Paul Sanchez
Country music star Brad Paisley has appeared in commercials for insurance company Nationwide. In the ads, Paisley sings the company's well-known jingle, dubbed the “Song for All Your Sides” campaign, focusing on the brand's diverse offerings. He has also appeared in quirky and entertaining commercials alongside former Denver Broncos quarterback Peyton Manning, who sings different lyrics to the Nationwide jingle.
| Characteristics | Values |
|---|---|
| Name of country star | Brad Paisley |
| Insurance company | Nationwide |
| Other celebrities featured in the commercials | Former Denver Broncos quarterback Peyton Manning, pop star Rachel Platten |
| Aim of the campaign | Highlight the many different ways the company is able to provide protection for its members |
| Slogan | Nationwide is on your side |
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What You'll Learn
Brad Paisley stars in Nationwide commercials
Country music star Brad Paisley has appeared in several commercials for Nationwide Insurance. The singer has starred alongside former Denver Broncos quarterback Peyton Manning in a series of quirky and entertaining ads for the insurance company.
Paisley's first Nationwide commercial aired in the summer of 2016 during the NBC Summer Olympics Opening Ceremony broadcast. In the ads, the pair engage in comedic banter and attempt to write a new song based on the Nationwide jingle. The storyline of their commercials quickly took on a life of its own, with Paisley and Manning's comedic duo proving popular.
In one commercial titled "Songversation," Manning pitches the idea of creating a new song to promote Nationwide's services. "Maybe leave the songs to me," he says after exchanging lyric ideas with Paisley. "But I'm the one with three Grammys," Paisley responds.
Paisley has also appeared in Nationwide Insurance TV spots with names like "The Jingle Sessions: Deductible Duet," "Songs for All Your Sides: Brad Paisley," and "Welcome to Peytonville: Financial Futures," featuring Peyton Manning.
The country singer's commercials have been well-received, with his appearances in various Nationwide campaigns helping to boost the brand's profile.
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Peyton Manning is another star of Nationwide ads
Peyton Manning, the two-time Super Bowl champion, is the star of Nationwide's latest advertising campaign, titled "So Much More". The campaign highlights that people are often more than what meets the eye, and Nationwide is more than just an insurance company. In the debut ad, Manning is shown as "Paintin' Manning", illustrating that he is more than just a quarterback.
Manning is a former Denver Broncos quarterback who has endorsed several brands, including Nationwide. His Nationwide commercials, featuring country singer Brad Paisley, have become the most popular ads in the company's history. The ads feature Manning singing different lyrics to the tune of the "Nationwide is on your side" jingle. For example, he sings, "Chicken parm, you taste so good" to the familiar tune.
Manning's Nationwide deal terms were never disclosed, but it is known that he earns over $12 million annually from endorsements, including Nationwide and other brands such as Buick, Papa John's, and Gatorade. His partnership with Nationwide showcases his journey and highlights the company's financial services beyond insurance, such as retirement planning and protecting long-term goals.
The "So Much More" campaign debuted on September 5, 2024, during the NFL season-opening game between the Kansas City Chiefs and Baltimore Ravens. Nationwide's Chief Marketing Officer, Ramon Jones, expressed excitement about the campaign, highlighting how Manning's journey brings the concept of "So Much More" to life.
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Paisley sings the stories of three different customers
Country music star Brad Paisley has been featured in several Nationwide Insurance commercials, including the "Song for All Your Sides" campaign, which also featured pop star Rachel Platten. In the commercials, Paisley sings about the insurance company's offerings, with songs like "The Jingle Sessions: Deductible Duet" and "Songs for All Your Sides: Brad Paisley".
Paisley's commercials often feature other celebrities, such as former NFL quarterback Peyton Manning, who appears in commercials like "Welcome to Peytonville: Financial Futures" and "The Jingle Sessions: Forte". In these ads, Paisley and Manning team up to sing different lyrics to the tune of the "Nationwide is on your side" jingle.
'The Jingle Sessions: Deductible Duet'
This commercial features a duet between Paisley and a female customer, with Paisley singing about how Nationwide Insurance offers low deductibles that can save customers money. The customer shares her story of how she chose Nationwide and how their low deductibles have benefited her.
"Songs for All Your Sides: Brad Paisley"
In this commercial, Paisley sings about Nationwide's ability to cater to all aspects of a customer's life. He tells the story of a customer who has relied on Nationwide for various insurance needs, from auto to home insurance. Paisley highlights the customer's satisfaction with the company's comprehensive coverage.
'Welcome to Peytonville: Financial Futures'
Featuring Peyton Manning, this commercial showcases the story of a customer who is planning for their financial future with Nationwide. Manning and Paisley sing about the importance of financial planning and how Nationwide can help customers secure their future. The customer shares their experience of investing and planning for retirement with the company's guidance.
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Manning sings Chicken parm you taste so good
Denver Broncos quarterback Peyton Manning starred in a Nationwide Insurance commercial in 2014, singing "Chicken parm, you taste so good". The ad featured Manning watching a cooking show about chicken parmesan, with the former quarterback humming, "I've never seen this one before", before a lady on the screen sings his line, "Chicken parm, you taste so good". Manning then responds, "I like it".
The commercial was a quirky take on the Nationwide jingle, "Nationwide is on your side". It was one of the highest-performing ads in the company's history, with Manning's self-deprecating humour and the catchy tune resonating with audiences. Manning often teams up with country singer Brad Paisley for Nationwide's entertaining commercials.
Manning's popularity and endorsement deals extend beyond Nationwide, with the five-time league MVP also earning over $12 million a year from endorsements with Buick, Papa John's, and Gatorade. His influence is evident, as the "Jingle" commercial featuring him became one of the most popular ads in Nationwide's history.
The success of the original "Chicken Parm" ad led to a new version in 2015, where Manning sang about queso and getting lost while the famous "chicken parm" line was sung by someone else. Manning's ability to make fun of himself and his catchy tunes have made him a favourite for insurance commercials, and his partnership with Nationwide continues to be a successful one.
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Manning's commercials also feature Brad Paisley
Country music star Brad Paisley has appeared in several commercials for Nationwide Insurance alongside former NFL quarterback Peyton Manning. In one commercial titled "Songversation", Manning and Paisley exchange lyric ideas to promote Nationwide's services, with Manning suggesting, "Maybe leave the songs to me". Paisley retorts, "But I'm the one with three Grammys".
Paisley has appeared in several other Nationwide Insurance commercials with Manning, including 'The Jingle Sessions: Deductible Duet', 'Songs for All Your Sides: Brad Paisley', 'Welcome to Peytonville: Financial Futures', 'The Jingle Sessions: Forte', 'Jingle Sessions: Baby Shower', 'So Many Things to Protect', 'The Jingle Guy', 'Jingle Sessions: Bundling', 'Jingle Sessions: Band Shopping List', 'Drivers of Peytonville', 'Peytonville: Famous Agent', 'A New Song for All Your Sides: Brad Paisley', 'Are We There Yet?', 'Back Together', 'Start A Claim Right From Your App', 'Peytonville's Nationwide Dome', and 'The Jingle Is Almost There'.
Paisley also appeared on the Manning brothers' "Monday Night Football" simulcast, joining Peyton and his brother Eli Manning to poke fun at Peyton's singing abilities. Eli asked Paisley whether he had worked on his voice, noting that his brother loves to get on stage with other country music acts "and sing all the time but he’s not getting any better". Paisley joked, "None of us invited him to our shows... It’s the equivalent of me walking out onto the field during the Broncos game and taking a snap."
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Frequently asked questions
Country star Brad Paisley stars in Nationwide Insurance commercials with former Denver Broncos quarterback, Peyton Manning.
The Nationwide Insurance commercials feature Brad Paisley singing the company's jingle, highlighting the company's diverse offerings, including property and casualty insurance, banking, small business protection, and retirement planning.
Some other celebrities who have starred in insurance commercials include Flo for Progressive Insurance, Bob Wiltfong for Nationwide Insurance, and Isaiah Mustafa for State Farm Insurance.
Yes, besides Peyton Manning, basketball star Dikembe Mutombo has starred in an Allstate Insurance commercial, and NFL stars Aaron Rodgers and Patrick Mahomes have appeared in State Farm commercials.
