
American Family Mutual Insurance Company, also known as AmFam, is an American private mutual company that offers insurance policies for property, casualty, auto, commercial, life, health, and homeowners, as well as investment and retirement planning. AmFam was founded in 1927 by insurance salesman Herman Wittwer in Madison, Wisconsin, and has since expanded across the United States, with regional corporate headquarters in Minnesota, Missouri, Colorado, and Ohio. The company provides various services, including the Dreams Restored Program, which assists customers in finding trusted repair shops, and the Dreamkeep Rewards program, which offers rewards for completing online tasks. AmFam also has a strong focus on customer support, with 24/7 availability through multiple channels such as phone, email, text, and their MyAmFam app.
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What You'll Learn

American Family Insurance's Dreams Restored Program
One of the key advantages of the Dreams Restored Program is its efficiency. By partnering directly with pre-selected repair shops that meet the highest ratings for repairs and customer service, the program enables customers' vehicles to receive priority status and expedited repairs. This direct relationship eliminates the need for multiple estimates, saving time and streamlining the repair process.
The program also provides a lifetime workmanship guarantee for repairs. This guarantee is backed by American Family Insurance and ensures that customers can have confidence in the quality of the repairs. The guarantee covers repairs performed by the program's partner shops for as long as the customer owns the vehicle.
Convenient billing is another benefit offered by the Dreams Restored Program. Instead of customers paying the repair shop directly and waiting for reimbursement, American Family Insurance receives the bill directly and pays it, excluding the deductible. This hassle-free billing process simplifies the financial aspect of car repairs for customers.
Additionally, the Dreams Restored Program offers flexibility. While the program has a network of pre-selected repair shops, customers are not limited to using only those shops. If a customer prefers a shop that is not part of the Dreams Restored Program, American Family Insurance will still provide support and guidance throughout the repair process, ensuring a smooth and stress-free experience.
Overall, American Family Insurance's Dreams Restored Program is designed to make car repairs as quick, easy, and reliable as possible for its customers. By offering benefits such as priority repairs, a lifetime guarantee, convenient billing, and flexible options, the program provides customers with peace of mind and helps them get back on the road as smoothly and efficiently as possible.
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Discounts and deals
American Family Mutual Insurance Company, also known as AmFam, offers a range of insurance products and services, along with various discounts and deals.
AmFam provides several opportunities for customers to save money on their insurance policies. Here are some of the key discounts and deals offered by the company:
- Multiproduct Discount: Customers who bundle their insurance policies, such as home, auto, and life insurance, can save up to 43% on their premiums. This discount is applicable when multiple policies are purchased together.
- Auto-Pay and Paperless Discounts: AmFam encourages customers to use auto-pay and paperless billing options, offering additional savings on their insurance premiums. The exact amount of these discounts may vary.
- DriveMyWay Discount: AmFam offers a discount for customers who participate in the DriveMyWay program, which involves tracking driving behavior to promote safe driving habits.
- Dreamkeep Rewards: AmFam has a reward system that provides incentives for completing various online tasks. Customers can earn small to large rewards, such as discounts or other benefits, by participating in this program.
- CONNECT by AmFam: CONNECT offers affordable insurance options for home and auto policies. By choosing CONNECT, customers can access free insurance quotes and potentially reduce their overall insurance costs.
- Specialized Insurance Options: AmFam provides a range of specialized insurance products, such as motorcycle, boat, motorhome, snowmobile, and travel insurance. These options allow customers to insure their unique assets and activities at potentially lower rates than competitors.
It's important to note that discounts may vary based on state, property, policy form, and the company underwriting the policy. Life insurance policies, for example, may not qualify for certain discounts. Customers are encouraged to contact AmFam directly or visit their website for more detailed information on the specific discounts and deals available to them.
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Contacting American Family Insurance
American Family Insurance, also known as AmFam, was founded in 1927 and is based in Madison, Wisconsin. The company offers a wide range of insurance products, including auto, home, life, health, and commercial insurance, as well as investment and retirement-planning services.
American Family Insurance provides several options for customers to get in touch with them:
Phone
The company has a 24/7 automated pay-by-phone system and claims service. Customers can call 1-800-MYAMFAM (1-800-692-6326) at any time to speak with a representative or use the MyAmFam app for emergency roadside assistance. Live representative assistance is also available via phone during specific hours: Monday to Friday, 7 AM-10 PM CT; Saturday, 8 AM-8 PM CT; and Sunday, 12 PM-8 PM CT.
Email and Text
Customers can communicate with American Family Insurance via email and text. The company encourages the use of the MyAmFam app for easy communication and claims filing.
For those who prefer traditional mail, American Family Insurance's mailing address is:
6000 American Parkway
Madison, WI 53783
In-Person
While specific details may vary by location, American Family Insurance agents are typically available in person during standard business hours. Customers can find their agent's contact information, including their name, website, email, and phone number, by logging into their My Account page on the American Family Insurance website.
Online
American Family Insurance offers the option to file claims online, which is the fastest way to receive assistance from their claims representatives. Customers can also access their My Account page to manage their policies and connect with their agents.
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American Family Insurance's Catastrophe Claims Team
American Family Insurance has a catastrophe claims process in place to help customers in the event of a disaster. Storms, wildfires, flooding, and other natural disasters are all too common and can cause significant damage to homes and vehicles. The company's catastrophe team is dedicated to assisting customers in these challenging times and offers various ways to file a claim.
Customers can file a claim by texting "STORM" to 26326 (AMFAM), using the claims feature on the MyAmFam app, or calling the Claims Customer Care Center at 1-800-MYAMFAM (1-800-692-6326). American Family Insurance's catastrophe field adjusters work alongside local claims staff to contact customers, set up appointments, and inspect home and property damage. The company's priority is to help customers get their lives back on track as quickly as possible.
American Family Insurance's comprehensive coverage in auto insurance policies typically includes damage caused by tornadoes, wind, water, slurry used by firefighters, and hail. This means that customers can rest assured that their vehicles are protected in the event of a storm. Basic homeowners' policies may not include earthquake damage, but customers can purchase additional coverage for natural disasters that are not typically covered, such as floods, through the National Flood Insurance Program.
Once a claim is filed, a property representative will review the damages, gather information, and ensure the customer understands the claim process. American Family Insurance may also work with customers to arrange repairs, provide rental cars, and find contractors. The company's Dreams Restored Program aims to help customers restore their homes and lives after a catastrophe. The final step in the claims process is settling the claim, where the insurance company pays the customer the outstanding amount minus any deductibles.
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The company's history
American Family Insurance, also known as AmFam, is an American private mutual company that was founded on October 3, 1927, by insurance salesman Herman Wittwer. Headquartered in Madison, Wisconsin, the company initially operated as Farmers Mutual Insurance Company, focusing on auto insurance for farmers, who Wittwer believed presented lower risks than city drivers due to their less frequent driving habits and winter driving abstinence. Over time, Farmers Mutual expanded its market and product line to cater to evolving customer needs.
In 1938, Farmers Mutual reached a significant milestone as both its premiums and assets surpassed $1 million. This financial growth positioned the company for further expansion and diversification. By 1957, the company began offering sickness and accident insurance, signalling its entry into the health insurance market. The following year, in 1958, Farmers Mutual introduced homeowners insurance and established the American Family Life Insurance Company, marking its expansion into the life insurance sector.
In March 1995, the company, now known as American Family Mutual Insurance Company, settled a landmark redlining lawsuit, resulting in a $16 million payout to victims. This settlement, negotiated by the US Department of Justice, set a precedent by applying the federal Fair Housing Act of 1968 to counter discrimination in insurance practices. The case also stood out as the costliest insurance company settlement for discrimination charges at that time.
In 2017, AmFam launched the DreamFearlessly campaign, encouraging consumers to express their dreams and aspirations for social justice, women in tech, and economic empowerment. Notable ambassadors for this campaign included Kathy Ireland, a model, actress, author, and entrepreneur, as well as several prominent athletes and celebrities. AmFam continues to offer a diverse range of insurance products, including auto, home, life, health, and commercial insurance, along with investment and retirement-planning services.
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