Jane Dotson
Security First Insurance is a property and casualty insurance company that has been serving Florida since 2005. It is one of the largest homeowners insurance companies in the state, protecting Floridians from life's unexpected challenges, including hurricanes, fires, and theft. However, in recent years, Florida has been facing an insurance crisis, with many home insurance companies leaving the state, going out of business, or choosing not to renew policies in high-risk areas. This has left tens of thousands of homeowners searching for new insurance providers. So, is Security First Insurance leaving Florida?
| Characteristics | Values |
|---|---|
| Is Security First Insurance leaving Florida? | No |
| Number of policies in Florida | 136,000+ |
| Rate reduction | 5.2% for Signature Home Insurance (HO3) and 5.9% for Renters (HO4) |
| Impacted policyholders | 80,000-90,000 |
| Area impacted | Tampa Bay area to Daytona Beach |
| Insurance companies leaving Florida | Farmers Insurance, Progressive, AAA |
| Insurance companies still in Florida | State Farm, Travelers, First Florida, Nationwide, Security First Insurance |
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What You'll Learn
- Security First Insurance is not leaving Florida
- Security First Insurance is one of the largest insurance companies in Florida
- Security First Insurance is lowering its home insurance rates
- Security First Insurance has been named the best for hurricane protection
- Security First Insurance is licensed to operate in Florida
Security First Insurance is not leaving Florida
The company offers comprehensive home insurance designed to protect Floridians from life's unexpected challenges, including hurricanes, fires, and theft. They are committed to serving their customers year after year, storm after storm. Security First Insurance also has a dedicated claims team that is ready to help get homes back to normal after disasters.
In February 2025, amid the Florida insurance crisis, Security First Insurance formed a new partnership with Embark, helping homebuyers by making insurance quoting a part of the home-buying process. This move signalled a positive step towards recovery in the market and demonstrated Security First Insurance's continued commitment to serving Floridians.
While some insurance companies have left Florida or reduced their exposure, Security First Insurance remains a stable and trusted provider in the state. In 2024, the company even lowered its home insurance rates for the first time in nine years, with reductions in both Signature Home Insurance (HO3) and Renters (HO4) rates. This decision impacted about 80-90,000 policyholders and reflected the company's commitment to making insurance more accessible and affordable for Floridians.
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Security First Insurance is one of the largest insurance companies in Florida
The company is committed to serving its customers year after year, even amidst the challenges of the Florida insurance crisis. While several insurance companies have left the state or reduced their exposure, Security First Insurance continues to provide coverage and recently lowered its home insurance rates for the first time in nine years. This reduction in rates is a welcome change for policyholders and a sign of recovery in the Florida insurance market.
Security First Insurance's dedication to its customers is evident in its proactive approach during times of crisis. After Hurricane Matthew, the company took the initiative to call every single customer in the affected area to offer assistance, demonstrating its compassion and commitment to its policyholders. The company's customer support team is ready to help get homes back to normal, and its claims team is dedicated to providing efficient service.
As a property and casualty insurance company licensed to operate in Florida, Security First Insurance is subject to state regulations and has been engaged in legal discussions with the Florida Office of Insurance Regulation (OIR) regarding policy endorsements. Despite some disagreements, the company operates within the legal framework and seeks to provide the best possible service to its customers.
Security First Insurance's presence in Florida is a testament to its resilience and commitment to the state's residents. While the company has faced some challenges, as evidenced by mixed reviews from customers, it continues to be a leading provider of homeowners insurance in the state. With its focus on customer support and comprehensive protection, Security First Insurance remains a trusted choice for Floridians seeking peace of mind and reliable coverage.
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Security First Insurance is lowering its home insurance rates
The decision to lower rates comes as a welcome surprise to many, as Security First Insurance has been consistently increasing its rates over the last nine years. The president of Security First Insurance, Melissa DeVriese, attributed this shift to the reforms and improvements in the legal environment. Specifically, the company's Signature Home Insurance (HO3) rates will decrease by 5.2%, while their Renters (HO4) rates will see a 5.9% reduction.
This move by Security First Insurance is a positive development for Florida homeowners, especially considering the state's ongoing insurance crisis. In recent years, several insurance companies have left Florida, stopped writing policies in the state, or chosen not to renew policies in high-risk areas. This has left tens of thousands of homeowners scrambling to find new insurance providers. The situation has been further exacerbated by rising rates among the remaining insurance carriers.
However, there are signs of recovery in the market, with new insurers entering and existing ones reducing their rates. Security First Insurance's decision to lower rates is a testament to their commitment to serving Floridians and ensuring their customers' peace of mind. The company has been recognised by MarketWatch Guides Home Team as the Best Pick for Hurricane Protection in Florida for four consecutive years, from 2022 to 2025.
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Security First Insurance has been named the best for hurricane protection
Security First Insurance is not leaving Florida. In fact, it has been named the best for hurricane protection in Florida by MarketWatch Guides Home Team for 2022, 2023, 2024, and 2025. The company is committed to serving Floridians, offering comprehensive home insurance designed to protect against life's unexpected challenges, including hurricanes, fires, and theft.
Security First Insurance is one of the largest homeowners insurance companies in Florida, serving tens of thousands of Floridians. The company provides a dedicated claims team to help customers get their homes back to normal after a disaster. Their policies are tailored specifically to Florida, avoiding the inflated premiums of national carriers. Security First Insurance offers competitive rates, particularly for homes with features that mitigate wind and flood damage, such as newer roofs, hurricane shutters, and water sensors.
The company has received praise for its compassionate and proactive approach to customer service during hurricanes. After Hurricane Matthew, Security First was the only insurance company actively reaching out to every customer in the affected area to offer assistance. This level of care and attention sets Security First apart from its competitors and has earned the trust of many Floridians.
While Security First Insurance offers excellent hurricane protection, it is important to note that no single policy can cover all the damage caused by a hurricane. Homeowners seeking comprehensive protection should consider combining homeowners insurance with flood insurance, as flooding is typically excluded from standard homeowners policies. Security First's focus on Florida-specific coverage ensures that Floridians have access to the specialized protection they need, including windstorm coverage, which is crucial for hurricane-prone states.
In conclusion, Security First Insurance has earned its reputation as the best for hurricane protection in Florida. With its commitment to serving the state, competitive rates, and customer-centric approach, Security First Insurance provides Floridians with reliable protection against hurricanes and peace of mind during storm season.
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Security First Insurance is licensed to operate in Florida
The company has been committed to serving Floridians through storms and over the years, with a dedicated claims team ready to help customers get their homes back to normal. Security First Insurance was also recognized for its compassion, as evidenced by its proactive outreach to customers in the affected areas after Hurricane Matthew.
In 2024, Security First Insurance announced a reduction in its home insurance rates for the first time in nine years. The company had more than 136,000 policies in Florida and lowered rates by an average of 5.9%. This decision was made possible by reforms and improvements in the legal environment.
Security First Insurance is listed among the insurance companies still active in Florida as of 2023, even as other companies like Farmers Insurance have left the state amid the Florida insurance crisis. The crisis has been characterized by companies leaving, going out of business, or choosing not to renew policies in high-risk areas, impacting tens of thousands of homeowners. However, Security First Insurance remains a stable presence in the state, providing peace of mind to Florida homeowners facing life's unexpected challenges.
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Frequently asked questions
No, Security First Insurance is not leaving Florida. In fact, it is one of the largest homeowners insurance companies in the state.
The Florida insurance market is in crisis, with many home insurance companies leaving the state, going out of business, or choosing not to renew policies in high-risk areas. However, several companies still provide coverage in the state, and the recent Florida Chamber of Commerce Annual Insurance Summit reported signs of stabilization.
Some of the insurance companies still operating in Florida include State Farm, Travelers, First Florida, and Nationwide. Security First Insurance is also still operating in the state and has even lowered its home insurance rates for the first time in nine years.
Some of the insurance companies that have left the Florida market include Farmers Insurance, Progressive, and AAA.
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