Selling Life Insurance: A Profitable Career Choice?

can you make money selling life insurance

Life insurance is a challenging field to work in, with fierce competition and a high likelihood of rejection. However, it can also be financially rewarding, with agents earning an average annual salary of $62,000 to $76,000, and the potential to earn over $100,000 in the first year. The most common way for life insurance agents to earn an income is through commissions, which can range from 40% to 115% of the policy's first-year premiums. The type of insurance policy sold also impacts earnings, with whole life insurance policies yielding the highest commissions, often exceeding 100% of the first year's premiums. While it can be a lucrative career, the constant hustling, networking, and rejection make it a demanding and high-pressure role.

Characteristics Values
Average annual salary $62,000 to $76,000
BLS estimate of average annual salary $77,000
Commission rates 40% to 115% of the policy's first-year premiums
Commission rates for renewals 1% to 2%
Commission rates for whole life insurance More than 100% of the total premiums for the first year
Commission rates for universal life insurance 100% of the premiums paid in the first year up to the target premium
Commission rates for term life insurance 30% to 80% of the policy's annual premiums
Entry barriers Minimal
Earning potential Strong
Work-life balance Poor

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Life insurance agents can make a lot of money, with an average annual salary of $62,000 to $76,000

Life insurance agents can make a lot of money, with an average annual salary ranging from $62,000 to $76,000. This figure can vary depending on various factors, such as the agent's experience, the type of insurance policies sold, and the location.

The most common way life insurance agents earn an income is through commissions. These commissions can be quite lucrative, especially for certain types of policies. For example, agents can earn commissions of 40% to 115% of the policy's first-year premiums for whole life insurance plans. However, commission rates for term life insurance plans are significantly lower, ranging from 30% to 80%. It's important to note that commission structures may vary, and some agents may stop receiving commissions after the third year of the policy.

While the earning potential is attractive, it's important to consider the challenges of the job. Selling life insurance can be a high-pressure and competitive environment, with agents working long hours to meet targets and quotas. The income can be unpredictable, as it heavily relies on commission-based sales. Additionally, there may be difficulties in finding leads and establishing a steady client base, which can lead to frequent rejection.

Despite these challenges, a career as a life insurance agent offers certain benefits, such as minimal entry barriers, strong earning potential, and the opportunity to make a positive impact on families by providing financial security.

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Commission rates vary depending on the type of life insurance policy sold

On the other hand, term life insurance plans pay the lowest commissions, ranging from 30% to 80% of the policy's annual premiums. Whole life insurance plans offer commissions of over 100% of the total premiums for the first year, depending on the policyholder's age. Universal life insurance plans provide commissions of at least 100% of the first-year premiums up to the target premium.

The type of insurance policy sold also affects an agent's commission rate. For instance, term life insurance plans typically have lower commissions than whole and universal life insurance plans. Additionally, captive life insurance agents, who work exclusively with one insurance carrier, usually earn lower commissions than independent agents who represent multiple companies.

While commission rates vary, life insurance agents typically receive front-loaded commissions ranging from 40% to 115% of the policy's first-year premiums. Renewal commissions, however, are significantly lower, ranging from 1% to 2%. In some cases, agents may stop receiving commissions after the third year of the policy.

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There are minimal entry barriers to becoming a life insurance agent

The process of becoming a licensed life insurance agent typically involves the following steps:

  • Complete pre-license education: Most states require completion of a pre-licensing education course, which can be done online through a third-party financial education company. The required hours of coursework vary by state.
  • Submit a license application: Once the pre-license education is complete, the next step is to fill out an application for a life insurance sales license. It is important to be thorough and accurate in the application, as leaving out information can impact approval.
  • Get fingerprinted and complete a background check: Due to the sensitive nature of a life insurance agent's work, states require fingerprinting and a background check. The process for scheduling fingerprinting and initiating the background check may vary by state.
  • Take the licensing exam: After completing the other requirements, individuals must pass a state licensing exam. Preparation courses or study materials can be helpful in preparing for the exam. The exam covers topics such as state insurance regulations, insurance concepts and terms, specific policies, annuities, tax considerations, and requirements for maintaining a license.
  • Complete any additional licensing requirements: If selling securities or variable-contract life insurance products, additional licensing through the Financial Industry Regulatory Authority (FINRA) and the North American Securities Administrators Association (NASAA) is necessary.

While there are licensing requirements and other steps to complete, becoming a life insurance agent is accessible to those with a high school diploma or GED who are willing to put in the time and effort to obtain the necessary license.

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It is a high-pressure job with long hours and a heavy focus on sales targets

Life insurance agents are often placed in a high-pressure job with long hours and a heavy focus on sales targets. The role is commission-based, which can lead to financial instability, especially when starting out. Agents are expected to meet strict sales quotas and are usually given a small salary or none at all. This means that for them to earn more, they need to push themselves harder.

The job is not for the faint of heart, as it involves constant hustling, networking, and many instances of rejection before a sale is ever made. Agents hear the word "no" far more than "yes", and this rejection can be delivered with obscenities and rudeness. The role can be isolating and stressful, especially when working independently from home.

Life insurance agents are often responsible for finding their own customer leads, which can be challenging and time-consuming. They must also compete with other agents, as the customers may have already been contacted by several others. This competition adds to the pressure, as agents are driven by substantial financial returns to push high-commission policies.

The leadership in insurance companies is often exploitative, employing aggressive and questionable sales tactics and pushing agents to meet quotas within a short time frame. This high-pressure sales environment can lead to stress and burnout, with many agents working long hours to meet targets.

The nature of the job, with its focus on sales targets and maintaining client relationships, can result in a poor work-life balance. Agents may need to work evenings and weekends, straining their personal and family lives. The demanding schedule, coupled with the pressure to build a client base and meet sales quotas, contributes to the high turnover rate among life insurance agents.

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There are pros and cons to selling life insurance from home

Firstly, it is important to note that selling life insurance can be a tough and demanding career choice. It requires a lot of perseverance and hard work to be successful. However, if you are willing to put in the time and effort, it can be a lucrative career with a high earning potential.

Selling life insurance from home offers a unique set of advantages and disadvantages that should be considered. One of the main benefits is the flexibility to work from the comfort of your own home, which can save you time and money on commuting and other work-related expenses. You also have the freedom to set your own schedule and work at your own pace, allowing for a better work-life balance.

However, working from home can also present several challenges. One of the biggest drawbacks is the sense of isolation that can come with working remotely. The lack of community and interaction with colleagues can be difficult, especially in a high-pressure sales environment. Additionally, you may need to dedicate a specific space in your home for your business, which can be challenging if you have limited space.

Another consideration is the technical aspect of working remotely. You will need to have the right equipment and a strong internet connection to ensure smooth operations. Maintaining your equipment and troubleshooting any technical issues can also be a challenge, especially if you do not have a technical background.

Furthermore, selling life insurance, in general, requires strong communication and customer service skills. You will need to be comfortable discussing sensitive topics, such as death and mortality, with potential clients. The sales process can be lengthy and complex, and you may face a lot of rejection before making a successful sale.

In conclusion, selling life insurance from home offers both opportunities and challenges. It provides flexibility and the potential for high earnings, but it also comes with isolation, technical considerations, and the demands of a competitive sales environment. Weighing the pros and cons can help you decide if this career path aligns with your goals and working preferences.

Frequently asked questions

Life insurance agents typically make money through commissions. You can expect to receive anywhere from 30% to 90% commission on the policy's first-year premiums and 1% to 10% on renewals. The average annual salary for life insurance agents ranges from $62,000 to $77,000.

Some advantages of being a life insurance agent include minimal entry barriers, strong earning potential, and the opportunity to make a positive impact on families. On the other hand, cons of the job include a high-pressure work environment, unpredictable income, and difficulty in finding leads.

To become a life insurance agent, you'll need to meet the licensing requirements of the state where you plan to sell insurance. This typically involves completing a pre-licensing insurance course, passing a state licensure exam, and undergoing a background check.

Building strong relationships with clients and providing good customer service are key to success in selling life insurance. It's also important to establish a professional impression and focus on long-term relationship building rather than pushing for immediate sales.

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