
AmGeneral Insurance Berhad, now known as Liberty General Insurance Berhad, is a subsidiary of Liberty Mutual Group. With over 110 years of experience, it is the third-largest motor insurer and a leading property and casualty insurer in Malaysia. The company has 36 branches across Malaysia and offers a wide range of general insurance products, including personal and commercial insurance, automobile insurance, and homeowners insurance.
| Characteristics | Values |
|---|---|
| Company Name | AmGeneral Insurance Berhad |
| Alternate Names | AmGeneral, Liberty General Insurance Berhad |
| Parent Company | Liberty Mutual Group |
| Brands | Liberty Insurance, Kurnia Insurance, AmAssurance, Kurnia Insurans |
| Industry | Insurance |
| Location | Malaysia |
| Number of Branches | 36 |
| Number of Employees | Over 7,000 |
| CEO | Puneet Pasricha (Pasha) |
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What You'll Learn

AmGeneral Insurance Berhad is now known as Liberty General Insurance Berhad
AmGeneral Insurance Berhad has changed its corporate name to Liberty General Insurance Berhad. This change occurred when Liberty Insurance Berhad, a subsidiary of Liberty Mutual Group, acquired AmGeneral Insurance Berhad in 2022.
With this acquisition, Liberty became the only company in Malaysia to have access to multiple brands: Liberty Insurance, Kurnia Insurance, and AmAssurance. This enabled them to cater to different segments of partners and customers and strengthen their market footprint. Liberty Insurance Berhad has positioned itself as the third-largest motor insurer and the leading property and casualty insurer in Malaysia.
Liberty General Insurance Berhad now has 36 branches located across Malaysia, multiple distribution channels, and over 7,000 agency workers. The company offers a wide range of general insurance products, including personal and commercial, automobile, homeowners, accident and health, general liability, property, surety, workers' compensation, personal, travel, and specialty lines.
Liberty Mutual Group has been in business since 1912 and is headquartered in Boston. As of 2022, they had $50 billion in annual consolidated revenue and employed over 50,000 people across 29 countries and economies worldwide. Liberty is committed to providing protection and delivering care to help people embrace today and pursue tomorrow confidently.
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Liberty Insurance, Kurnia Insurance, and AmAssurance brands
AmGeneral Insurance Berhad has changed its corporate name to Liberty General Insurance Berhad. Liberty Insurance Berhad, a subsidiary of Liberty Mutual Group, acquired AmGeneral Insurance in 2022, making it the third-largest motor insurer and leading property and casualty insurer in Malaysia.
Liberty General Insurance Berhad now has access to three brands: Liberty Insurance, Kurnia Insurance, and AmAssurance. With 36 branches across Malaysia, multiple distribution channels, and over 7,000 employees, the company offers a wide range of insurance products and services. These include personal automobile, homeowners, specialty lines, commercial, and travel insurance, among others.
Kurnia Insurance offers comprehensive and budget-friendly car insurance plans, as well as motorcycle insurance and travel insurance with easy claims processing. Liberty Insurance and AmAssurance also provide a range of insurance products, including automobile and homeowners insurance, backed by the experience and resources of Liberty Mutual Group.
Headquartered in Boston, Liberty Mutual Group has been in business since 1912 and is currently the fifth-largest global property and casualty insurer. With operations in 29 countries and economies, they employ over 50,000 people and offer insurance products and services tailored to different segments of customers and partners. Liberty Mutual Group's global presence and experience, combined with its local expertise in Malaysia, position it well to provide comprehensive insurance solutions to individuals and businesses in the country.
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Comprehensive insurance solutions
AmGeneral Insurance Berhad, now known as Liberty General Insurance Berhad, is a leading provider of comprehensive insurance solutions in Malaysia. With over a century of experience in the industry, the company has established itself as a trusted brand, offering a wide range of insurance products and services to meet the diverse needs of its customers.
Liberty General Insurance Berhad is committed to making Malaysia a safer place. The company understands that progress happens when people feel secure, and it strives to provide that security through its comprehensive insurance offerings. With a strong presence in the market and a dedicated team of professionals, Liberty General Insurance Berhad is well-equipped to deliver exceptional solutions to its customers.
The company offers a range of general insurance products, including personal and commercial insurance, automobile insurance, homeowners insurance, accident and health insurance, and general liability insurance. They also provide specialty lines such as reinsurance, commercial multiple-peril insurance, workers' compensation, and commercial automobile insurance. With such a diverse range of products, Liberty General Insurance Berhad caters to a wide range of customers, from individuals to businesses, ensuring that everyone can find the protection they need.
One of the key strengths of Liberty General Insurance Berhad is its multiple brand accessibility. As the only company in Malaysia with access to Liberty Insurance, Kurnia Insurance, and AmAssurance, they are able to cater to different segments of partners and customers. This allows them to provide tailored insurance solutions that meet the specific needs of each customer, ensuring that they feel secure and protected.
Liberty General Insurance Berhad is also dedicated to making insurance accessible and convenient for its customers. With 36 branches located nationwide, multiple distribution channels, and a large agency workforce, they are committed to providing a hassle-free and easily accessible service. Customers can rest assured that they will receive the support and protection they need, whenever and wherever they need it, knowing that Liberty General Insurance Berhad has their backs.
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Motor insurance
AmGeneral Insurance Berhad offers motor insurance to its customers. Their comprehensive policy offers savings and reliable 24-hour auto assistance. AmAssurance, a product of AmGeneral Insurance, provides a range of insurance services, including motor insurance.
AmAssurance's motor insurance policy offers comprehensive coverage for vehicles, providing peace of mind and protection against financial losses arising from accidents, theft, or damage. The policy includes liability coverage, ensuring that customers are protected against legal claims made by other parties involved in an accident. It also covers medical expenses resulting from traffic accidents, providing financial support for injuries sustained by the policyholder and their passengers.
The policy offers a range of benefits, including roadside assistance, which provides assistance with minor repairs, towing services, and battery-related issues. Customers also have access to a 24-hour emergency helpline, ensuring prompt assistance in the event of an accident or vehicle breakdown. AmAssurance's motor insurance policy also includes a rental car reimbursement benefit, providing customers with a replacement vehicle during repairs or if their car is written off.
Additionally, AmAssurance offers a fast and efficient claims process, ensuring that customers receive prompt settlement of their motor insurance claims. Their online platform allows customers to conveniently manage their policies, make payments, and track the status of their claims. AmAssurance also provides a range of optional add-ons to enhance their motor insurance coverage, such as coverage for legal expenses, personal accident benefits, and protection against windscreen damage.
Overall, AmGeneral Insurance Berhad's motor insurance offerings through AmAssurance provide comprehensive coverage, peace of mind, and a range of valuable benefits to meet the diverse needs of vehicle owners in Malaysia.
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Property and casualty insurance
For example, if a guest is injured at the policyholder's home due to the policyholder's negligence, property and casualty insurance can cover the guest's medical bills, pain and suffering, and loss of income. It can also cover legal fees if the guest sues the policyholder.
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Frequently asked questions
Liberty General Insurance Berhad.
Liberty Insurance, Kurnia Insurance, and AmAssurance.
"We maintain the strong belief that progress happens when people feel secure."
To become the "#1 general insurer in Malaysia."
Puneet Pasricha (Pasha).



























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