Paul Sanchez
Aviva is one of the five largest UK car insurers, also offering home, travel, and life insurance. It has a wide range of insurance products, including car insurance, home insurance, pension, and business insurance. Aviva has received mixed reviews from customers, with an average rating of 2.08 out of 655 reviews. While some customers have praised Aviva for its competitive rates and easy claim processes, others have complained about issues with customer service, delayed responses, and unfair settlements. Aviva has also been criticized for its handling of specific cases, such as denying claims and failing to provide adequate coverage. However, it has been recognized as a `Which? Recommended Provider` and its standard policy has been rated as a Best Buy.
| Characteristics | Values |
|---|---|
| Insurance Types | Auto, home, business, and life insurance |
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What You'll Learn
Aviva car insurance reviews
Aviva is one of the five largest UK car insurers and also offers home, travel, and life insurance. Its car insurance brands include Aviva, Quote Me Happy, and General Accident, all underwritten by Aviva Insurance Limited.
Aviva offers one car insurance policy on its website, but it sells a wider range of options through comparison websites, including Aviva Online, Aviva Zero, and Aviva Premium. Aviva's standard policy has a policy score of 70%, placing it fifth out of 31 standard policies reviewed. Customers gave Aviva a score of 70% for their most recent claims, ranking fourth out of 19 companies.
Aviva's car insurance covers personal possessions stolen or damaged in the car, including mobile phones and laptops. The standard policy can be purchased with up to £120,000 of personal accident cover, with £5,000 included as standard. While lost or stolen car keys are covered, damaged keys are not. Additionally, there is a fee of £43 if you cancel within the cooling-off period. Aviva provides legal expenses cover of £100,000, which can be used for defence costs if you are prosecuted for a motor offence committed by someone who has cloned your license plates.
According to reviews, buying car insurance from Aviva is easy, with competitive prices and a good selection of cover options. The online chat feature is useful, and the staff are polite and helpful. However, some customers have experienced issues with the online system, such as not being able to view their policies or renewals.
In Canada, Aviva is one of the leading providers of home and automobile insurance, with a strong presence in the market for over 100 years. Aviva Scottish & York, a subsidiary of Aviva, operates in Newfoundland and Labrador under the brand S&Y Insurance. Aviva has been recognised for its effective handling of auto insurance claims, demonstrating its commitment to serving its customers.
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Aviva customer satisfaction ratings
Aviva Insurance has received mixed reviews from its customers. On the one hand, some customers have praised Aviva for its user-friendly website, good final price, and low excess. They have also commended the company for its wide range of customisable options, ensuring that customers have the right level of cover. Aviva has also been recognised for its handling of auto insurance claims, with one customer stating that their car was fixed without any problems. Additionally, Aviva has been described as a "good company overall" by someone who has worked with their claims agents in the past.
On the other hand, Aviva has also received some negative feedback. One customer has described Aviva as "the worst insurer in Ontario", citing issues with claim denials. Another customer has shared a similar experience, stating that they had a six-month battle with the company to get coverage for an accident that was not their fault. In terms of ratings, Aviva earned a customer score of 70% in a survey by Which?, placing it third out of 19 car insurers. Customers also rated their most recent claim with Aviva, giving it a score of 70%, which placed it fourth out of 19 companies. Aviva's standard policy received a policy score of 70%, placing it fifth out of 31 standard policies reviewed. This score contributed to Aviva being designated as a "Best Buy" by Which?. However, it is worth noting that other providers such as NFU Mutual and LV have outperformed Aviva in customer satisfaction and claims handling.
Aviva Canada Inc. has been in the insurance business for over a century and is one of the leading providers of property and casualty insurance in Canada. The company offers home, automobile, and business insurance, with auto insurance being its main product. According to the Financial Services Regulatory Authority (FSRA) of Ontario, Aviva Traders' 2020 private passenger automobile direct written premium market share was 1.5475%. In Newfoundland and Labrador, Aviva Scottish & York operates under the brand S&Y Insurance, with a market share of 1.1030% for private passenger automobile direct written premiums in 2020.
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Aviva home insurance reviews
Aviva Insurance is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile, and business insurance and premier claims across the country. Aviva has been insuring Canadians for over 100 years. In Canada, Aviva's 2020 private passenger automobile direct written premium market share is 1.5475%.
Aviva Insurance has also been positively reviewed by customers in the UK for its home insurance policies. According to customer reviews, Aviva offers a good final price with a low excess and a good range of customisable options to choose from. Customers have also praised Aviva's website as "really straightforward and user-friendly."
However, Aviva has received mixed reviews for its claims handling. While some customers have praised Aviva's handling of auto insurance claims, others have criticised the company for being inconsistent in the quality of its claims handling.
In terms of customer satisfaction, Aviva scored 68% in one review and 70% in another, placing it third out of 19 car insurers. Aviva's policies received "reasonable to good" policy scores in one analysis, and the brand received "respectable" scores in customer surveys.
Overall, Aviva Insurance is a well-established company with a large customer base and a range of insurance products. While reviews for its home insurance policies have been mixed, many customers have praised the company for its competitive pricing and flexible coverage options.
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Aviva pension reviews
Aviva pensions have received mixed reviews from customers. While some customers have praised Aviva for their helpful customer service and clear, straightforward processes, others have complained about delays in accessing their pension pots and a lack of professionalism from certain teams.
One customer, who has had a pension with Aviva for 25 years, encountered issues when paying a single premium into their pension plan. Despite providing the necessary verification documentation, they reported that their funds were not allocated to their pension plan, and they did not receive any communication from Aviva regarding the issue. This review highlighted a lack of professionalism and timely response from the company.
Another review from a Canadian customer who lived and worked in the UK for 14 months expressed disappointment with the investment returns from their Aviva pension. They also shared their experience of being provided with conflicting information by an Aviva representative regarding early access to their pension funds.
On the positive side, some customers have praised Aviva's customer service team for being helpful, friendly, and knowledgeable. One reviewer mentioned that the step-by-step process for reviewing their pension details and setting up direct debits was clear and straightforward. The reviewer also appreciated the automatic verification of their no-claims bonus, making the renewal process stress-free.
Aviva offers a self-invested personal pension (SIPP) with five investment options, including the Universal Retirement Fund and the opportunity to build a personalised portfolio. While some customers have expressed satisfaction with managing their pension pots and receiving regular updates, others have experienced delays and frustration in accessing their pension funds.
Glassdoor reviews from employees provide insight into the company's culture and work environment. Some employees have mentioned that Aviva is a good starting point for graduates, offering quick training and a decent pension. However, they also highlight a lack of opportunity for progression, understaffing, and outdated systems. The management team has been described as uninspiring, with frequent changes in leadership.
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Aviva insurance in Canada
Aviva Canada Inc. is a Canadian property and casualty insurance company that has been insuring Canadians for over 100 years. It is a wholly-owned subsidiary of the UK-based Aviva plc. Aviva Canada was formed on March 31, 1999, through the merger of the Commercial Union Assurance Company of Canada and the General Accident Assurance Company of Canada. The company provides home, personal, automobile, recreational vehicle, group, and business insurance to over three million customers.
Aviva Canada offers standard insurance products such as vehicle insurance and property insurance. They also provide auto, home, travel, and recreational insurance, as well as commercial property, liability, and fleet insurance. Aviva's main products are home and auto insurance, and they also offer extended group protection through Aviva Traders. In addition, Aviva offers cyber insurance for businesses, protecting them from potential cyber vulnerabilities.
Aviva has been recognised for its commitment to sustainability and was named one of Canada's Greenest Employers for 2025. The company has also been awarded several accolades, including being Certified as a Great Place to Work in Canada for two consecutive years (2024 and 2025). Aviva was also ranked 3rd among the Best Workplaces in Canada and recognised as a Greater Toronto Top Employer for 2025.
In terms of customer satisfaction, Aviva Canada has received mixed reviews. While they have been recognised as a 5-Star Claims Insurer for 2025 by broker partners, some customers have rated them lower in satisfaction and claims handling compared to other providers. However, Aviva stood out as one of the top insurers in Canada for their handling of auto insurance claims, according to a survey by rates.ca.
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Frequently asked questions
Aviva Insurance has received mixed reviews for its handling of claims. Some customers have praised the company for its great claims service, while others have complained about the company's failure to process their claims in a timely and efficient manner.
Aviva is the third-largest home and auto insurer in Canada. The company has been insuring Canadians for over 100 years and is one of the leading providers of property and casualty insurance in the country. According to a customer survey by Which?, Aviva earned a customer score of 70%, placing it third out of 19 car insurers.
Aviva offers a range of insurance products, including home, auto, and business insurance. The company also offers extended group protection through Aviva Traders.
Aviva Insurance offers competitive rates for its insurance products. Some customers have noted that the company provides good value for money, while others have expressed dissatisfaction with unexpected increases in their insurance rates.
