
Golden Rule Insurance Company is a health insurance company based in Indianapolis, offering coverage in over 40 US states and the District of Columbia. The company was acquired by UnitedHealth Group, a major healthcare insurance company, in 2003, and operates under the UnitedHealthOne brand. Golden Rule Insurance underwrites many UnitedHealthcare-branded insurance plans, including short-term health insurance plans, and has received high ratings for its financial stability. The company offers a range of plans with varying coverage for therapy and mental health services, and some plans provide access to online appointments with doctors and therapists through the HealthiestYou app by Teladoc Health.
| Characteristics | Values |
|---|---|
| Type of Insurance | Health, Auto, Home, Life, Business, Personal Umbrella |
| Company | Golden Rule Insurance Company |
| Parent Company | UnitedHealthcare |
| Area of Operation | 40 U.S. States and the District of Columbia |
| Therapist Coverage | Yes, but varies by plan and state |
| Therapist Referral | Required for some plans |
| Coinsurance | 20% for in-network therapists |
| Diagnosis Requirement | Yes, for reimbursement |
| App-based Appointments | HealthiestYou by Teladoc Health |
| A.M. Best Rating | A+ (Superior) |
Explore related products
What You'll Learn

Golden Rule Insurance Company provides health insurance
Golden Rule Insurance Company is a health insurance provider based in Indianapolis, with operations in 40 US states and the District of Columbia. The company was acquired by UnitedHealth Group, a major US healthcare insurance company, in 2003. Golden Rule Insurance Company has been in the insurance business since 1940 and was previously known as UnitedHealthOne.
Golden Rule offers a range of individual and family insurance products, including short-term health insurance plans, underwritten by the company and marketed through UnitedHealthcare. These plans have been recognised for their superior coverage and benefits, receiving an "A+" rating from A.M. Best in 2024. The short-term health insurance plans are designed to provide maximum coverage for a limited period while individuals or families consider their next steps.
Golden Rule Insurance Company's health insurance plans vary depending on the state and plan type. Some plans cover therapy with qualified mental health professionals, while others require a referral from a primary doctor. The company also offers telehealth memberships, providing virtual access to doctors, mental health professionals, and dermatologists. These memberships are particularly useful for minor health issues and can be accessed via phone or video calls.
Golden Rule Insurance Company's plans are designed to meet the diverse needs of individuals and families. The company's expertise in personal insurance, combined with UnitedHealthcare's focus on expanding healthcare access, ensures that their insurance products are tailored to meet the evolving healthcare landscape. Golden Rule's involvement in establishing health savings accounts (HSA) and related tax incentives has also contributed to their comprehensive insurance offerings.
Citizens Bank and Insurance: What's the Deal?
You may want to see also
Explore related products
$8.99 $27.99

It offers individual and family insurance products
Golden Rule Insurance Company, acquired by UnitedHealthcare in 2003, offers individual and family insurance products. The company has served the insurance needs of families and individuals for decades, providing health insurance in over 40 states across the US.
Golden Rule underwrites many individual insurance products, including short-term health insurance plans. These plans are medically underwritten and do not cover pre-existing conditions. They are also not required to comply with federal market requirements for health insurance, such as the Affordable Care Act. Golden Rule's short-term health insurance plans were rated the best for maximum coverage in 2024 by USA Today Blueprint.
The company also offers UnitedHealthcare branded insurance products, including HealthMarkets Insurance Agency and The Chesapeake Life Insurance Company. These acquisitions have allowed UnitedHealthcare to expand its reach and provide greater access to healthcare options for individuals and families.
Golden Rule Insurance Company plans vary, with some covering therapy with a qualified mental health professional. These plans may require a referral from a primary doctor before starting therapy. Additionally, some plans offer members access to HealthiestYou by Teladoc Health, an app that provides online appointments with doctors and other telehealth services.
Golden Rule Insurance Company has been serving the insurance needs of individuals and families for decades, combining small-town, family-friendly service with the benefits of a large network.
Bank Accounts in Canada: Are They Insured?
You may want to see also
Explore related products

It has been acquired by UnitedHealthcare
Golden Rule Insurance Company is a health insurance company that has been serving individuals and families for decades. In 2003, it was acquired by UnitedHealthcare, a family of companies that has been serving the health insurance needs of individuals and families since 1946. UnitedHealthcare is committed to providing support to its customers, from choosing a plan to filing claims and collecting benefits.
The acquisition of Golden Rule Insurance Company by UnitedHealthcare has resulted in a combination of small-town, family-friendly service with the benefits of a large network, providing customers with reliable health insurance. Golden Rule Insurance Company underwrites many of the individual insurance products offered by UnitedHealthcare, including short-term health insurance plans. These plans offer quick and temporary coverage, lasting anywhere from one to twelve months, and help bridge gaps in coverage.
Golden Rule Insurance Company has received an "A+" (Superior) rating from A.M. Best, a worldwide independent organization that reviews insurance companies and publishes opinions about them. This rating indicates the financial strength and stability of UnitedHealthcare products. The expertise and experience brought by Golden Rule Insurance Company have become an important component of UnitedHealthcare's branded insurance products.
UnitedHealthcare continues to evolve its products and benefits to meet the changing needs of its customers and the healthcare landscape. The acquisition of Golden Rule Insurance Company has contributed to UnitedHealthcare's ability to provide a wide range of health insurance options, including short-term, vision, dental, and more. UnitedHealthcare also offers flexible plans to protect the health and well-being of its customers.
Citizens Bank CD Account Insurance: Is Your Money Safe?
You may want to see also
Explore related products

It offers therapy coverage with a qualified mental health professional
Golden Rule Insurance Company, acquired by UnitedHealthcare in 2003, offers a range of insurance products, including health insurance plans. These plans vary in their coverage, and some include therapy coverage with a qualified mental health professional.
Therapy coverage is an important aspect of comprehensive healthcare, and Golden Rule recognizes the significance of mental health in overall well-being. Their plans that offer therapy coverage provide access to qualified mental health professionals, ensuring that individuals can seek the support they need for various mental health conditions.
It's important to note that not all Golden Rule Insurance plans cover therapy. The availability of therapy coverage depends on the specific state and plan type. For example, plans like HSA 70, HSA 100, Plan 100, Plan 80, Saver 80, and Saver 70 each have different provisions for therapy and mental health services. To understand their coverage, members should refer to their Summary of Benefits document, which details the range of services offered, including mental health, behavioral health, or substance abuse services.
Some Golden Rule plans also offer access to HealthiestYou by Teladoc Health, an app that facilitates online appointments with doctors and other telehealth services. While not all therapists may be available on the app, it can still be a valuable tool for addressing other telehealth needs. Additionally, certain plans require a referral from the primary doctor or a specific type of plan, such as an HMO plan, to access therapy benefits.
Golden Rule Insurance plans that cover therapy typically work with in-network and out-of-network therapists. For in-network therapists, members may be responsible for a percentage of the session fee, known as coinsurance. In the case of out-of-network therapists, members might need to pay their deductible before accessing the benefits, which may also include coinsurance. It's important to carefully review the specific terms and conditions of the chosen plan to understand the financial responsibilities associated with therapy coverage.
Personalized Coverage: Private Insurance Benefits and Peace of Mind
You may want to see also
Explore related products

It has been rated A+ (Superior) by A.M. Best
Golden Rule Insurance Company, a subsidiary of UnitedHealthcare, has been rated A+ (Superior) by A.M. Best. This rating is a strong indicator of the company's financial strength and stability. A.M. Best is an independent, worldwide organisation that reviews insurance companies and other businesses and publishes opinions about them. The rating system ranges from A++ (Superior) to D (in default), with A+ indicating a superior financial rating.
The A+ rating suggests that Golden Rule Insurance Company has a superior ability to meet its financial obligations, such as paying out claims. The rating also takes into account qualitative and quantitative assessments of the company's balance sheet, operating performance, and business profile.
Golden Rule Insurance Company has been in the insurance business for decades, serving the insurance needs of families and individuals. The company underwrites many of the individual insurance products offered by UnitedHealthcare, including short-term health insurance plans. These short-term health insurance plans were picked as the best for maximum coverage for 2024 by USA Today Blueprint.
The expertise brought in by Golden Rule has become an integral component of UnitedHealthcare's insurance products. With over 80 years of combined personal insurance experience, UnitedHealthcare and Golden Rule Insurance Company offer a range of health insurance options for individuals and families. This includes access to health care, Medicare Advantage, Part D products, supplemental insurance, and life insurance products.
Annuities: Insured Against Bank Failure?
You may want to see also
Frequently asked questions
The Golden Rule Insurance Company is a health insurance provider based in Indianapolis, acquired by UnitedHealth Group (which includes UnitedHealthcare and UnitedHealthOne) in 2003.
Golden Rule Insurance Company offers individual and family insurance products, including short-term health insurance. They also offer auto insurance, home insurance, life insurance, and business insurance.
Golden Rule Insurance Company health plans vary depending on state and plan type. Some plans cover therapy with a qualified mental health professional, while others require a referral from a primary doctor. Plans may also require you to pay a coinsurance fee for each therapy session.
Some Golden Rule plans offer members access to HealthiestYou by Teladoc Health, which allows members to book and pay for online appointments with doctors through an app.
To understand the coverage offered by your Golden Rule Insurance plan, check your Summary of Benefits document. This will outline the coverage provided for mental health, behavioural health, or substance abuse services.








































