Senior Life Insurance: Scam Or Legit?

Senior citizens are often targeted by scammers due to their age and vulnerability. Seniors and elders are prime targets for insurance scams, where scammers may set up fake insurance companies or loan money to seniors to invest in insurance using fake applications. It is important to be vigilant and aware of the different types of scams out there, such as fake insurance companies, paying agents directly, twisting, churning, and bad advice.

One company that has received scrutiny is Senior Life Insurance Company, which has an A+ rating from the Better Business Bureau but is not BBB accredited and has had a large volume of negative customer feedback and complaints.

Another company, Senior Legacy Life Insurance, is a TV ad campaign that generates insurance prospects for insurance agencies and sells people's information.

It is crucial for seniors and their loved ones to be aware of these scams and know how to protect themselves.

Senior Life Insurance Company's customer service

Senior Life Insurance Company offers final expense policies to people aged 0-85 to help their families cover end-of-life costs such as funeral services, casket, cemetery expenses, and medical bills. The company has been in business for over 50 years and has two locations in Thomasville, Georgia.

The company has a rating of 66 on Better Business Bureau (BBB) based on 51 customer reviews. While some customers have praised the company for its simple and easy process during their time of need, there are several complaints regarding issues with refunds, delayed payments, and misleading advertisements.

Senior Life Insurance Company has also received reviews from employees on Glassdoor. The overall rating is 3.8 out of 5 stars, with employees highlighting the company's good training, supportive coworkers, and work-life balance. However, some employees have mentioned issues with old leads, the requirement of financial investment in leads, and the possibility of being fired without warning.

Senior Legacy Life Insurance Program's marketing tactics

Senior Legacy Life Insurance is a direct-response TV producer that creates and manages TV commercials to sell consumer data to independent marketing organizations (IMOs) selling burial insurance products. They are not an insurance company or an insurance agency. Instead, they are a lead generation website that sells consumers' personal information to insurance agents.

• Television Commercials: Senior Legacy Life Insurance produces television commercials that target adults over 50, advertising burial insurance products with low monthly premiums and ridiculous claims such as "pennies a day" coverage. These commercials are designed to generate inbound calls from potential customers requesting more information about final expense coverage.
• Call Routing: When a consumer calls the 800 number advertised on the TV commercial, Senior Legacy Life's call routing platform forwards the call directly to an insurance agent or IMO. This ensures that the consumer is connected with a licensed agent in their state.
• Lead Generation: Senior Legacy Life Insurance collects consumers' personal information, such as phone numbers and contact details, through their website and then sells this information to insurance companies or agents. These agents then contact the consumers to try to sell them life insurance.
• Influencer Collaboration: Senior Legacy Life Insurance may collaborate with influencers in finance, lifestyle, and family content niches to create engaging content around life insurance products. This allows them to tap into the influencers' dedicated following and expand their online presence.
• Email Marketing: They may also utilize email marketing to connect with subscribers and cultivate relationships, even before consumers need their services. This could include sending personalized and thoughtful emails on special occasions, such as birthdays.
• Online Reviews and Testimonials: Senior Legacy Life Insurance may request customer testimonials after completing a transaction and prominently display positive reviews on their website to build trust and credibility.

Senior Life Insurance Company's BBB rating

Senior Life Insurance Company is not BBB accredited. BBB has issued a profile for the company, which includes customer reviews and complaints. The company has been in business for 53-54 years and has 2 locations in Thomasville, Georgia.

In the last 3 years, BBB has recorded 51 total complaints against Senior Life Insurance Company, with 26-29 of these being closed in the last 12 months. The reviews on the BBB website are mixed, with an average rating of 3/5 stars. Some customers complain about unexpected charges, difficulty getting refunds, and issues with advertising. On the other hand, some customers praise the company for its supportive staff and helpful services.

One review on the BBB website states that Senior Life Insurance Company is a "scam" and that they "never sent [a] policy and [are] difficult to get through by phone." Another review mentions that the company is "scamming and preying on seniors." However, it is important to note that these are individual experiences and may not reflect the practices of the company as a whole.

Senior Life Insurance Company's website

Welcome to Senior Life Insurance Company

Senior Life Insurance Company is dedicated to helping families across America. We provide peace of mind to those who wish to cover end-of-life costs, including funeral services, cemetery expenses, and medical bills.

Our Story

Senior Life Insurance Company was founded by our CEO & President, Ron Powell, a licensed agent with over 30 years of experience in selling final expense insurance. Ron knows the insurance business inside out, having started as an agent and worked his way up to become a millionaire by 25 and owner of his own insurance company. In 2000, Ron purchased his own insurance company, and in 2023, he founded Senior Life Insurance Company. Ron's story is a testament to the power of hard work and the potential for success in the insurance industry.

Our Values

We believe in treating others with kindness and respect and strive to operate with the highest moral standards. We know that what matters most is how you treat people, and this belief guides our business practices. Our team is made up of licensed agents who have walked in our customers' shoes, and we are proud to serve and support families across America.

Our Policies

We offer final expense policies to individuals aged 0-85, with no medical exams or bloodwork required. Our policies provide up to $50,000 in coverage, and once you've locked in your plan, your rates will never increase. We work hard to do right by our customers, and most claims are paid within 24 hours.

Testimonials

"I am very thankful for the way that everybody handled my husband’s death. It was very simple and easy, which I needed at that time. Once the process started, everybody was wonderful and kept me in touch with what was happening. I received my check in less than a week. Everyone that I have talked to at Senior Life has been a godsend."

"I was very happy with the service that Senior Life provided for me. You worked very diligently and helped me in my time of need. I will use this service again in the future."

Contact Us

If you have any questions or need assistance, please don't hesitate to call us at 229.228.6936 or fill out our online form. Our Home Office staff are here to assist you during business hours, Monday to Thursday, 8:30 AM – 6:00 PM EST, and Friday, 9:00 AM – 5:00 PM EST.

We are located at:

1 Senior Life Ln, Thomasville, GA 31792

Senior Life Insurance Company's term life insurance

Senior Life Insurance Company is not accredited by the Better Business Bureau and has a poor customer review rating on its profile. The company has received a number of complaints, including issues with customer service, unexpected charges, and misleading advertising.

Senior Life Insurance Company offers term life insurance with flexible coverage options ranging from $100,000 to $2,000,000 for 10, 20, and 30-year terms. The application process is simple, with just a few health questions to answer, and no medical exam is required in most cases. A decision on the application is usually made within minutes. The monthly cost of coverage for a 20-year, $250,000 term life policy for a healthy 30-year-old female is advertised as being as low as $15.42.

However, there are some negative reviews from customers who have had issues with unexpected charges and poor customer service. One customer reported being charged for a policy they did not recall signing up for and struggled to get a response from the company when trying to resolve the issue. Another customer reported issues with receiving a refund after cancelling their policy. There is also a complaint about the company's advertising, with a customer stating that they received an ad that was deliberately made to look like a government form, targeting senior citizens who might not be able to read the small disclaimer text.

While term life insurance can be a good option for seniors, it is important to carefully review the terms and conditions of any policy before signing up and to be cautious of misleading advertising. It may be worth considering other insurance providers that have better customer reviews and ratings.

Frequently asked questions