
Malaysia's insurance industry is divided into life and non-life insurance, with the latter including medical, health, motor, fire, liability, and personal accident insurance. In 2023, there were around 81,655 insurance agents in Malaysia, with 15,523 agents in Kuala Lumpur and just 14 in Labuan. To become a general insurance agent in Malaysia, candidates must pass the Pre-Contract Examination for Insurance Agents (PCEIA), Part A and Part B, which is conducted by the Malaysian Insurance Institute (MII). As of December 31, 2021, there were 88,068 insurance agents in the country, an increase from 82,042 agents in 2020.
| Characteristics | Values |
|---|---|
| Total number of insurance agents in Malaysia | 81,655 |
| Total number of insurance agents younger than 21 years old in Malaysia | 1,417 |
| Number of agents at AIA Bhd, the leading insurer in Malaysia | 14,000 |
| All-time high number of insurance agents in Malaysia | 48,678 (in 2004) |
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What You'll Learn
- There were around 81,655 insurance agents in Malaysia in 2023
- In 2016, there were 38,794 insurance agents in Malaysia
- The Malaysian Insurance Institute conducts the Pre-Contract Examination for Insurance Agents
- AIA Bhd is the leading insurer in Malaysia, with 14,000 agents
- Malaysian insurance agents earn about RM40,000 annually

There were around 81,655 insurance agents in Malaysia in 2023
The number of insurance agents in Malaysia has fluctuated over the years, with the data reaching an all-time high of 48,678 in 2004 and a record low of 12,607 in 1991. As of 2018, the average annual income for Malaysian insurance agents was RM40,000, excluding additional compensation such as commissions.
Achieving success in the insurance industry often involves a combination of proactive client prospecting, effective sales strategies, and industry recognition. For example, Zaiham Fazly Zakaria, an AIA Life Planner, achieved international recognition by exceeding sales targets and doubling the requirements for the Millennial Million Dollar Round Table (MDRT) award. AIA Bhd, the leading insurer in Malaysia, employs approximately 14,000 life planners, showcasing the scale of the industry in the country.
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In 2016, there were 38,794 insurance agents in Malaysia
To become a general insurance agent in Malaysia, candidates must pass the Pre-Contract Examination for Insurance Agents (PCEIA), which consists of Part A and Part B. This examination is conducted by the Malaysian Insurance Institute (MII). Obtaining insurance business from customers or prospects of the insurance company is the primary role of a general insurance agent.
As of 2018, the average annual income for a Malaysian insurance agent was reported to be RM40,000, excluding additional compensation such as commissions. However, insurance companies typically provide earning stages to motivate agents and offer a more fulfilling career path.
AIA Bhd, the leading insurer in Malaysia, has approximately 14,000 life planners, which is their term for insurance agents. AIA has the highest number of Millennial Million Dollar Round Table (MDRT) qualifiers, recognizing agents who achieve significant sales milestones.
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The Malaysian Insurance Institute conducts the Pre-Contract Examination for Insurance Agents
In Malaysia, the role of a general insurance agent is to secure insurance business from customers or prospects of the insurance company. To become a general insurance agent in the country, candidates must pass the Pre-Contract Examination for Insurance Agents (PCEIA), which consists of Part A and Part B. This examination is conducted by The Malaysian Insurance Institute (MII).
The MII is responsible for overseeing and administering the PCEIA, which is a comprehensive assessment designed to evaluate candidates' knowledge and understanding of insurance principles, regulations, and practices. The examination is typically divided into two parts, each covering different aspects of insurance.
Part A of the PCEIA often focuses on fundamental insurance concepts, including types of insurance, policy provisions, underwriting, and claims handling. Candidates are tested on their understanding of the various insurance products available, such as life insurance, health insurance, property insurance, and liability insurance. This part of the examination aims to ensure that candidates have a solid grasp of the foundational knowledge required to provide accurate information to customers and make informed recommendations.
On the other hand, Part B of the PCEIA delves into more advanced topics and practical applications. It may cover areas such as insurance regulations, ethics, and customer service. Candidates are assessed on their understanding of the legal and ethical framework within which the insurance industry operates, including any relevant laws, guidelines, and codes of conduct. This part of the examination also evaluates candidates' ability to apply their knowledge in real-world scenarios, such as handling customer complaints or resolving conflicts.
By conducting the PCEIA, the MII ensures that individuals seeking to become general insurance agents in Malaysia possess the necessary skills, knowledge, and ethical understanding to provide reliable and trustworthy services to their customers. This examination plays a crucial role in maintaining the professionalism and integrity of the insurance industry in the country, contributing to enhanced consumer protection and confidence in the insurance sector.
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AIA Bhd is the leading insurer in Malaysia, with 14,000 agents
AIA Bhd has been a leading insurer in Malaysia since 1948. The company offers a wide range of financial solutions, including protection, health, personal accident, employee benefits, general insurance, mortgage, and retirement products.
AIA Bhd has a strong presence in Malaysia with 14,000 agents, also referred to as Life Planners, who are well-equipped to meet the diverse needs of their customers. This extensive network of agents is part of the company's broad distribution footprint, which also includes their exclusive bank partner's branches nationwide, as well as corporate sales teams and brokers.
The large number of agents allows AIA Bhd to provide customers with the flexibility to choose how, when, and where they connect with the company. This customer-centric approach ensures that Malaysians can conveniently access AIA Bhd's products and services at their preferred time and location.
In addition to its vast network of agents, AIA Bhd also boasts a dedicated team of over 2,000 employees. This experienced and well-trained staff is committed to serving the company's millions of customers nationwide. With such a robust infrastructure, AIA Bhd is well-positioned to support Malaysians in their journey towards achieving financial security and protection at every life stage.
While AIA Bhd leads the insurance industry in Malaysia with its 14,000 agents, the total number of agents across all life insurance companies in the country was approximately 81,655 in 2023. This includes a small proportion of agents under the age of 21, with nearly 1,417 agents in this younger demographic. The insurance industry in Malaysia has seen fluctuations in the number of agents over the years, with an all-time high of 48,678 agents recorded in 2004.
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Malaysian insurance agents earn about RM40,000 annually
In Malaysia, insurance agents are known for their sales skills, and their income largely depends on their ability to sell insurance policies. On average, Malaysian insurance agents earn about RM40,000 annually, which equates to approximately RM3,300 per month. This figure, however, does not include additional compensation in the form of commissions. Commissions can significantly boost an agent's income, and some insurance companies, such as AIA, offer attractive rewards to their top-performing agents.
To achieve success in the insurance industry, agents must navigate a challenging landscape. The first three years as a new agent are often the most difficult, as they typically start by selling to their circle of friends. Passing the Pre-Contract Examination for Insurance Agents (PCEIA), Part A and Part B, is mandatory for candidates aspiring to become general insurance agents in Malaysia. This examination is conducted by the Malaysian Insurance Institute (MII).
As of 2023, Malaysia had approximately 81,655 agents working for life insurance companies, with 1,417 of them being under 21 years of age. The insurance industry in Malaysia has seen fluctuations in the number of agents over the years, with the highest number of insurance agents recorded in 2004 at 48,678, and the lowest in 1991 at 12,607.
While the potential for high earnings exists in the insurance industry, it is important for Malaysians to make informed decisions when purchasing insurance policies. Some policies may offer low coverage for a high premium, as the policy could be tied to underperforming investments. Being aware of such pitfalls can help consumers make wiser investments and avoid inadvertently funding someone else's luxurious lifestyle.
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Frequently asked questions
As of 2023, there are around 81,655 insurance agents in Malaysia.
In 2023, there were nearly 1,417 insurance agents under the age of 21 in Malaysia.
Between 1988 and 2016, the average number of insurance agents in Malaysia was 35,609 per year.











































