Alyssa Lane
Farmers homeowners insurance is a legitimate insurance company that offers customizable policies and standard coverage. However, it is available in only 42 states and has received mixed reviews from customers. While some customers have complained about sudden increases in premiums and unprofessional behaviour from the sales team, others have praised the company for its extensive coverage options and discounts for nonsmokers and members of certain professions. The company has also been accused of misleading practices and poor customer service. Overall, Farmers Homeowners Insurance is a legitimate company, but it is essential to carefully review the policy and consider individual needs and circumstances before purchasing.
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What You'll Learn
Farmers Insurance's reputation and customer satisfaction ratings
Farmers Insurance is one of the oldest auto insurance companies in the US, having opened in 1928. The company serves more than 50 million individual policies across all 50 states. It offers auto insurance, home insurance, life insurance, and more.
According to WalletHub, Farmers Insurance has a rating of 2.9 out of 5 stars, based on sample insurance quotes, customer reviews, and ratings from organizations like J.D. Power. WalletHub's research also places Farmers in the most expensive quartile among major car insurance companies. However, Farmers offers a wide variety of discounts to make its rates more affordable, including multi-policy, defensive driving, alternative fuel, and signal discounts.
NerdWallet gave Farmers Insurance 4.5 out of 5 stars for overall performance, taking into account consumer experience, complaint data, and financial strength ratings. Farmers is the seventh-largest auto insurer in the country and offers standard coverage choices along with a solid list of extras and discounts.
In terms of customer satisfaction, Farmers Insurance ranked 6th among national carriers in Insure.com's 2025 Best Home Insurance Companies survey, with 81.5%-82.9% of surveyed customers reporting overall satisfaction. The company also scored well in claims handling, with 83.6% of customers satisfied with their digital experience. Additionally, Farmers received an above-average score of 883 out of 1,000 in the J.D. Power 2024 Property Claims Satisfaction Study.
While some customers have expressed satisfaction with Farmers Insurance, there are also negative reviews online. Some customers have reported issues with unexpected increases in premiums, difficulties with claims, and unprofessional behaviour from sales agents. It is important to consider a range of sources and individual circumstances when evaluating the reputation and customer satisfaction ratings of any insurance company.
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Discounts and savings
Farmers Insurance offers a range of discounts and savings opportunities for eligible customers. While Farmers Insurance has been described as more expensive than many competitors, with average premiums 67% higher than the cheapest company, it does offer a nice selection of discounts to help customers save on their premium.
One of the quickest ways to save money on home insurance is to bundle your policies with the same insurer. Customers can save an average of 20% by bundling their home and auto policies, and 10% or more by bundling home insurance with at least one other qualifying Farmers policy, such as auto, life, umbrella, small business, or specialty. Customers can also save by bundling their home insurance with renters insurance.
Farmers Insurance also offers discounts for certain professions, qualifications, and military service. If you work in a qualifying profession, have a qualifying degree, or are a member of the armed forces (active duty, reserves, retired, or honorably discharged), you may qualify for an affinity discount. Teachers, police officers, firefighters, doctors, nurses, dentists, engineers, and other professionals may be eligible for a discount because of their career choice.
Other ways to save include paying your premium in full or in two installments, signing up for a monthly pay plan with automatic payments, or enrolling in ePolicy and accepting the Go Paperless terms and conditions. You can also save by reducing the risk of damage to your home. For example, homes with asphalt or fiberglass shingles approved by UL may be eligible for a discount, as well as homes with smart home systems that allow for remote monitoring and control. You can also reduce damage from plumbing leaks and get a discount with Moen's Flo Smart Water Monitor and Shutoff.
It's important to note that discounts and their availability will vary based on the kind of insurance policy you hold and the state you're in. Be sure to speak to a Farmers Insurance agent to understand the discounts available to you and how much you can potentially save.
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Coverage options and exclusions
Farmers Insurance offers a range of coverage options and policy add-ons for homeowners. The company provides customizable policies that can be tailored to meet individual needs and lifestyles.
Some of the standard coverage options include dwelling, personal property, and liability. Farmers Insurance also offers extended replacement cost coverage, which pays up to 25% above the limit stated on the policy if the cost to rebuild a home exceeds that limit. This option guarantees coverage for the full cost of repairing a home, even if it exceeds the policy limits.
Farmers Insurance also provides personal property replacement cost coverage, which fully reimburses the cost of replacing damaged or destroyed items, rather than paying out a depreciated amount. They offer scheduled personal property coverage for valuable items such as jewelry, firearms, or artwork, ensuring they are covered for a higher amount than standard policies.
Water backup or sump pump failure coverage is another option, protecting against water damage caused by sewer line or sump pump issues. Ordinance or law coverage is available to help bring a home up to current building codes when repairing or rebuilding after a covered claim.
Farmers Insurance also offers equipment breakdown coverage, which pays for the repair or replacement of HVAC systems or large appliances if they stop working due to reasons beyond typical wear and tear. The company also includes green reimbursement coverage in its base policies, which is not commonly offered by other insurers.
In terms of exclusions, Farmers Insurance, like many other insurers, does not cover flood damage. Earthquake damage is also generally excluded from standard policies, although it can sometimes be added as an optional coverage. Common exclusions across most insurance policies include wear and tear, neglect, pest infestations, mold, intentional acts, war, and governmental action.
Farmers Insurance offers a range of discounts to help offset the cost of coverage, including discounts for non-smokers, those with certain professions or military associations, and those who pay their premiums in full or on time.
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Customer experience and claims process
Farmers Insurance offers customizable policies that meet its customers' ever-changing needs. It is a fairly reliable insurer for your home and property. However, its customer experience and claims process have received mixed reviews.
Some customers have reported issues with Farmers Insurance's claims process, including delays in receiving payouts and unexpected increases in premiums. One customer shared that it had been four months since they filed their claim, and they had not received any indication if they would receive a payout. In addition, their insurance rates had increased significantly during the claims process. Another customer reported that their premium more than doubled after their city was affected by a major fire, and the company dropped their policy.
On the other hand, Farmers Insurance offers a range of discounts and optional coverages that can enhance the customer experience. These include discounts for nonsmokers, members of certain professions, and those with protective devices such as fire alarms and security systems. The company also provides a mobile app that allows customers to file claims and access policy information conveniently.
Farmers Insurance has received ratings for its overall performance, with a score of 4.5 out of 5 stars. However, in the 2025 J.D. Power U.S. Property Claims Satisfaction Study, the company scored below the industry average, indicating room for improvement in claims satisfaction.
Overall, while Farmers Insurance offers solid coverage and customization options, customers should be aware of potential challenges in the claims process and carefully review the terms and conditions of their policies to avoid unexpected premium increases.
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Availability and accessibility
Farmers homeowners insurance is available in 42 states, including California. However, it is not offered in Alaska, Delaware, Florida, Hawaii, Maine, New Hampshire, Rhode Island, Vermont, Washington, D.C., West Virginia, and South Carolina.
Farmers homeowners insurance offers a range of standard and optional coverages, including personal property replacement cost coverage, extended or guaranteed replacement cost coverage, water backup or sump pump failure coverage, and scheduled personal property coverage. The company also provides several endorsement options to tailor policies to individual needs, such as extended replacement cost coverage and emergency mortgage assistance.
Farmers have been recognised to offer a long list of discounts for policyholders, including discounts for nonsmokers, members of certain professions, claim-free history, bundling with auto insurance, paying on time, and paying premiums in full. Discounts are also available for specific home features, such as safety devices, smart home systems, green certifications, and UL-approved roofing materials.
The average annual rate for Farmers home insurance is $2,600, which is higher than the national average of $2,110 for the same level of coverage. Individual rates can vary depending on location, age and size of the property, proximity to emergency services, claims history, credit score, coverage limits, and deductibles.
Farmers Insurance has 1,876 locations, and customers can also access their services through the Farmers mobile app. The company has received mixed reviews, with some policyholders reporting issues with sudden increases in premiums, unprofessional sales teams, and unsatisfactory claims handling. However, it has also been recognised for its extensive coverage options and customisable policies.
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Frequently asked questions
Yes, Farmers Homeowners Insurance is a legitimate company offering insurance in 42 states across the US.
Farmers Home Insurance has received mixed reviews. While it offers solid homeowners insurance coverage with customizable policies, it has received below-average scores in national consumer surveys. It is ranked as the 8th best homeowners insurance company by U.S. News and has a score of 4.0 out of 5 for customer loyalty. However, it has been criticised for its poor customer service and claims processes, with some customers reporting issues with unexpected premium increases and unprofessional behaviour from sales teams.
The average annual rate for Farmers Home Insurance is $2,600, according to a NerdWallet analysis. This is higher than the national average homeowners insurance cost of $2,110. Individual rates will vary depending on factors such as location, coverage add-ons, discounts, claims history, and more.
