Jeffrey Wade
American Family Mutual Insurance Company, also known as AmFam, is an American private mutual company that was founded in 1927 by insurance salesman Herman Wittwer. The company focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. AmFam has four regional corporate headquarters in the United States, located in Minnesota, Missouri, Colorado, and Ohio, with its main headquarters in Madison, Wisconsin.
| Characteristics | Values |
|---|---|
| Headquarters | Madison, Wisconsin |
| Year founded | 1927 |
| Services | Property, casualty, and auto insurance, commercial insurance, life, health, and homeowners coverage, investment and retirement-planning products |
| Contact | 1-800-MYAMFAM (1-800-692-6326), 24/7 availability |
| Address | 6000 American Pkwy, Madison, WI 53783 |
| Working hours | Mon-Fri: 8:30 AM - 5:00 PM |
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What You'll Learn
American Family Insurance's contact information
American Family Insurance offers 24/7 customer support via its automated pay-by-phone system. You can reach them by calling 1-800-MYAMFAM (1-800-692-6326) or by downloading the MyAmFam app. You can also contact them via their website by logging into your account or enrolling to get in touch with your agent.
If you have been a victim of fraudulent activity, you can contact their Special Investigation Unit at 608-242-4100 ext. 29510 or by email at [email protected].
For emergency roadside assistance, you can call the number above or use the MyAmFam app. You can also text STORM to 26326 (AMFAM) to open a claim with their Claims Team.
To file a claim, you can do so online via the MyAmFam app or My Account. You can also call the number above to speak directly with a claims representative. Information required includes your name, address, phone number, insurance policy number, date and time of loss, and a description of what happened. You may also be asked to provide photos, invoices, receipts, or warranties to determine the value of your loss.
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The company's history
American Family Insurance, also known as AmFam, was founded on October 3, 1927, by insurance salesman Herman Wittwer. The company, then called Farmers Mutual Automobile Insurance Company, was based in Madison, Wisconsin, and offered auto insurance exclusively to farmers, who Wittwer believed to be lower-risk drivers than city dwellers.
Over the next few years, Farmers Mutual expanded its market and product line to meet the evolving needs of its customers. In 1938, the company's premiums and assets surpassed $1 million. Twenty years later, in 1958, Farmers Mutual introduced homeowners insurance and opened the American Family Life Insurance Company. The company continued to expand its offerings, introducing sickness and accident insurance in 1957 and entering the computer age with the RAMAC 305 in 1959.
In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broadening customer base. That same year, policyholders approved the name change, and the company's assets surpassed $1 billion in 1981. By 1997, American Family had become the 10th-largest property/casualty insurer in the nation, with assets surpassing $8 billion. The company celebrated its 75th anniversary in 2002 and donated $10,000,000 towards the construction of the UW Children's Hospital in Madison, Wisconsin.
In the early 2000s, American Family Insurance continued its expansion across the United States, entering Utah, Idaho, Washington State, Georgia, and more. As of 2011, the company had four regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio, in addition to its national headquarters in Madison, Wisconsin. Today, American Family Insurance is the 12th-largest property/casualty insurance group in the nation, with approximately 11,000 employees and a range of insurance products, including auto, home, life, health, and business insurance.
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Products offered
American Family Insurance, also known as AmFam, offers a wide range of insurance products to cater to the diverse needs of its customers. The company's product portfolio encompasses various types of insurance policies, including auto, home, life, health, and commercial insurance. Here is a more detailed overview of the products offered by AmFam:
Auto Insurance: AmFam has a long history in the auto insurance business, dating back to its early focus on serving farmers. The company offers personal and business auto insurance policies, providing coverage for a range of vehicles, including cars, motorcycles, boats, and motorhomes. AmFam also provides discounts for auto insurance, such as Multiproduct, Auto Pay, Paperless, and DriveMyWay, helping customers save on their premiums.
Home Insurance: The company provides comprehensive home insurance policies, protecting homeowners against various risks. AmFam's home insurance covers not only traditional homes but also extends to farms and ranches, offering liability coverage for these unique properties.
Life Insurance: AmFam offers a range of life insurance products, including term, universal, and whole life insurance. These policies provide financial security for loved ones in the event of the policyholder's death, helping to ensure their long-term well-being.
Health Insurance: American Family Insurance also caters to the health insurance needs of its customers. While specific details are not readily available, the company does provide health coverage as part of its product offerings.
Commercial Insurance: AmFam offers insurance solutions for businesses, including commercial insurance and business liability policies. These policies are designed to protect businesses from financial losses due to various risks, such as property damage or liability claims. The company also provides business policy packages tailored to specific needs, such as the business liability key policy.
In addition to these core insurance offerings, American Family Insurance also provides specialized insurance products, such as travel, trip cancellation, and global medical insurance. The company also offers investment and retirement-planning services, demonstrating its commitment to supporting customers throughout their financial journeys.
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American Family Insurance's location and hours
American Family Insurance is available 24/7 via its automated pay-by-phone system and claims reporting. Live representative assistance is also available, but with more limited hours: Monday to Friday, 7 am–10 pm CT; Saturday, 8 am–8 pm CT; and Sunday, 12 pm–8 pm CT.
The company also offers a range of other contact options. Customers can log in to their accounts to find their agent's contact information, including their name, website, email, and phone number. Alternatively, customers can call 1-800-MYAMFAM (1-800-692-6326) to speak to a representative or get a quote. Quotes are available Monday through Friday from 8 am to 8 pm CT and on Saturday from 8 am to 8 pm CT.
For specific location information, consider taking a look at Yelp. A quick search reveals that there is an American Family Insurance location at 6000 American Pkwy, Madison, Wisconsin. However, this may not be the only location, and Yelp may not have the most up-to-date information, so it is recommended to call the company directly to confirm.
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Customer reviews
However, some customers have expressed negative experiences with the company. One common complaint is that AmFam treats its customers poorly and is difficult to work with during the claims process. Some reviewers feel that the company goes out of its way to push customers off their policies and find reasons to avoid paying claims. There are also complaints about unexpected premium increases and issues with receiving refunds.
On the positive side, some customers have praised AmFam's employees for going above and beyond in providing excellent customer service and helping with insurance quotes.
"I have been with American Family for 10 years. So far, up until this year, they have been good to me when it came to pricing for homeowners and car insurance."
"I was a customer of American Family for 46 years. Good service and claims history the few times I had a claim. Other companies couldn’t beat my premiums. Until 2024 when I found I could insure two cars for less money than AmFam wanted for my one new car."
"This company treats its customers horribly and will go out of its way to push you off your policy... They demanded proof that my roof was replaced. I gave them an invoice from the licensed contractor who did the work. That should have been more than enough—but no. They demanded photos and are now demanding that I physically climb onto the roof to take pictures myself, even after I told them I am mobility-limited and cannot do that safely."
"American Family’s behavior is predatory, unsafe, and designed to trap and punish their customers. They don’t care about protecting homeowners—they care about forcing people out of coverage so they can avoid paying claims. If you’re considering American Family, don’t. They will discriminate, harass, and bully you until you give up."
"I contacted Loretta Brown with American Family and she answered with no phone tree or callback. She spent a lot of time securing the best insurance policy for me. She went above and beyond my expectations... Heidi went above and beyond to help us with insurance quotes for our auto and home policies. She was always quick to answer any questions. We are so pleased with her customer service."
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Frequently asked questions
The American Family Insurance Group is based at 6000 American Pkwy, Madison, Wisconsin.
Their phone number is 1-800-692-6326 and their mailing address and email can be found on their website.
Their customer service is available 24/7. However, their business hours vary depending on the type of assistance you require. For instance, their pay-by-phone system and MyAccount assistance are available Monday to Friday from 7 am to 10 pm CT.
Contact their Special Investigation Unit at 608-242-4100 ext. 29510 or by email at [email protected].
