
Friday Health Plans, a Denver-based health insurance company, is not Medicaid. It is a life, accident, and health insurer domiciled in Texas and licensed only in Texas. The company was started in 2015 by Chief Executive Officer, Sale, Gentile, and President, David Pinkert. Friday Health Plans offers affordable, comprehensive health plans with benefits such as unlimited primary care visits, mental health counseling sessions, and annual vision check-ups. However, due to financial instability and concerns about healthcare providers refusing to treat Friday enrollees, Friday Health Plans is facing liquidation in several states, including Texas, Colorado, Georgia, Oklahoma, and North Carolina. As a result, thousands of enrollees need to select new plans to avoid becoming uninsured.
| Characteristics | Values |
|---|---|
| Company Status | Friday Health Plans is insolvent and has been placed into liquidation. |
| Location | Friday Health Plans is licensed in Texas and offers coverage in five states: Georgia, Oklahoma, North Carolina, Nevada, and Colorado. |
| Customer Service | Friday Health Plans emphasizes operational efficiency and top-notch customer service, using smart technology to simplify the insurance process. |
| Plan Features | Friday Health Plans offers affordable, comprehensive health plans with benefits such as unlimited primary care visits, mental health counseling, annual vision checks, and generic drugs at no cost. |
| Special Enrollment Period | A special enrollment period is available for customers to select new coverage and avoid becoming uninsured. The period varies by state but generally ends in October 2023. |
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What You'll Learn
- Friday Health Plans' insolvency and its impact on policyholders in five states
- The company's liquidation and the subsequent special enrollment period
- Friday Health Plans' expansion plans and funding deals
- The company's affordable health plans and benefits
- The Colorado Division of Insurance's decision to end Friday Health Plans

Friday Health Plans' insolvency and its impact on policyholders in five states
Friday Health Plans, which offers coverage in five states, is facing insolvency and is in the process of winding down its business operations. This situation has impacted thousands of enrollees across these states, who are now faced with the task of selecting new health insurance plans to avoid becoming uninsured. The company's financial instability and inability to secure additional capital have resulted in regulatory interventions in these five states: Georgia, Oklahoma, North Carolina, Nevada, and Colorado.
In Georgia, Friday Health Plans was placed into receivership, and its health policies terminated on July 31, 2023. The state's Office of the Commissioner of Insurance and Safety Fire determined that the company's continued operation would put policyholders at risk, potentially resulting in a loss of coverage for about 35,000 to 40,000 Georgians.
Oklahoma, North Carolina, and Nevada have also placed Friday Health Plans into receivership, with coverage ending on August 31, 2023. Enrollees in these states must continue paying premiums to maintain coverage until the plans terminate. To avoid a gap in coverage, selecting a new plan by the end of July or August, depending on the state, is crucial.
Colorado, facing similar challenges, has taken a slightly different approach. While Friday Health Plans policies in the state will terminate on August 31, 2023, the Division of Insurance (DOI) has requested that other insurance companies honor the deductibles and out-of-pocket maximums accumulated by Friday Health members. As a result, Kaiser and Denver Health have agreed to honor these costs, providing some relief to those transitioning to new plans.
The impact of Friday Health Plans' insolvency on policyholders in these five states is significant. In four of the states, deductible and other out-of-pocket spending may not transfer to new policies that take effect mid-year, resulting in financial losses for those affected. Additionally, the process of selecting new plans and ensuring uninterrupted coverage can be complex and time-consuming. Special enrollment periods have been announced in various states, with enrollees encouraged to act promptly to avoid gaps in their health insurance coverage.
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The company's liquidation and the subsequent special enrollment period
Friday Health Plans, a life, accident, and health insurer, was placed in receivership and ordered into liquidation in March 2023. The company's insolvency led to the termination of its health plans and policies, impacting customers in multiple states, including Colorado, Georgia, Nevada, Oklahoma, and North Carolina.
The liquidation process is supervised by a state court, which appoints a liquidator to facilitate the orderly winding up of the company's affairs. The liquidator's role is to manage the company's assets and ensure a fair outcome for all stakeholders. In the case of Friday Health Plans, the Travis County District Court in Texas appointed the Texas Commissioner of Insurance as the liquidator, with Cantilo & Bennett, L.L.P. serving as the Special Deputy Receiver (SDR) for day-to-day administration.
As a result of the liquidation, Friday Health Plans' policies were terminated, and coverage ended on August 31, 2023. This termination triggered a Special Enrollment Period (SEP) in the affected states, allowing former Friday Health Plans customers to enroll in new health insurance plans without waiting for the standard open enrollment period. The SEP provides an opportunity for individuals to maintain continuous health insurance coverage despite the unexpected termination of their previous plans.
The duration of the SEP varies slightly by state. In Colorado, the SEP began on July 17, 2023, and continued through October 31, 2023. Individuals who enrolled by August 31, 2023, had their new health insurance coverage start on September 1, 2023. Similarly, in Nevada, the SEP also ran from July 25 to October 31, 2023, with enrollees needing to select a new plan by August 31 to avoid a gap in coverage. In Georgia, the SEP lasted from June 1 to September 29, 2023, with a similar deadline to select a new plan by July 31 to ensure continuous coverage.
During the SEP, individuals could choose a new health plan from the available options in their state. The process for enrolling in a new plan may differ, and individuals are advised to refer to their state's official guidance and resources. It is important to note that the SEP is a temporary period, and individuals who do not enroll in a new plan by the deadline will need to wait until the next open enrollment period to obtain new health insurance coverage.
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Friday Health Plans' expansion plans and funding deals
Friday Health Plans is a health insurance holding company headquartered in Denver, Colorado. The company offers individual and small group health insurance plans in 36 Colorado counties, including many rural areas with few alternative health plan options. Friday Health Plans is purpose-built for people and small businesses that buy their health insurance. The company focuses on simplicity, operational efficiency, top-notch customer service, and smart technology to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt.
Expansion Plans
Friday Health Plans has plans to expand to four new states in the next three to five years. The company aims to simplify the health insurance process for individuals and families. This expansion is funded by a $50 million deal with Leadenhall Capital Partners, Peloton Equity, and the Colorado Impact Fund. Friday Health Plans also received an investment of $160 million in 2021, with $100 million in equity investment led by Vestar Capital Partners and an additional $60 million in debt financing from Leadenhall Capital Partners. The company intends to use these funds to expand into new markets, leveraging technology-driven individual and small-group health insurance.
Funding Deals
Friday Health Plans has received investments from the Colorado Impact Fund, a Denver-based venture capital firm investing in high-growth Colorado companies with a commitment to bettering their communities. The Colorado Impact Fund shares Friday Health Plans' vision of growing jobs in rural Colorado and providing more affordable health insurance. In addition to the Colorado Impact Fund, Friday Health Plans has also secured funding from Vestar Capital Partners and Leadenhall Capital Partners, leveraging this support to expand its operations and membership base.
Financial Stability
Friday Health Plans' financial stability has been a concern for regulators in Colorado, with the Colorado Division of Insurance (DOI) taking control of the company and placing it into rehabilitation in 2023 due to financial instability. This action was taken to protect consumers and ensure the smooth operation of open enrollment for 2024. Despite these concerns, Friday Health Plans received an upgraded Financial Stability Rating from AM Best in June 2021, indicating an expectation of improved balance sheet strength. The company is also pursuing expansion strategies, including a deal with AXA, to boost its capital efficiency and benefit from AXA's expertise in the health insurance market.
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The company's affordable health plans and benefits
Friday Health Plans, a Denver-based company, is a health insurance provider for people who don't have an employer-sponsored plan. The company, founded in 2010 (or 2015, according to another source), offers affordable, comprehensive health plans with benefits that help members stay healthy. Friday Health Plans has signed a deal to raise $100 million in equity funds to expand into new markets and focus on technology-driven individual health insurance.
The company's health plans are designed to be affordable and come with many free benefits, including unlimited primary care visits, mental health counselling sessions, and annual vision checks. They also offer thousands of preferred generic drugs at no cost to consumers. Friday Health Plans' coverage includes zero-premium health plans, and members can combine the American Rescue Plan Act's expanded subsidies to lower the cost of care.
The company offers a range of plans, including the Gold Copay, Silver Copay, and Bronze Plus Copay plans. The Gold Copay plan, also known as the "my doc is my BFF" plan, is known for its lower deductible and higher price. It offers benefits such as $0 mental health visits, $0 primary care visits, $0 annual wellness visits, and $75 urgent care visits. The Silver Copay and Bronze Plus Copay plans also offer unlimited $0 primary care visits and $0 mental health counselling, with some variations in the amount of preferred generic drugs covered and urgent care visit costs.
Despite its initial expansion plans, Friday Health Plans has faced financial instability and insolvency issues. As a result, the company has been placed into receivership and liquidation in multiple states, including Texas, Georgia, Oklahoma, North Carolina, Nevada, and Colorado. Policyholders have been advised to select new coverage to avoid becoming uninsured and experiencing gaps in their health insurance.
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The Colorado Division of Insurance's decision to end Friday Health Plans
The Colorado Division of Insurance (DOI) announced on July 17, 2023, that it was ending health plans from Friday Health of Colorado as of August 31, 2023. This decision was made due to the financial instability of Friday Health Plans, with concerns that the company would not make it through the end of the year. There were also worries about healthcare providers refusing to treat Friday enrollees.
The termination of the health plans triggered a Special Enrollment Period (SEP) for current Friday members, allowing them to enroll in new coverage for the remainder of 2023. Members who wanted coverage starting on September 1 were required to enroll in a new plan by August 31. Those who enrolled after this date would have their coverage start on the first day of the month following their enrollment in a new plan.
To assist Friday Health members during this transition, the DOI requested that other insurance companies in Colorado honor the deductibles and out-of-pocket maximums that Friday Health members had already accumulated for 2023. Kaiser and Denver Health agreed to honor these accumulations, while Anthem, Cigna, and Rocky Mountain Health Plans did not. The DOI also worked to allow Friday members to recover any deductibles, out-of-pocket maximums, or other cost shares from the remaining Friday assets.
The DOI's decision to end Friday Health Plans was made to protect Colorado consumers and ensure a smooth open enrollment process for 2024. By taking control of Friday Health Plans on June 21 and placing them into rehabilitation, the DOI was able to analyze the company's financial projections and make informed decisions to mitigate potential negative impacts on consumers.
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Frequently asked questions
Friday Health Insurance is a life, accident, and health insurance company domiciled in Texas and licensed only in Texas. It was founded in 2010 and expanded to other states, including Colorado, Georgia, Nevada, North Carolina, and Oklahoma. Friday Health Insurance aimed to provide affordable and comprehensive health plans with benefits like unlimited primary care visits, mental health counseling, and annual vision checkups.
No, Friday Health Insurance is not Medicaid. Friday Health Insurance is a private insurance company that offers health insurance plans to individuals and families. Medicaid, on the other hand, is a government-funded health insurance program for eligible individuals with low income and resources.
Friday Health Insurance experienced financial instability, leading to concerns about its ability to continue providing coverage. As a result, the company was placed into receivership and liquidation in various states, including Texas, Colorado, Georgia, Nevada, North Carolina, and Oklahoma. Policyholders were advised to select new coverage to avoid becoming uninsured.
If you have a Friday Health Insurance policy, you should select a new insurance plan as soon as possible to avoid a gap in coverage. A special enrollment period was offered in most states to facilitate the transition to new coverage. You may also need to report new claims to Friday Health and cash or deposit any outstanding benefits payment checks.
Yes, there are alternative insurance providers available depending on your state. For example, in North Carolina, AmeriHealth Caritas has agreed to honor the deductibles and out-of-pocket maximums accumulated by Friday Health Plan policyholders if they join during the special enrollment period. Other insurance companies in Colorado, such as Kaiser, have also agreed to honor these accumulations.










































