Alyssa Lane
Nationwide Insurance, formerly known as Farm Bureau Mutual Automobile Insurance Company, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. In 2014, Nationwide announced it was beginning the process of rebranding Scottsdale Insurance Company to Nationwide. The company would continue to offer excess and surplus and specialty solutions as the E&S/Specialty business unit.
| Characteristics | Values |
|---|---|
| Date of rebranding | June 29, 2018 |
| Former name of Scottsdale Insurance Company | Farm Bureau Mutual |
| Year Nationwide announced the conversion of its operations | September 2014 |
| Number of employees | 24,000 |
| Number of associates at the Scottsdale campus | 1,500 |
| Location of headquarters | Columbus, Ohio |
| Regional headquarters | Scottsdale, Arizona and Des Moines, Iowa |
| Fortune 100 company | Yes |
| A.M. Best rating | A+ |
| Standard & Poor's rating | A+ |
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What You'll Learn
Nationwide's history
Nationwide Insurance, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company has approximately 24,000 employees and is ranked No. 72 in the 2025 Fortune 500 list.
Nationwide was founded over 90 years ago as a small mutual auto insurer owned by policyholders. Early growth came from working together with Farm Bureaus, and the company was initially known as Farm Bureau Mutual Automobile Insurance Company. In 1935, Farm Bureau Mutual acquired the Life Insurance Company of America, and in 1938, it was renamed the Farm Bureau Life Insurance Company. By 1943, the company operated in 12 states and the District of Columbia, and in 1951, it began opening regional offices. In 1955, the company changed its name to Nationwide Insurance as it aspired to sell products across the United States. In the following years, Nationwide expanded into Oregon, solidifying its presence across the country.
Nationwide has a history of industry firsts, including the establishment of the Advisory Committee of Policyholders, which involved customers in presenting recommendations to company management. The company also introduced a seat belt incentive, providing 50% additional medical benefits to policyholders wearing seat belts during automobile accidents. Additionally, Nationwide pioneered the first 24-hour claims reporting service and launched the first app for iPhone users in the insurance industry.
In terms of its relationship with Scottsdale, Nationwide acquired Farmland and created the Scottsdale Insurance Company. In 2014, Nationwide announced the process of rebranding Scottsdale Insurance Company to leverage its brand and diverse product offerings. The rebranding was completed in 2018, and the Scottsdale campus continues to be a strategic location for Nationwide, employing approximately 1,500 associates.
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Scottsdale Insurance Company's history
Scottsdale Insurance Company was created by Nationwide, formerly known as Farm Bureau Mutual Automobile Insurance Company. In September 2014, Nationwide announced it was beginning the process of converting all of its operations to leverage its strongest brand assets. In 2016, Nationwide completed the rebranding of Scottsdale Insurance Company to Nationwide and continued to offer excess & surplus and specialty solutions as the E&S/Specialty business unit.
The E&S/Specialty team at Nationwide continued to underwrite products with Scottsdale Insurance and affiliated companies and remained in Scottsdale, Arizona, which was identified as a strategic "go forward" location. The company's Scottsdale campus is home to roughly 1,500 associates who support E&S/Specialty, Nationwide Private Client, property & casualty regional operations, and support functions for other Nationwide businesses.
Scottsdale Insurance Company (dba Nationwide E&S/Specialty) insures the riskier parts of life, business, and everything else. The property/casualty insurer specializes in excess and surplus insurance lines (E&S)—insurance coverage for higher-risk individuals and businesses, including alarm contractors, bars, exterminators, and tree trimmers. The company also offers niche products such as pet insurance, professional liability, and products for public entities (cities and counties).
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. It is rated A+ by both A.M. Best and Standard & Poor's. The company provides a full range of insurance and financial services, including excess & surplus and specialty, commercial, and surety, as well as auto, commercial, homeowners, farm, and life insurance; public and private sector retirement plans, annuities, and mutual funds; banking and mortgages; and pet, motorcycle, and boat insurance.
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The rebranding of Scottsdale Insurance Company
The Scottsdale Insurance Company was founded by Nationwide Insurance. In September 2014, Nationwide announced it was beginning the process of rebranding Scottsdale Insurance Company to leverage its strongest brand asset, "Nationwide is on your side", along with the diverse product offerings and financial stability the company offers.
The excess and surplus and specialty markets have been an important part of Nationwide's portfolio of solutions for decades. Combining the strength of the brand with the expertise of the E&S/Specialty team helped fuel growth and build on their position as a leader in the industry. Agents and brokers who write business in the excess and surplus and specialty marketplace will continue to enjoy the stability of a Fortune 100 company with superior credit ratings.
The E&S/Specialty team at Nationwide will continue to underwrite products with Scottsdale Insurance and affiliated companies and will remain in Scottsdale, Arizona, which Nationwide has identified as a strategic "go forward" location. The company's Scottsdale campus is home to roughly 1,500 associates who support E&S/Specialty, Nationwide Private Client, property and casualty regional operations, and support functions for other Nationwide businesses.
Though the brand has changed, Nationwide's formula for success has not. The company remains committed to its agency partners and to providing the specialized solutions they’ve come to expect.
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Nationwide's business operations
Nationwide is an insurance and financial services company that offers a wide range of insurance products and services to protect businesses, their employees, and company property and vehicles. The company provides commercial insurance, also known as business insurance, which helps protect businesses from various risks and unexpected events such as lawsuits, property damage, theft, and employee injuries.
Nationwide's business insurance offers general liability insurance, which covers legal fees and damages in the event of a lawsuit for property damage or injury. It also provides commercial property insurance to protect business property and equipment from damage or loss due to fire or theft. Additionally, Nationwide offers workers' compensation insurance, which provides benefits to employees who suffer job-related injuries or illnesses. Their commercial auto insurance covers vehicles used for business, and their professional liability insurance protects businesses providing professional services against claims of negligence or mistakes.
Nationwide also provides specialized coverage for larger businesses with complex risks. This includes protection for shared/layered property, recreational marine businesses, and boat dealers. They also offer risk management solutions and help corporations and financial institutions manage country and credit risk globally.
In addition to insurance, Nationwide offers free tools and resources to help business owners start, grow, and manage their operations. They provide cybersecurity advice, social media guides, and risk management expertise to help businesses save money and maintain safety. The company also has a business solutions center with industry-specific insights and tips to assist businesses in protecting themselves and managing risks effectively.
Nationwide has a long history in the insurance industry, evolving from a small mutual auto insurer to one of the largest insurance and financial services companies worldwide. The company has made several acquisitions, including Veterinary Pet Insurance, Harleysville Mutual Insurance Company, and Farmland, through which it created the Scottsdale Insurance Company. In 2018, Nationwide completed a rebrand of Scottsdale Insurance Company, integrating it as the E&S/Specialty business unit offering excess & surplus and specialty solutions.
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Nationwide's financial services
Nationwide, formerly known as Farm Bureau Mutual Automobile Insurance Company, is one of the largest diversified insurance and financial services organizations in the United States. Rated A+ by both A.M. Best and Standard & Poor's, Nationwide provides a full range of insurance and financial services. These include auto, business, homeowners, farm, and life insurance, as well as public and private sector retirement plans, annuities, and mutual funds. In addition, they offer excess and surplus, specialty, commercial, and surety products.
Nationwide has a long history of innovation in the insurance industry. It was the first major insurer to launch an app for iPhone users, allowing members to initiate the claims process with a photo, find agents, and receive quotes. Nationwide also introduced the industry's first simplified sales and underwriting process for variable universal life insurance and was the first to offer a seat belt incentive, providing 50% additional medical benefits to policyholders wearing seat belts during automobile accidents. Furthermore, Nationwide established the first 24-hour claims reporting service and pioneered the first civic action program in the insurance industry.
In terms of financial services, Nationwide offers a comprehensive range of products to meet the diverse needs of its customers. Here is an overview of some key areas:
- Retirement Planning: Nationwide helps customers plan for their retirement through various options, including public and private sector retirement plans, annuities, and mutual funds. The company has a history of innovation in this area, combining comprehensive long-term care benefits with retirement savings vehicles.
- Investing: Nationwide provides investment services, helping customers protect and grow their financial assets. They offer a range of investment products, including mutual funds and other financial instruments.
- Insurance: Nationwide offers a wide array of insurance products beyond just auto insurance. They provide business insurance, homeowners insurance, farm insurance, and life insurance. Specialty insurance, such as pet insurance, motorcycle insurance, and boat insurance, is also available.
- Financial Protection: Nationwide understands the importance of protecting its customers' financial dreams. They offer financial protection through their insurance products, ensuring that customers are covered in the event of unforeseen circumstances.
- Specialty Health Services: In addition to traditional insurance, Nationwide provides specialty health services to meet specific customer needs. These services cater to customers with unique healthcare requirements.
- Banking and Mortgages: Nationwide also offers banking and mortgage services, providing customers with a one-stop solution for their financial needs.
Nationwide has a strong presence in the financial services industry and is committed to serving its customers across the United States. With a focus on innovation and customer-centric solutions, they have established themselves as a trusted and reliable provider of financial services and insurance products.
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Frequently asked questions
Yes, Nationwide Insurance acquired Scottsdale Insurance Company and completed its rebranding in 2018.
Nationwide Insurance, formerly known as Farm Bureau Mutual Automobile Insurance Company, was founded by the Ohio Farm Bureau in the early 20th century to offer automobile insurance to farmers at rates that reflected their driving habits. Over the years, the company expanded its offerings beyond automobile insurance and changed its name to Farm Bureau Mutual and later to Nationwide Insurance in 1955. Today, it is one of the largest insurance and financial services companies in the world.
Nationwide Insurance offers a wide range of insurance products, including auto, business, homeowners, farm, life, commercial, pet, motorcycle, and boat insurance. They also provide retirement plans, annuities, and mutual funds.
