Jeffrey Wade
Acuity Insurance is a well-established insurance carrier that has been in business since 1925. The company offers a range of insurance products, including property and casualty insurance, vehicle insurance, and small business insurance. Acuity is known for its strong customer service and financial stability, with an A+ rating from AM Best. The company operates in 30+ states and has a network of over 30,000 independent agents. Acuity's insurance products are designed to protect individuals, families, workers, and businesses, with a focus on providing personalized service and an easy claims process.
| Characteristics | Values |
|---|---|
| Year of Founding | 1925 |
| Number of States Operated In | 32 |
| Revenue | Over $2 billion |
| Assets | Over $5.5 billion |
| Number of Employees | Nearly 2,000 |
| A.M. Best Rating | A+ (Superior) |
| Standard and Poor's Rating | A+ |
| Forbes America's Best Midsize Employers List Ranking | #26 out of 500 |
| Type of Insurance | Property and Casualty |
| Industries Covered | 30+ |
| Number of Agencies | Over 1,000 |
| Amount of Insurance in Force | Over $4 billion |
| Customer Satisfaction | 96% |
| Location | Sheboygan, WI |
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What You'll Learn
Acuity Insurance's history and strong financial stability
Acuity Insurance, previously known as the Mutual Auto Insurance Company of the Town of Herman, was founded in 1925 by a group of farmers and small-town businessmen from Sheboygan County, Wisconsin. The company's first president and CEO, William J. Prietzel, served from 1926 to 1959. In 1957, the company changed its name to Heritage Mutual Insurance Company, and in 1999, Ben Salzmann became the new president and CEO. During his tenure, the company changed its name to Acuity Insurance in 2001.
Acuity Insurance has a strong financial track record, with consistent growth and stability. In 2024, the company reported nearly 21% company-wide growth, with GAAP assets reaching a record high of $7.6 billion. They manage over $5.5 billion in assets, generate over $2 billion in revenue, and employ nearly 2,000 people across 32 states. Acuity Insurance has received multiple accolades for its financial strength and stability, including A+ ratings from A.M. Best and Standard & Poor's, making it the only commercial regional insurer to achieve this distinction.
Acuity Insurance has consistently demonstrated its ability to adapt and thrive in a dynamic market. During the COVID-19 pandemic in 2020, the company maintained operations through remote work and flexible hours for employees. Their handling of the crisis received praise, and Ben Salzmann was recognised as the 8th Best CEO in the United States during that time.
The company has a long history of insurance expertise, with a network of over 30,000 independent agents providing unbiased advice and guidance to policyholders. Acuity Insurance's financial strength ensures that policyholders receive the necessary claims support when needed. Their commitment to financial stability and their policyholders' long-term security is a cornerstone of their business.
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Vehicle insurance and other insurance products
Acuity Insurance is a well-established insurance carrier that has been in business since 1925, with roots in the Mutual Auto Insurance Company of the Town of Herman, founded in 1925 by a group of farmers and small-town businessmen. The company changed its name to Acuity Insurance in 2001 and has since grown to become one of the leading insurance providers in the country.
Acuity Insurance offers a wide range of insurance products, including vehicle insurance and other types of coverage. The company provides coverage to individuals and businesses, with a focus on personalized service and financial security. Acuity is licensed to write property and casualty insurance policies across 31 to 37 states, insuring over 125,000 businesses and nearly half a million homes and vehicles.
Vehicle Insurance
Acuity Insurance offers several types of vehicle insurance, including car insurance and boat insurance. The company provides standard coverages that are typically offered by auto insurers, as well as a range of add-on options. Acuity's personal auto enhancement endorsement bundles several extra coverages, including replacement of lost or damaged keys, personal property replacement in the event of an accident, travel and veterinary expense coverage, airbag replacement, and accidental death and total disability coverage (in select states). Acuity also offers unique add-ons, such as increased medical payments if the injured individual was wearing a seatbelt.
Acuity Insurance is known for its competitive discount programs for car insurance. They offer a responsible and safe driver discount for customers with a clean driving history, as well as a multi-policy discount of up to 20% for customers who bundle their car insurance with another product, such as homeowners or boat insurance. This bundling option allows customers to have one high coverage limit and one deductible, reducing their out-of-pocket expenses.
Other Insurance Products
In addition to vehicle insurance, Acuity Insurance provides a range of other insurance products to meet the diverse needs of individuals and businesses. These include:
- Property and casualty insurance: Acuity offers property insurance for homeowners and renters, as well as casualty insurance to protect against financial loss due to injury or damage.
- Small business insurance: Acuity is a trusted partner for small business insurance, offering quotes through Insureon. They provide coverage for various industries in 30+ states, including general liability insurance, commercial property insurance, and workers' compensation insurance.
- Life insurance: While not explicitly mentioned, Acuity's reference to protecting individuals and families suggests that they may offer life insurance products.
Acuity Insurance stands out for its strong customer service, financial stability, and commitment to its customers and communities. They have a dedicated claims team that provides a single point of contact for customers, making the claims process easy and stress-free. Acuity has also received high ratings from AM Best and Standard and Poor's, indicating their superior financial strength and ability to meet their obligations.
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Customer service, claims, and ratings
Acuity Insurance offers a wide range of insurance products to both individuals and businesses, including vehicle, home, business, health, and life insurance. The company also provides more specialized types of insurance, such as boat insurance and renters insurance.
Customer Service
Acuity Insurance provides highly accessible customer service through various channels, including phone, online, and mobile app. The company has a network of over 1,000 independent agents who offer unbiased advice and guidance to help customers find the right insurance coverage for their specific needs. Acuity Insurance emphasizes personalized service and leverages its deep expertise and experience in the industry to provide a seamless experience for policyholders.
Claims
The claims process at Acuity Insurance is designed to be simple and stress-free. Customers can file a claim online, through the mobile app, or by calling their dedicated claims team, which is available 24/7. Acuity assigns a single claims professional to guide and support each policyholder through the entire claims process. The company also offers 24/7 emergency roadside assistance as an add-on to any policy that includes a vehicle.
Ratings
Acuity Insurance has received excellent ratings and reviews from customers and industry organizations. The company's official website displays a 95% customer claims satisfaction rate, while some sources cite a 96% or even 97% positive claims experience. Trusted Choice, an independent review site, rates Acuity Insurance 5 out of 5 stars, highlighting the company's well-established history, financial stability, and ongoing excellence in customer satisfaction across various types of insurance. Acuity Insurance is also the only commercial regional insurer to be rated A+ by both AM Best and Standard & Poor's, further solidifying its reputation for quality and financial stability.
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Discount programs and add-on coverages
Acuity Insurance is a mutual insurance company that provides property and casualty insurance across 32 states. The company has a strong customer service reputation and offers a range of add-on coverages and discount programs.
Discount Programs
Acuity Insurance offers a multi-policy discount of up to 20% for policyholders who bundle their car insurance with another product, such as homeowners or boat insurance. This bundle option provides customers with a single deductible and high coverage limit, reducing out-of-pocket expenses. Additionally, replacement cost coverage for the home and personal property is included in the bundle.
For auto insurance, Acuity offers various discounts. Taking a driver safety course, maintaining an accident-free and claim-free record, and paying the policy premium in full upfront can lead to significant savings. Vehicles equipped with advanced safety features, such as automatic braking, rear cameras, and forward-collision warning systems, may also qualify for discounts.
For yacht insurance, a 5% discount is applicable if the principal operator has completed a course through the U.S. Power Squadron or the U.S. Coast Guard Auxiliary.
Add-on Coverages
Acuity provides a range of add-on coverages for auto insurance. Their personal auto enhancement endorsement bundles several extra coverages, including replacement of lost or damaged keys, personal property damage in an accident, travel expenses due to an accident, veterinary expenses for injured pets, airbag replacement, and accidental death and total disability coverage (in select states).
A unique add-on incentive increases medical payments coverage limits if the injured individual was wearing a seatbelt during the accident.
Acuity also offers roadside assistance as an optional add-on coverage. This includes services such as towing, tire changes, jump starts, fuel and fluid delivery, locksmith services, and winching.
For businesses, Acuity offers optional coverages that can be tailored to their unique needs. One example is coverage for lost income due to vehicle involvement in an accident.
Acuity Insurance stands out for its focus on customer service and its ability to provide personalized coverage options to meet the diverse needs of its policyholders.
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Business insurance and industries covered
Acuity Insurance is a mutual insurance company that provides business insurance to a wide range of industries. The company has over 100 years of insurance experience and deep expertise in the industries it serves. Acuity partners with a network of over 30,000 independent agents to provide expert advice and guidance to its customers. The company offers a range of business insurance options, including general liability coverage, commercial auto insurance, and workers' compensation insurance.
Acuity's general liability coverage protects businesses from legal action and associated defence costs. For example, if a customer slips on a wet floor or falls on incorrectly installed stairs, Acuity's liability coverage would provide protection. This type of coverage is essential for businesses that want to mitigate the risk of legal claims and ensure financial protection.
Their commercial auto insurance is designed for businesses that rely on vehicles to operate. This coverage protects businesses in the event of an employee being involved in an auto accident. Acuity's workers' compensation insurance, on the other hand, takes care of employees who get injured on the job. The company provides the necessary help and support to get them back to work quickly and efficiently.
Acuity also offers property insurance, which includes building and contents coverage, loss of income protection, and full replacement coverage. Their Bis-Pak® program is specifically designed for smaller businesses, offering a simple policy that covers buildings, contents, and liability, with business income included. This comprehensive approach ensures that small businesses have the necessary coverage to protect their assets and mitigate financial losses.
In addition to these standard coverages, Acuity provides specialized insurance for specific industries. One such industry is trucking, where Acuity recognizes the unique challenges faced by drivers, including mental health issues such as loneliness, depression, and anxiety. By addressing these hidden struggles, Acuity offers support and resources to the trucking community, ensuring that drivers have the assistance they need while on the road.
Acuity Insurance has a strong reputation for customer service and is licensed to write property and casualty insurance policies in 37 states. The company has received numerous accolades, including being named to Forbes's Best Midsize Employers list and receiving an A+ Financial Strength Rating from A.M. Best. With their focus on providing personalized service and a seamless experience, Acuity Insurance is a trusted choice for businesses seeking comprehensive and specialized insurance coverage.
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Frequently asked questions
Acuity Insurance is a mutual insurance company that offers coverage to individuals and businesses, including several types of vehicle insurance.
Acuity offers a range of insurance products, including property and casualty insurance, small business insurance, and auto insurance. They also provide add-on coverages such as replacement of lost or stolen items and travel expense coverage.
Acuity Insurance has a strong reputation for its customer service and financial stability. It has been rated A+ by A.M. Best and Standard & Poor's, indicating superior financial strength and stability. Acuity also has a low NAIC Complaint Index of 0.66, suggesting fewer complaints than expected for its size.
Acuity Insurance is licensed to operate in 31 to 37 states across the US, with over 1,000 independent agencies. The company offers 24/7 claims reporting and has a toll-free phone line, live chat services, and an online/mobile app for customers to submit claims and inquiries.
