Alyssa Lane
Country music star Brad Paisley has been a staple of Nationwide's ad campaigns for years, starring in his first commercial for the insurance company in 2016. In his latest Nationwide commercial, Paisley references his three Grammy awards. In addition to Paisley, R&B singer Jill Scott and pop star Rachel Platten have also appeared in Nationwide commercials.
| Characteristics | Values |
|---|---|
| Name of the country singer | Brad Paisley |
| Other country singers | Jill Scott, Rachel Platten |
| Commercial co-star | Peyton Manning |
| Number of Grammy Awards won | 3 |
| First Grammy Award won in the year | 2008 |
| Grammy Award-winning category | Best Country Instrumental Performance |
| Song for which he won the first Grammy Award | Throttleneck |
| Total number of Grammy nominations | 18 |
| Years of Grammy nominations | 2001-2010 |
| TV series he acted in | King of the Hill, South Park, Two and a Half Men |
| TV shows he appeared as himself on | America's Got Talent, Hard Knocks |
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What You'll Learn
Brad Paisley's Nationwide commercials
Country music star Brad Paisley has been a staple of Nationwide insurance commercials for years. Paisley first collaborated with the insurance company in 2016, when he added heartfelt lyrics to Nationwide's signature jingle.
In his latest Nationwide commercial, Paisley stars alongside former NFL quarterback Peyton Manning. The ad, titled "Songversations," features the pair in a studio, brainstorming a jingle that communicates Nationwide's services beyond insurance. When Manning doesn't like Paisley's suggestions, the singer reminds him that he's a three-time Grammy Award winner.
Paisley's commercial with Manning debuted during a Monday Night Football broadcast on October 16, 2023. The country singer has acted sporadically over the years, appearing in TV shows such as "According to Jim," "King of the Hill," "South Park," and "Two and a Half Men." He has also appeared as himself on "America's Got Talent" and "Hard Knocks."
The Nationwide commercial is not Paisley's first foray into advertising. In 2016, he appeared in a commercial for the company's "Song for All Your Sides" campaign, which also featured pop star Rachel Platten.
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Peyton Manning's Nationwide co-star
Former NFL quarterback Peyton Manning has been the face of Nationwide Insurance for several years, starring in numerous commercials for the company. In one such commercial, Manning is joined by country singer Brad Paisley, who has been a staple of Nationwide ad campaigns since 2016. In the commercial, Paisley, who is a three-time Grammy winner, is seen brainstorming a jingle with Manning that communicates Nationwide's services beyond insurance.
Paisley has enjoyed success not only as a country music artist but also as an actor, appearing in TV shows like ABC's "According to Jim", "King of the Hill", "South Park", and "Two and a Half Men". He has also lent his musical talents to Nationwide's ad campaigns, including the well-known jingle that highlights the company's diverse offerings in insurance, banking, and retirement planning.
In addition to Brad Paisley, Manning has been joined by other co-stars in Nationwide commercials. One notable co-star is Saquon Barkley, an NFL player who is featured in a commercial that debuted during the 2025 NFL Draft. In the ad, Manning explains that just as Nationwide is more than just an insurance company, Barkley is more than just an All-Pro running back.
Another of Manning's Nationwide co-stars is Jill Scott, a renowned R&B singer and actress who is well-liked in the Black community. Scott starred in two Nationwide commercials, and her performance was well-received by many viewers, with some expressing their love for her voice and the commercials on YouTube.
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Jill Scott's popularity
Jill Scott is an American singer-songwriter, model, poet, and actress. She is one of the most renowned R&B singers and one of the most well-liked singers in the Black community. Scott began her performing career as a spoken-word artist, appearing at live poetry readings to perform her work. She was eventually discovered by Ahmir "Questlove" Thompson of the Roots.
Scott was the first artist signed to Steve McKeever's Hidden Beach Recordings label. Her debut album, "Who Is Jill Scott?: Words and Sounds Vol. 1", was released in 2000 and went platinum. She experienced chart success with the single "A Long Walk" and earned a Grammy nomination in early 2003 for Best Female Vocal Performance. Scott won her first Grammy in 2005 for Best Urban/Alternative R&B Performance for "Cross My Mind". In 2006, she was featured on hip-hop artist Lupe Fiasco's single "Daydreaming", which won a Grammy in 2008 for Best Urban/Alternative Performance.
Scott has also had a successful acting career. She made her film debut in 2007 in "Hounddog" and "Tyler Perry's Why Did I Get Married?". In 2008, she starred in the BBC/HBO series "The No. 1 Ladies' Detective Agency", based on the novels of the same name by Alexander McCall Smith. In 2014, she starred in the film "Get on Up" as Deidre "Dee Dee" Jenkins, the second wife of James Brown. Beginning in 2018, Scott appeared in The CW DC Comics superhero series "Black Lightning" as Lady Eve.
In addition to her music and acting careers, Scott has published a compilation volume of her poems, "The Moments, The Minutes, The Hours", released in April 2005. She has also signed a multi-tour deal with Live Nation to expand her concert touring. Scott's popularity has led to numerous collaborations and opportunities, including a deal with Warner Brothers that gives her direct control over her marketing and promotions and releases her music under her imprint, Blues Babe Records.
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Rachel Platten's Olympic Nationwide commercial
The Grammy Award-winning country music star Brad Paisley and Rachel Platten, a multiplatinum pop artist, teamed up with the insurance company Nationwide for its "Song for All Your Sides" campaign. The campaign debuted on television on Friday, August 5, during NBC's Summer Olympics Opening Ceremony broadcast.
The campaign features Paisley singing Nationwide's famous jingle, highlighting the company's diverse offerings, including property and casualty insurance, banking, small business protection, and retirement planning. In the commercial, Paisley sings the stories of three customers: a father and son, a young couple saving for a "big man cave," and a retired couple.
Rachel Platten, on the other hand, is known for her hit songs "Fight Song" and "Stand by You." Platten, born on May 20, 1981, in New York City, studied classical piano from the age of five and took up the guitar in high school. She has had a successful music career, with her major-label debut studio album, "Wildfire" (2016), being certified gold. Platten has also supported various charities and volunteered for Musicians on Call, an organization that recognized her contributions with the Music Heals Award.
Nationwide's "Song for All Your Sides" campaign aimed to showcase the company's evolution into a unified brand while emphasizing its commitment to helping members protect and grow their families, properties, businesses, and financial futures. The campaign was delivered through a mix of genres, with each musician bringing their unique style to the commercials.
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Brad Paisley's Grammy wins
Country singer Brad Paisley is the star of the Nationwide Insurance commercials. Paisley has been a staple of the company's ad campaigns for years, with his first commercial for the insurance company dating back to 2016. In his most recent commercial, Paisley references his three Grammy awards.
Paisley is a Grammy Award-winning country singer/songwriter and member of the Grand Ole Opry. He was born on October 28, 1972, in Glen Dale, West Virginia, and his passion for music began at age 8 when his grandfather gave him his first guitar. By the age of 12, Paisley was singing in church and at civic meetings and playing in his first band, for which he wrote his own material. His debut album, "Who Needs Pictures", was released in 1999 and went platinum.
Paisley's first Grammy nomination came in 2001 for Best New Artist, and he won his first Grammy Award in 2007 for Best Country Instrumental Performance for "Throttleneck". In 2009, he won two more Grammys: Best Male Country Vocal Performance for "Letter to Me" and Best Country Instrumental Performance for "Cluster Pluck", shared with James Burton, Vince Gill, John Jorgenson, Albert Lee, Brent Mason, and several other artists. In total, Paisley has received 18 Grammy nominations between 2001 and 2010.
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Frequently asked questions
The country singer in the Nationwide Insurance commercial is Brad Paisley.
Yes, Paisley has been a staple of Nationwide ad campaigns for years. He first appeared in a 2016 commercial where he added heartfelt lyrics to the Nationwide jingle.
Yes, Jill Scott, an R&B singer, and Rachel Platten, a pop star, have both appeared in Nationwide commercials.
