
National Benefit Life Insurance Company (NBIL) is a leader in the insurance industry, offering term life insurance since 1963. The company has a good reputation and is known for its student life and health insurance services. On the other hand, Noblr Insurance, a USAA company, has received mixed reviews. While it offers affordable rates for those who drive less, it has a high complaint score of 3.82 and higher rates than its competitors. It is also only available to the military community.
| Characteristics | Values |
|---|---|
| User rating | 4.0 stars |
| Customer satisfaction rating (J.D. Power) | Not rated |
| National Association of Insurance Commissioners' Consumer Complaint Index score | 3.82 |
| Number of complaints (2023) | 3 |
| Number of complaints (2022) | 1 |
| Annual premium collected (2023) | $14 million |
| States available in | 15: Arizona, Colorado, Ohio, Texas, Georgia, Illinois, Indiana, Louisiana, Maryland, Missouri, Nevada, New Mexico, Pennsylvania, Virginia, and Wisconsin |
| Discounts | New customer discount, reward credit for paying fixed rate in full |
| Premium calculation factors | Driving data (highways vs. local streets, time of day, mileage), age, location, coverage level |
| Coverage options | Liability, comprehensive, collision, uninsured motorist, personal injury protection (PIP), medical payments |
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What You'll Learn

Noblr Insurance's high complaint score
Noblr Insurance, a USAA company, offers insurance to military members, veterans, and their families. While Noblr insurance reviews are scarce, the company has a high complaint score of 3.82 on the National Association of Insurance Commissioners' Consumer Complaint Index. This score is a cause for concern and may indicate that customers have had negative experiences with the company.
Noblr is a usage-based insurance company that offers pay-as-you-drive insurance. Their rates are determined by a combination of fixed and variable factors. The fixed rate is based on standard factors such as age, location, gender, and vehicle. The variable rate, on the other hand, is influenced by driving habits and mileage, which are tracked through the Noblr app. This includes factors such as smoothness, focus, and road choice. While this personalized approach can offer savings for low-mileage drivers, it also means that drivers with incidents such as speeding tickets or accidents may experience higher rates.
One of the concerns reflected in Noblr's high complaint score may be its higher rates compared to other usage-based insurance companies. Noblr's liability insurance rates are quoted at $107 per month, while full coverage costs $221 per month. These prices are significantly higher than those of similar companies. Additionally, Noblr does not have a financial strength rating from AM Best, which may be a factor in customers' dissatisfaction.
Another factor contributing to the high complaint score could be compatibility issues with other insurance products. Some users have reported that Noblr's offerings do not work well with their existing insurance policies. This suggests that there is room for improvement in the company's insurance offerings and that customers may have experienced challenges in coordinating their insurance coverage.
It is worth noting that Noblr is a relatively new acquisition for USAA, having been purchased in 2021. As such, it is challenging to determine if the high standards and positive reputation of USAA in customer service and affordable rates have been fully implemented by Noblr. While Noblr's complaint score is high, it is important to consider the limited number of reviews and the potential for recent changes and improvements in their services.
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$29.99

The Zebra's rating of Noblr
The Zebra gives Noblr Insurance a 4.0-star rating based on price, customer service, coverage, and financial strength. However, Noblr does not have a financial strength rating from AM Best.
Noblr is a usage-based insurance company that offers pay-as-you-drive insurance through a telematics app. The app collects real-time data on users' driving behaviour, including mileage, the type of roads driven on, and the time of day, to price them accordingly. This means that drivers with clean records typically secure the cheapest rates, while drivers with incidents such as speeding tickets or at-fault accidents will experience higher rates.
Noblr's rates are based on a dynamic home and auto profile that takes into account factors such as age, location, and coverage level. The total premium is the sum of two rates (one fixed, one variable), so the bill may vary from month to month. Noblr offers all the standard auto insurance coverages, such as liability, comprehensive, collision, uninsured motorist, personal injury protection (PIP), and medical payments, as well as some common additional coverages.
While Noblr doesn't offer unique coverage options or benefits, its primary selling point is the opportunity for drivers to save money by practising good driving habits. New customers can expect a discount, and there is also a reward for paying the fixed rate in full.
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Noblr's high rates
Noblr is a USAA company that offers insurance to military members, veterans, and their families. While USAA is known for its affordable rates and high customer satisfaction, Noblr has been noted for its higher rates compared to other usage-based insurance companies. Noblr's rates are personalized and based on various factors, including driving habits, mileage, age, location, gender, and vehicle.
Noblr's monthly rates consist of a fixed rate and a variable rate. The fixed rate is determined by typical factors such as age, location, gender, and vehicle. This rate forms the bulk of the premium. The variable rate, on the other hand, is influenced by driving habits tracked through the Noblr app. Factors such as smoothness, focus, road choice, and mileage impact the variable rate, which can fluctuate from month to month.
Noblr's liability insurance is priced at $107 per month, while full coverage costs $221 per month. These rates are higher than those of competitors in the usage-based insurance market. For example, similar companies like Chubb, Root, and Hugo likely offer lower rates for comparable coverage. Additionally, Noblr does not have a financial strength rating from AM Best, which may be a consideration for potential customers.
However, Noblr does offer some discounts and rewards. New customers receive an introductory discount, and paying the fixed rate in full may result in additional credits. Low-mileage drivers may find Noblr more affordable than traditional insurance options, as the pay-as-you-drive model can lead to significant cost savings. Nonetheless, Noblr's rates are generally considered high within the industry, and drivers with incidents on their record can expect even higher premiums.
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Noblr's customer service
Noblr is a USAA company that offers insurance only to military members, veterans, and their families. Since USAA's acquisition of Noblr in 2021, it is challenging to determine whether the company's high customer service standards have been adopted by the smaller insurer. Nevertheless, Noblr's customer service, discounts, and availability are comparable to those of its competitors.
Noblr's auto insurance rates are highly personalized and based on driving habits and mileage, tracked through the Noblr app. The app measures various factors, including smoothness, focus, and road choice, to determine the variable rate. Smoothness refers to hard braking and rapid acceleration, indicating a lack of alertness on the road. The focus feature detects phone usage while driving, with texting and other distracting activities increasing the rate. Finally, taking highways over local streets can save money as most accidents tend to happen on smaller roads.
Noblr also offers a fixed monthly rate based on standard factors such as age, location, gender, and vehicle. This fixed rate forms the bulk of the premium, with the variable rate added on top, resulting in the total monthly premium amount. New customers can expect discounts, and paying the fixed rate in full may also lead to rewards. However, Noblr's rates are higher than those of other usage-based insurance companies, with liability insurance costing $107 monthly and full coverage at $221.
In summary, Noblr's customer service seems to be a work in progress, with some positive aspects comparable to competitors, but also room for improvement, especially regarding compatibility with other insurance products. Their personalized rates and discounts may appeal to certain drivers, but their higher overall rates could be a deterrent for potential customers.
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Noblr's discount opportunities
Noblr offers several opportunities for discounts through its rewards program, Noblr Rewards. This program is designed to encourage and reward safe driving habits and low mileage. By practising safe driving behaviours, such as avoiding texting and driving or driving at night, drivers can earn Noblr Rewards to reduce their rates.
Noblr's rates are personalized based on driving habits and mileage, so safe and low-mileage drivers can save money on their car insurance. The company offers a new customer discount, as well as a reward for paying the fixed portion of the premium in full. Additionally, drivers can save by choosing highways over local streets and driving during the day instead of at night, as these conditions are generally safer.
Noblr also offers a pay-as-you-drive program, where rates are based on real-time driving data collected through its mobile app. This allows drivers to pay based on their usage and can result in significant savings for those who drive infrequently or maintain good driving habits. The app tracks driving behaviours, such as braking and acceleration patterns, and provides a Noblr Driver Score that influences the rates.
It is worth noting that Noblr's rates are generally higher than those of its competitors, and the company does not offer traditional discounts. However, their rates are still worth considering for drivers with a military connection, as Noblr is a USAA company exclusively serving the military community.
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Frequently asked questions
The average rating of NBL insurance is 4.0 stars, based on price, customer service, coverage, and financial strength.
The pros of NBL insurance include the potential for drivers to save money on car insurance by practising good driving habits, a new customer discount, and a reward credit for paying the fixed rate in full.
The cons of NBL insurance include higher rates than competitors, a lack of financial strength rating from AM Best, and limited discount opportunities.
Customer feedback on NBL insurance is mixed. While some users appreciate the affordability, especially for those who drive less, others have expressed frustration with the company's service, particularly when trying to obtain evidence of insurance for state requirements.
NBL insurance may be a good choice for those who are responsible drivers looking to save money on their insurance policy. However, it is important to consider the company's high complaint score and limited reviews before making a decision.





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