
Root Insurance is a car insurance company that offers affordable insurance by only insuring good drivers. The company uses an app to monitor and measure driving behaviour, including braking, speed of turns, driving times, and route consistency. Root Insurance is committed to fairness and offers the lowest rates it can sustainably offer, with rates based primarily on driving behaviour rather than demographics. The app also allows users to manage their policies, including adding or removing vehicles or drivers, and provides roadside assistance.
| Characteristics | Values |
|---|---|
| How it works | Root Insurance uses an app to monitor your driving behaviour and reward safe drivers with better auto insurance quotes. |
| Who it covers | Root Insurance covers safe drivers only. |
| Quote process | After downloading the app, users take a test drive during which Root monitors their driving behaviour for 2-4 weeks. Root then provides a quote based on driving behaviour. |
| Payment | Root accepts credit cards and Apple Pay. Users can choose to pay monthly or every 6 months. |
| Policy renewal | Root policies automatically renew every 6 months. |
| Policy changes | Users can make changes to their policy in the app. |
| Additional services | Root offers roadside assistance and rental coverage. |
| Referral program | Root offers rewards to users who refer friends that take the test drive and get a quote. |
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What You'll Learn

Root Insurance's use of an app to monitor driving behaviour
Root Insurance uses a mobile app to monitor driving behaviour and determine insurance rates. The app uses smartphone technology to measure driving habits, including braking, speed of turns, driving times, and route consistency. This data is then used to calculate a driver's insurance quote, with better driving resulting in lower rates. Root Insurance claims that this approach ensures that good drivers are offered fair rates and the opportunity to save money.
The Root app provides a test drive feature, where users are instructed to drive as they normally would for a few weeks. During this period, the app gathers data from the smartphone's sensors, such as the accelerometer and gyroscope, to detect patterns and determine if the user is driving, riding a bike, or using public transportation. Root Insurance emphasizes that it can distinguish between a phone being held by a driver and a phone mounted on a dashboard or in a static holder.
After the test drive period, Root Insurance provides users with a quote based primarily on their driving behaviour. The app also includes tools like the Driver Scorecard, which allows users to review their driving performance. Additionally, the Root app offers convenience and flexibility in managing policies, adding or removing vehicles or drivers, and filing claims.
Root Insurance's use of the app to monitor driving behaviour is a key component of their business model, aiming to provide fair insurance rates by assessing drivers' actual driving skills rather than solely relying on demographic factors. This approach has made Root Insurance the largest property casualty InsurTech in the country, with a focus on rewarding good drivers with lower insurance rates.
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The test drive
The Root Insurance test drive is a period during which the company monitors your driving behaviour to determine whether to offer you coverage and what your insurance quote will be. Root Insurance is unique in that it offers rates primarily based on how you drive, rather than your demographics. The test drive takes place over a few weeks, with the app monitoring your driving behaviour, including braking, speed of turns, driving times, and route consistency. This allows Root Insurance to identify safe drivers and offer them more affordable rates.
To start the test drive, you need to download the Root app and sign up for an account. The app will then use your smartphone's technology to track and measure your driving behaviour. You can drive as you normally would, and the app will monitor your driving for a minimum of two to four weeks, after which you'll receive a quote based on your driving performance. It's important to note that not all customers are eligible for day-one coverage, so you may need to maintain your old insurance policy during the test drive period.
During the test drive, the app will monitor various aspects of your driving behaviour, including the times of day when you drive, ride smoothness, braking force, turn speed, and more. Root Insurance aims to reward safe drivers with better rates, so the better your driving skills and habits, the more favourable your quote is likely to be. Root Insurance is selective about the drivers it covers, refusing to insure high-risk or "bad" drivers.
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How Root compares to other insurance providers
Root Insurance is a relatively new insurance company, founded in 2015, that offers car insurance with a unique pricing model. Unlike traditional car insurance companies, Root Insurance offers affordable car insurance by only insuring good drivers. Its rates are based primarily on driving behaviour and not just demographics. Root uses smartphone technology to measure driving behaviour, including braking, speed of turns, driving times, and route consistency. This allows Root to identify and reward safe drivers with low premiums.
Root Insurance is a usage-based insurance program that offers traditional insurance policies such as liability coverage, medical coverage, comprehensive coverage, collision coverage, and uninsured motorist property damage. The company's rates are lower than most other providers, and customers can save money by maintaining a good driving record, avoiding distractions while driving, and using advanced safety features on Tesla vehicles. Root also offers an additional 10% discount for focused driving, where customers avoid using their phones while driving.
When comparing Root Insurance to other providers, it is important to consider the coverage options and discounts offered by each company. Root's coverage options include liability coverage, medical coverage, comprehensive coverage, collision coverage, and uninsured motorist property damage. Root does not offer the standard discounts that other insurance providers may offer; instead, its prices are already low, and customers can take advantage of discount opportunities within the app.
Root Insurance's unique pricing model and focus on rewarding safe drivers with low premiums set it apart from other insurance providers. Its usage-based insurance program and technology-driven approach to measuring driving behaviour allow Root to offer affordable rates to good drivers. While Root does not offer standard discounts, its low prices and discount opportunities within the app provide customers with savings on their car insurance. Overall, Root Insurance offers a compelling alternative to traditional car insurance companies, especially for safe drivers seeking affordable coverage.
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The quote process
- Download the Root App: The Root app is available for iOS and Android devices and can be found on the Google Play Store or Apple App Store.
- Sign Up: Create an account on the Root app or website using your Google, Facebook, or email credentials.
- Provide Information: Scan the back of your driver's license and provide other necessary information, such as your address and vehicle details.
- Test Drive: Once your profile is set up, Root will start monitoring your driving behaviour through your smartphone for a period of 2-4 weeks. The app measures various factors, including braking, speed of turns, driving times, and route consistency.
- Review Quote: After the test drive period, Root will provide you with an insurance quote based on your driving behaviour. The safer your driving habits, the more favourable your quote is likely to be.
It is important to note that Root Insurance primarily caters to good drivers and may not offer coverage to high-risk or "bad" drivers. Additionally, not all customers are eligible for day-one coverage, so you may need to maintain your existing insurance policy during the test drive period.
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Adding drivers to your policy
Adding drivers to your Root Insurance policy is a straightforward process. Root Insurance is a modern car insurance company that uses telematics to determine your premium. By analyzing your driving behaviour through a mobile app, Root Insurance offers personalized rates based on how you drive. This means that adding or removing drivers from your policy can impact your rates, so it's crucial to understand the implications before making any changes.
To add a driver to your Root Insurance policy, you can either contact Root Insurance by phone or through their mobile app. You will need to provide some essential details about the driver you wish to add, such as their name, date of birth, and driver's license information. It is important to note that any changes to your policy may affect your car insurance rate.
When you create your profile, you will have the opportunity to add more drivers. Simply add their information when prompted and tap "Continue". Once you have completed your profile, you will be taken to the invite screen. Tap "Invite" next to each new driver you want to add, and they will receive a text message with a link to download the Root app. Each driver will need to create an account (attached to yours) with their email and start their test drive.
Root Insurance's usage-based rating system rewards safe drivers by offering potentially lower premiums. This means that the safer you and the drivers on your policy drive, the more you can save on your insurance. Root Insurance tracks your driving behaviour through their mobile app and assigns a score to each trip based on factors like speed, smoothness of acceleration and braking, and adherence to traffic rules.
In addition to the usage-based rating system, Root Insurance's mobile app offers a range of other useful features. For example, you can easily manage your policy through the app, making changes or updating your information. The app also allows you to file claims directly from your phone and provides personalized tips and feedback based on your driving behaviour.
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Frequently asked questions
First, download the Root app on your phone. Then, sign up for the service via Google, Facebook, or email. After that, scan the back of your driver's license and start your test drive. Once you complete the test drive, you'll receive a quote and can purchase your policy.
The test drive takes a minimum of two to three weeks, but it can sometimes take longer if you don't drive much. Root Insurance monitors your driving for up to four weeks, although the average is three weeks.
You can invite a driver at any time before the test drive is complete. If you've already completed the test drive, you can still add more drivers, but they won't be able to take the test drive, and your rate will likely increase.










































