Aged Life Insurance Leads: Worth The Investment?

Aged insurance leads are a potential source of revenue for insurance agents. They are leads that have been generated in the past and are typically shared among several insurance agents or companies. These leads have most likely been contacted by a sales agent but decided to postpone buying insurance. Aged leads are usually exclusive or non-exclusive leads that are 30 to 60 days old, but they can also be several months or even years old. They are a budget-friendly option for insurance agents as they are less expensive than fresh leads and are often sold in bulk. Aged leads have a lower conversion rate than fresh leads but can still offer a good return on investment due to their low cost.

Aged leads are exclusive or non-exclusive

Aged leads are typically shared among several insurance agents or companies, making them non-exclusive. However, there are instances where aged leads can be exclusive. For example, if a lead was generated by an agent or purchased exclusively from a lead generation company, and that agent or company decides to hold onto the lead instead of selling it to another agent or company, then it remains exclusive.

Exclusive leads are those that are exclusive to a particular agent or company. They can be generated in-house or purchased from a lead generation company, which double-verifies the leads. These leads are not shared with any other insurance companies or agents.

Non-exclusive leads, on the other hand, are shared among multiple agents or companies. With non-exclusive leads, speed is critical as you are competing with several other agents to get in touch with the lead and make a sale.

Aged leads can be exclusive or non-exclusive, and they are typically leads that are 30 to 90 days old or even older. These leads have likely been contacted by a sales agent but decided to postpone buying insurance. They may have decided on another insurance provider, may still be shopping around, or may have stuck with their current provider.

While aged leads have a lower conversion rate than fresh leads, they can still be valuable. Aged leads are often less expensive, and by purchasing them in bulk, you can further reduce their cost. Aged leads can help fill gaps in the sales funnel and assist in maintaining a steady sales pipeline. They may also be further along in the buying process and closer to completing a transaction, increasing their likelihood of becoming paying clients.

Additionally, aged leads can be a valuable source of new revenue for insurance agencies. They represent real people who have recently been shopping for quotes and are still worth pursuing.

They are a valuable source of new revenue

Aged leads for life insurance are a valuable source of new revenue for insurance agencies. They are a cost-effective way to boost sales and increase ROI. Aged leads are much cheaper than fresh, real-time leads, which tend to come with higher price tags due to their exclusivity and immediate availability. Aged leads have already been sold once or twice, or even multiple times, so they are a budget-friendly option for insurance agents and brokers looking to stretch their marketing budget.

Aged leads are also a great way to fill gaps in the sales funnel. Insurance agents and brokers often experience sales fluctuations and may not always have a continuous flow of fresh leads. Aged leads can help cover these gaps and maintain a steady sales pipeline. They can also assist in developing a customer base long-term, as long as they are successfully marketed and nurtured.

While aged leads may be less receptive than fresh leads, they are often further along in the buying decision process and closer to completing a transaction. This can increase their likelihood of becoming paying clients. Aged leads are also more likely to have been overwhelmed by multiple agents contacting them at once, so a new agent reaching out after some time has passed may be more successful.

Aged leads can be purchased from lead generation companies or online marketplaces. Lead generation companies employ multiple strategies to attract potential customers, such as internet advertising and social media marketing. Online marketplaces provide easy access to many leads, often at a lower price.

When purchasing aged leads, it is important to consider the quality of the leads, including the relevancy and responsiveness of the leads, as well as the accuracy and completeness of the personal information provided. It is also crucial to research and evaluate the company or vendor before making a purchase.

Overall, aged leads for life insurance are a valuable source of new revenue, providing a cost-effective way to boost sales, fill gaps in the sales funnel, and develop a long-term customer base.

They are more cost-effective than fresh leads

Aged leads are more cost-effective than fresh leads for several reasons. Firstly, aged leads are typically sold at a lower price than fresh leads. This is because aged leads have already been sold and worked on multiple times, so vendors offer discounts for large orders of aged leads. Real-time leads, on the other hand, are exclusive and immediately available, hence their higher price tag.

Secondly, aged leads can fill gaps in the sales funnel. Insurance agents often experience sales fluctuations and may not always have a continuous flow of fresh leads. Aged leads can help maintain a steady sales pipeline by filling in these gaps.

Thirdly, aged leads are more likely to be further along in the buying process. Although they may be less receptive than fresh leads, aged leads have often already expressed interest in buying insurance and may be closer to completing a transaction. This increases their likelihood of becoming paying clients.

Finally, aged leads can be obtained for free by going through your own records. These are leads that you have already purchased and contacted, so you don't need to spend additional money to acquire them.

While aged leads may have lower conversion rates than fresh leads, their low cost makes them a valuable option for insurance agents, especially when combined with fresh leads.

They have a lower conversion rate

Aged leads for life insurance are those who have previously expressed interest in buying life insurance and have provided their contact information. They are typically several months or even years old. While aged leads can be a valuable source of new revenue for insurance agencies, it's important to note that they have a lower conversion rate compared to fresh leads.

Aged leads have already been through multiple cycles of activity and have likely been contacted by other agents. As a result, they may have decided on another insurance provider, may still be shopping around, or may have chosen to stick with their current provider. This means that aged leads require more work to turn these leads into paying customers. The conversion rate for aged leads is around 10%, which is lower than the 15-20% conversion rate typically seen with fresh leads.

However, this doesn't mean that aged leads are not worth pursuing. Aged leads can be very inexpensive, and even though they have a lower conversion rate, your return on investment (ROI) can still be high. Aged leads can also help fill gaps in the sales funnel and maintain a steady sales pipeline. Additionally, since aged leads are older and less receptive, they are often offered at lower prices than fresh leads. This can be an efficient way for insurance agents to obtain new clients.

To improve the chances of converting aged leads, insurance agents should personalize their outreach, frequently follow up through multiple platforms, and use lead nurturing strategies to develop relationships with leads. It's also important to stay organized and invest in lead management tools to maximize sales.

They can be purchased from lead generation companies

Aged life insurance leads are those who have previously expressed interest in buying life insurance and have provided their contact information. These leads are frequently sold to other insurance agents or brokers by the original lead generation company.

Aged leads are typically several months or even years old. They are a valuable source for insurance brokers and agents as they are people who have already expressed interest in buying life insurance. However, it may take more work to convert these leads into paying customers as they may not be as receptive as newer leads.

Where to Buy Aged Insurance Leads

Aged life insurance leads can be purchased from marketing agencies or lead generation companies. These companies employ multiple strategies to attract potential life insurance customers, such as internet advertising and social media marketing. They then sell the leads they generate to insurance brokers and agents.

Using lead-generating businesses to obtain aged life insurance leads has various benefits:

• Convenience: Lead-generating businesses can easily access many leads, frequently with the choice to buy leads in bulk or in real-time.
• Skill: Lead generation businesses frequently have experience and expertise in producing leads in particular sectors, and as a result, they may be able to offer leads of higher quality.
• Focused marketing: Lead generation firms may draw leads that are more pertinent to their target markets and product offers.

Before buying leads from a lead-generating company, it is crucial to conduct thorough research on and evaluate the company. Seek out businesses with a solid reputation and a track record of producing leads of the highest caliber. Additionally, you should request case studies or references from other insurance brokers or agents who have used the company’s leads.

Frequently asked questions