Haris Ashley
AA Insurance Services Ltd is a division of the Automobile Association (AA) International, which is the UK's leading provider of roadside assistance. The AA was founded in 1905 and has since expanded to offer a range of services, including motor and home insurance policies, car financing, personal loans, and savings accounts. The AA Insurance brokerage service was started in 1967, and the company has been providing breakdown cover and various insurance products to its members ever since. In addition to its insurance services, the AA also operates brands such as the AA Driving School, AA Cars, and the British School of Motoring (BSM). With a commitment to sustainability and a focus on creating value for its members, the AA strives to be a leader in the industry.
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What You'll Learn
- AA Insurance Services Ltd is part of the Automobile Association (AA) International
- AA provides breakdown cover, insurance and financial services products
- The AA's mission is to create confidence for drivers
- The AA was listed on the London Stock Exchange in 2014
- The AA has a history of campaigning for road safety
AA Insurance Services Ltd is part of the Automobile Association (AA) International
AA Insurance Services Ltd is indeed part of the Automobile Association (AA) International. The AA is the UK's leading provider of roadside assistance, serving 14 million members with approximately 2,800 patrols attending an average of 9,000 breakdowns daily. The AA was founded in 1905 and has since been striving to be ahead of drivers' needs.
The AA operates across two divisions: Roadside and Insurance. The Insurance division was started in 1967 and offers various insurance products, including motor and home insurance policies. The AA also provides financial services products, such as car financing, personal loans, and savings accounts, offered with support from their banking partner.
In addition to insurance and financial services, the AA has expanded its offerings over the years. In 1910, the organisation introduced AA Routes, and in 1912, it began inspecting hotels and restaurants, issuing AA Star Classifications. The AA has also campaigned for road safety initiatives, such as the compulsory wearing of seat belts and the introduction of unleaded petrol.
The AA's mission is to create confidence for drivers by anticipating their needs and offering a range of products and services to support them throughout their driving life. The AA is committed to reducing its environmental impact and supporting drivers in doing the same, with initiatives like the AA Cars platform, which enables the buying and selling of used cars and vans.
The AA has a strong presence in the UK and has also expanded internationally, with a presence in Ireland and New Zealand. The company has taken steps to strengthen its financial position and is focused on creating value for its members and customers.
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AA provides breakdown cover, insurance and financial services products
The Automobile Association (AA) International is the UK's leading provider of roadside assistance, serving 14 million members. The AA provides breakdown cover, insurance, and financial services products to its members.
The AA's roadside assistance includes services such as delivering broken-down vehicles, their drivers, passengers, luggage, and trailers to anywhere in Britain. The AA also offers a night-time breakdown and recovery service, which was launched in 1949 in London and later extended nationwide.
In terms of insurance, the AA offers motor and home insurance policies, as well as a dedicated insurance brand for price comparison websites called Beam. The AA also provides financial services products such as car financing, personal loans, and savings accounts offered in collaboration with a banking partner.
Additionally, the AA has expanded its services to include the AA Cars platform, enabling customers to buy used cars and vans with warranties. The AA also owns the British School of Motoring (BSM), a driving school previously owned by rival RAC. Furthermore, the AA has taken steps to strengthen its financial position by growing revenues, improving operational efficiency, and enhancing its balance sheet. The AA's mission is to create confidence for drivers by anticipating their needs and staying ahead of the curve.
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The AA's mission is to create confidence for drivers
The Automobile Association (AA) is an international organisation that provides roadside assistance and insurance services to millions of members. With a history dating back to 1905, the AA has established itself as a leading provider of support for drivers, constantly striving to anticipate their needs and stay ahead.
In addition to roadside assistance, the AA also offers insurance services to create confidence for drivers. The AA Insurance brokerage service was established in 1967, and the company now provides various insurance products, including motor, home, and specialist insurance brands. They also offer financial services products such as car financing, personal loans, and savings accounts.
The AA takes a proactive approach to driver safety and has campaigned for several initiatives over the years. They led protests against petrol rationing after World War II and campaigned for the compulsory wearing of seat belts and the introduction of unleaded petrol. The AA is also committed to sustainability and reducing its environmental impact, supporting drivers in making more sustainable choices.
Furthermore, the AA provides additional services to enhance the driving experience and create confidence for its members. These include the AA Driving School, AA-certified garages, Accident Assist, and the AA Cars platform, which enables customers to buy and sell used cars and offers warranties. The AA also offers financial services products and works with suppliers who provide quality products and services that create value for money and positive customer outcomes. Overall, the AA's range of services and initiatives work together to fulfil its mission of creating confidence for drivers.
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The AA was listed on the London Stock Exchange in 2014
AA Limited, trading as The AA, is a British motoring association that was founded in 1905. The AA offers vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps, and other services. In 1999, the association demutualised to become a private limited company, and in 2014, it became a public limited company (PLC) listed on the London Stock Exchange.
The AA's flotation on the London Stock Exchange in June 2014 was a significant event in the company's history. It came just weeks after its sister company, Saga, which was owned by private equity firms Permira, Charterhouse, and CVC, had also listed on the exchange. The AA's listing was facilitated through an initial public offering in which Acromas sold all its shares. This move towards public ownership allowed the AA to strengthen its financial position and pursue new growth opportunities.
At the time of its listing, the AA was already a well-established company with a long history of serving motorists in the UK. The association had been founded over a century earlier in 1905 by William John Bosworth, with the aim of helping motorists avoid police speed traps following the introduction of new penalties for speeding and reckless driving in the Motor Car Act of 1903. Over the years, the AA expanded its services, introducing a night-time breakdown and recovery service in 1949 and an insurance brokerage service in 1967.
The AA's listing on the London Stock Exchange in 2014 was part of a broader trend of the exchange's development and expansion. The London Stock Exchange itself has a long history, dating back more than 300 years to the 17th century when stock and commodity prices were first listed at Jonathan's Coffee House. In 1801, the first regulated exchange was established in London, marking the birth of the modern Stock Exchange. The exchange continued to evolve, with key milestones including the deregulation of the UK market in 1986, the creation of the FTSE Group in 1995, and the merger with the Milan Stock Exchange (Borsa Italiana) in 2007 to form the London Stock Exchange Group (LSEG).
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The AA has a history of campaigning for road safety
AA Insurance Services Ltd is part of the Automobile Association (AA) International, which has been striving to create confidence for drivers since 1905. The AA is the UK's leading provider of roadside assistance, serving 14 million members. The company offers services such as motor and home insurance policies, driving schools, and garages.
In 2016, the AA Trust began a year-long campaign to address driver distraction, particularly the use of mobile phones while driving. The campaign included the film 'Cadence', produced by a young filmmaker concerned about her peers' unsafe driving habits. The second phase of the campaign coincided with increased penalties for hand-held mobile phone offences in March 2017.
The AA Charitable Trust has also worked to raise awareness of the risks faced by young drivers on rural roads. By analysing crash data, the Trust identified 'hotspots' and informed young drivers, driving instructors, and parents about the dangers and how to mitigate them. This campaign was supported by the Road Safety Trust and focused on roads like the A595 in Cumbria, where an 18-year-old tragically lost her life in a car crash.
Through these initiatives, the AA has demonstrated its commitment to improving road safety and creating a safer environment for all road users.
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Frequently asked questions
AA Insurance Services Ltd is a division of the Automobile Association (AA) International, which provides insurance services to its members. The AA is the UK's leading provider of roadside assistance, serving 14 million members.
AA Insurance Services Ltd offers various insurance products, including breakdown cover, motor and home insurance, and financial services products. They also have a specialist insurance brand, Beam, for price comparison websites.
The AA Insurance brokerage service was started in 1967.
