
Primerica, founded in 1977, specializes in term life insurance, offering policies for people up to the age of 95. The company offers two types of term life policies: TermNow, which does not require a medical exam, and Custom Advantage, which does. TermNow offers coverage up to $300,000, while Custom Advantage offers coverage ranging from $150,000 to $400,000. Primerica's term life insurance products are underwritten by the Primerica Life Insurance Company in all U.S. states except New York, where they are underwritten by the National Benefit Life Insurance Company.
| Characteristics | Values |
|---|---|
| Medical exam required | Primerica offers two types of term life insurance policies: Custom Advantage and TermNow. Custom Advantage requires a health interview and medical exam, while TermNow does not require a medical exam. |
| Coverage | Custom Advantage offers death benefits ranging from $150,000 to $400,000, while TermNow offers coverage up to $300,000. |
| Term length | Both Custom Advantage and TermNow offer term lengths of 10, 15, 20, 25, 30, or 35 years. However, the 35-year term policy is only available to buyers aged 18 to 45. |
| Age limit | Primerica offers term life insurance to individuals up to the age of 95. |
| Riders | Primerica offers several riders, including a child rider, increasing benefit rider, terminal illness benefit rider, and waiver of premium rider. |
| Customer satisfaction | Primerica has mixed reviews for customer service and satisfaction, with J.D. Power ranking them below the industry average in 2021. However, they have a low complaint level and a good rating from the National Association of Insurance Commissioners. |
| Financial strength | Primerica has strong financial strength ratings from AM Best, Moody's, and S&P. |
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What You'll Learn
- Primerica's Custom Advantage policy requires a medical exam
- Primerica's TermNow policy does not require a medical exam
- Primerica's life insurance coverage focuses on term life insurance
- Primerica's term life insurance targets middle-income families
- Primerica's limited product line means fewer options for customers

Primerica's Custom Advantage policy requires a medical exam
Primerica is a life insurance company that specializes in term life insurance. Primerica's Custom Advantage policy is one of two types of term life insurance policies offered by the company, the other being TermNow. While the TermNow policy does not require a medical exam, the Custom Advantage policy does.
The Custom Advantage policy requires a health interview and medical exam. Death benefits for this policy range from $150,000 to $400,000, and terms are available in 10, 15, 20, 25, 30, or 35 years. The 35-year option is unique, as most life insurance companies do not offer terms of more than 30 years.
Primerica's Custom Advantage policy also offers several riders that can be added to the life insurance policy to align with specific needs. For example, the child rider allows policyholders to add their children to their policy, with up to $50,000 in death benefits. Another rider is the increasing benefit rider, which allows those under 56 to increase the face amount of the policy by 10% for 10 years, up to a maximum of $500,000, without additional underwriting.
It is important to note that Primerica does not provide online quotes for its life insurance policies. To obtain information about the company's pricing, individuals must contact a licensed company representative. Primerica's customer service and satisfaction have received mixed reviews.
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Primerica's TermNow policy does not require a medical exam
Primerica's Custom Advantage policy, on the other hand, requires a health interview and medical exam. The underwriting process for this policy can take between one and six weeks, and the medical exam can be scheduled at home or work and typically takes less than an hour.
Primerica specializes in term life insurance, offering policies for people up to the age of 95. The maximum term length is 35 years, ranging from 10 to 35 years. Term life insurance provides coverage for a specific period of time, and if the insured person dies within the "term" of the policy, the death benefit is paid out to the beneficiary.
Primerica's life insurance companies offer affordable term life insurance protection, and the company is known for its strong financial security and quick claim payments. However, its policies are generally more expensive than those of other companies, and it has mixed reviews for customer service and satisfaction.
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Primerica's life insurance coverage focuses on term life insurance
Primerica offers two term life policies with 10-, 15-, 20-, 30-, and 35-year terms. The maximum term length is 35 years, and the company sells term life insurance ranging from 10 to 35 years for policyholders up to age 95. This is a unique offering, as most insurers do not offer terms longer than 30 years after age 80. The company's ""Buy Term and Invest the Difference" philosophy encourages clients to invest the "difference" in premiums for the future.
Primerica's term life insurance policies are underwritten by the National Benefit Life Insurance Company, with offices in Long Island City, New York, and the Primerica Life Insurance Company, with executive offices in Duluth, Georgia, for all other U.S. jurisdictions. The company's advanced technology and underwriting process provide clients with an easier, straightforward, and convenient way to purchase term life insurance, with the personal support of licensed Primerica representatives.
Primerica's term life insurance policies offer coverage amounts ranging from $15,000 to $250,000 for ages 18 to 45, $15,000 to $200,000 for ages 46-50, and $15,000 to $10 million for age 51 and above. These policies are only available to people without tobacco or nicotine usage in the past 12 months. Coverage amounts of $150,000 or more are available for ages 18 to 45, $100,000 or more for ages 46 to 50, and $50,000 or more for age 51 and above, for non-tobacco users.
Primerica offers several riders that can be added to its term life insurance policies to meet specific needs. These include a child rider, an increasing benefit rider, a terminal illness benefit rider, and a waiver of premium rider. The company's term life insurance policies provide an affordable option for individuals and families seeking coverage for a specific period, with the flexibility to choose the desired term length and coverage amount.
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Primerica's term life insurance targets middle-income families
Primerica is a multi-level marketing company that provides insurance, investment, and financial services to middle-income families in the United States and Canada. The company primarily sells term life insurance, with policies ranging from 10 to 35 years and coverage of up to $10 million. Primerica's term life insurance targets middle-income families by offering affordable protection with simplified underwriting and no medical exam required for some policies.
Primerica's term life insurance is designed to be a cost-effective way for families to protect their financial well-being. The company offers two types of term life insurance policies: Custom Advantage and TermNow. Custom Advantage requires a health interview and medical exam and offers coverage ranging from $150,000 to $400,000. TermNow, on the other hand, allows policyholders to skip the medical exam and provides coverage of up to $300,000. This option is ideal for those who want to get approved for coverage quickly.
Primerica's term life insurance policies are renewable until the age of 95, but rates will increase with each renewal. The company also offers riders that can be added to a life insurance policy to meet specific needs. For example, the child rider allows policyholders to add their children to their policy with up to $50,000 in death benefits. Primerica also offers an increasing benefit rider, a terminal illness benefit rider, and a waiver of premium rider.
Primerica's term life insurance products are designed to be straightforward and convenient for customers. The company utilizes advanced technology and an easy-to-understand underwriting process to provide clients with real-time rates and decisions. Primerica's representatives are licensed professionals who can help families determine their insurance needs and make informed decisions about their coverage.
While Primerica's term life insurance targets middle-income families, it's important to note that the company has received mixed reviews for customer service and satisfaction. Some sources indicate that Primerica's rates are not competitive, and there have been concerns about the company's compensation structure for representatives, which is similar to that of an MLM. However, Primerica was ranked among Forbes' Most Trustworthy Financial Companies and America's Best Insurance Companies in 2022.
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Primerica's limited product line means fewer options for customers
Primerica's term life insurance policies are available in two types: Custom Advantage and TermNow. Custom Advantage offers higher death benefits, starting at $150,000 and ranging up to $400,000, but it requires a health interview and medical exam for qualification. On the other hand, TermNow allows customers to skip the medical exam and provides faster approval. However, the death benefits for TermNow are capped at a lower amount of $300,000.
The lack of permanent life insurance options, such as whole life or universal life policies, means that customers seeking lifetime coverage or investment opportunities will need to look elsewhere. Whole life insurance policies can accumulate cash value over time, acting as an investment, whereas term life policies do not have this feature. Additionally, permanent life insurance policies offer more flexibility, as they can be converted or tailored to meet changing needs, which is not possible with Primerica's term-only options.
Primerica's limited product line also extends to the lack of online quotes and rate transparency. Prospective customers cannot obtain quotes online and must contact a company representative to discuss pricing. This can make it challenging to compare rates and coverage options with other insurance providers easily.
While Primerica's term life insurance may be suitable for those seeking simple, short-term coverage, the limited product line means that customers with diverse or long-term needs may find the options restrictive. It is always advisable to research and compare multiple insurance providers to find the best fit for individual circumstances and preferences.
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Frequently asked questions
No, Primerica only offers term life insurance policies.
Primerica offers two types of term life policies: Custom Advantage and TermNow. Custom Advantage requires a health interview and medical exam, whereas TermNow does not require a medical exam.
Primerica offers term lengths of 10, 15, 20, 25, 30 and 35 years. The 35-year term policy is available only to buyers aged 18 to 45.
To initiate a life insurance claim, call Primerica at $(888) 893-9858). A claim representative will advise what documentation you need to mail to the company with your claim form.




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