Rose", starring Marion Cotillard, who won the Best Actress Oscar for her portrayal of Piaf. Piaf's song "Non, Je Ne Regrette Rien" has also been featured in countless TV shows, commercials, and movies, including Christopher Nolan's "Inception".
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Frequently asked questions
The French song in the Allstate Insurance commercial is "Non, Je Ne Regrette Rien", which translates to "No, I have no regrets".
The singer of the song is Édith Piaf, who is widely considered to be one of the most talented singers of the 20th century.
The song is about having a fulfilling existence and not holding onto regrets. The lyrics describe how the singer has swept away their past and does not care about it.
Yes, the song has been featured in numerous films, including "Inception" (2010), "La Vie en Rose" (2007), "Bull Durham" (1988), and "Intolerable Cruelty". It has also been used in commercials for brands like DOVE Chocolate, Specsavers, and Zoflora.
The Allstate Insurance commercial, titled "Smooth: 60", showcases a series of drivers who accidentally leave objects on the roof of their cars and forget to take them off before driving off. Despite this, they arrive at their destinations safely with their belongings still intact, thanks to their safe driving and insurance coverage.

















