
Health Insurance Innovations (HII) is a product-agnostic insurance technology platform that offers a range of insurance products, including short-term health insurance, limited medical coverage, and accident coverage. In recent years, HII has faced legal troubles and scrutiny over its marketing and sales practices, with consumer complaints and lawsuits alleging misleading information and fraudulent sales practices. Despite these controversies, HII continues to operate and expand through acquisitions. As of 2022, the company faced regulatory inquiries and lawsuits, but there is no indication of HII going out of business.
| Characteristics | Values |
|---|---|
| Company Name | Health Insurance Innovations (HII) |
| Company Type | Product-agnostic insurance technology platform |
| Headquarters | Tampa, Florida |
| Listed On | NASDAQ |
| Services | Cloud-based platform for licensed independent agents to enroll customers in insurance products, billing and information services |
| Coverage Options | Short-term health insurance, limited medical coverage, medical discount memberships, accident, cancer and critical illness coverage, prescription savings programs, dental and vision coverage, life insurance, AD&D coverage, health and wellness programs, and lifestyle discounts |
| Lawsuits and Settlements | In June 2019, two lawsuits were filed in Federal Court alleging that HII misled consumers in the sale of insurance through Simple Health. A settlement was reached with regulators in 43 states in December 2018, resulting in no fines, penalties, or findings of wrongdoing. |
| Regulatory Scrutiny | HII has been under regulatory scrutiny for potentially fraudulent sales practices and is the subject of an ongoing inquiry by the Massachusetts Attorney General's office since June 2016. |
| Consumer Complaints | HII has a D- rating with the Better Business Bureau due to its failure to address the underlying causes of 295 complaints filed in the past three years. |
| Misleading Statements | HII and its CEO have been found to make false and misleading statements to investors, claiming high consumer satisfaction and compliance standards while concealing extensive consumer complaints. |
| Growth and Recognition | In 2018, Fortune listed HII as #1 of the Top 100 Fastest Growing Companies. |
Explore related products
What You'll Learn
- Health Insurance Innovations (HII) is a product agnostic insurance technology platform
- HII has a D- rating with the Better Business Bureau
- HII has been accused of misleading consumers
- HII has been involved in lawsuits and regulatory inquiries
- HII provides a variety of coverage options, including short-term health insurance

Health Insurance Innovations (HII) is a product agnostic insurance technology platform
Health Insurance Innovations (HII) is a product-agnostic insurance technology platform. The company is headquartered in Tampa, Florida, and is listed on NASDAQ. HII uses a cloud-based platform to enroll customers in insurance products from various companies, providing access to a range of coverage options, including short-term health insurance, limited medical coverage, accident insurance, and more. These products are not comprehensive health insurance plans and do not meet the minimum essential coverage requirements under the Affordable Care Act.
HII has faced significant criticism and legal issues in recent years. The company currently holds a D- rating from the Better Business Bureau due to its failure to address a pattern of consumer complaints, with 295 complaints filed in the past three years. In 2019, two lawsuits were filed against HII, alleging that the company misled consumers in the sale of insurance policies through Simple Health, a company terminated by HII and closed by regulators due to scrutiny in 43 states. HII has denied responsibility for Simple Health's actions, but regulators have not issued any statements clearing the company of wrongdoing.
Additionally, in 2022, the Commission issued an order settling cease-and-desist proceedings against HII, finding that the company and its CEO, Southwell, made false and misleading statements to investors regarding consumer satisfaction and the number of complaints received. HII was ordered to pay a significant financial penalty as a result.
Despite these controversies, HII has grown significantly and was listed as one of the Top 100 Fastest Growing Companies by Fortune in 2018. The company has made several acquisitions, including HealthPocket Inc., a website for comparing health insurance plans, and TogetherHealth, a direct-to-consumer platform connecting individuals with insurance carriers.
Overall, while HII offers a range of insurance products through its technology platform, it has faced scrutiny for its business practices and has a history of consumer complaints and regulatory inquiries.
Texas Speeding Tickets: Insurance Hikes and What to Know
You may want to see also
Explore related products

HII has a D- rating with the Better Business Bureau
Health Insurance Innovations (HII) is a product-agnostic insurance technology platform that offers a variety of coverage options, including short-term health insurance, limited medical coverage, accident insurance, and more. While the company has been recognised for its growth and innovation, it has also faced significant scrutiny and criticism for its business practices.
HII currently has a D- rating with the Better Business Bureau (BBB). This poor rating is due, in part, to the company's failure to address the underlying causes of a pattern of complaints. Over the past three years, consumers have filed 295 complaints with the BBB against HII.
The company has been accused of misleading consumers and investors. In 2019, two lawsuits were filed in the Federal Court alleging that HII had misled them in the sale of insurance policies through Simple Health, a company terminated by HII and closed by Federal regulators in 2018. HII has denied responsibility for the actions of Simple Health, but has been the subject of an ongoing regulatory inquiry conducted by the Massachusetts Attorney General's office since at least 2016, related to the unlawful marketing and sale of health insurance and discount health plans.
Additionally, HII and its CEO, Gavin Southwell, have been found to have made false and misleading statements to investors, claiming 99.99% consumer satisfaction and understating the number of consumer complaints. These statements concealed the extent of consumer dissatisfaction and the failure to meet compliance standards. As a result, HII agreed to a cease-and-desist order in July 2022 and may be required to provide payments to affected investors.
Medicare Supplement Insurance: Annual Premium Increases and Why
You may want to see also
Explore related products

HII has been accused of misleading consumers
Health Insurance Innovations (HII) has been accused of misleading consumers in several instances. HII is a product-agnostic insurance technology platform that provides a cloud-based platform for licensed independent agents to enroll customers in products provided by insurance companies.
Firstly, telemarketers who sell HII products have been accused of misleading consumers into believing that HII plans are as good as or better than "Obamacare" health insurance. In a 2017 interview, HII's CEO, Gavin Southwell, dismissed the suggestion that HII is responsible for the conduct of its call centers, stating that they are privately owned.
Secondly, in 2018, HII and Southwell were found to have made false and misleading statements to investors, claiming that HII had a 99.99% consumer satisfaction rate and that state departments of insurance received very few consumer complaints. They also understated the business generated by its most productive distributor, Simple Health Plans LLC, which had amassed numerous consumer complaints. HII and Southwell misrepresented the company's compliance standards, claiming that they prohibited insurance agents from making misrepresentations to consumers.
Additionally, in 2019, two lawsuits were filed against HII in the Federal Court, alleging that the firm had misled them in the sale of insurance policies through Simple Health, a company closed by Federal regulators in 2018. HII has also been the subject of an ongoing regulatory inquiry by the Massachusetts Attorney General's office since at least 2016, regarding the unlawful marketing and sale of health insurance and discount health plans in the state.
As a result of these issues, HII currently has a D- rating with the Better Business Bureau due to its failure "to resolve the underlying cause(s) of a pattern of complaints." In the past three years, 295 complaints have been filed against HII with the BBB.
Franchise Insurance: Workers Comp Essential?
You may want to see also
Explore related products

HII has been involved in lawsuits and regulatory inquiries
Health Insurance Innovations (HII) has been involved in several lawsuits and regulatory inquiries. In June 2019, two lawsuits were filed in the Federal Court, alleging that HII had misled customers in the sale of insurance policies issued through Simple Health, a company terminated by HII and closed by Federal regulators in November 2018. The lawsuits claimed that Simple Health had been funded by HII, despite scrutiny from insurance departments in 43 states and the FTC.
HII has also been the subject of a regulatory inquiry by the Massachusetts Attorney General's office since at least June 2016. This investigation concerns the "unlawful marketing and sale" of health insurance and discount health plans in Massachusetts by HII and its distributors, including National Brokers of America, which has been the target of multiple regulatory actions.
In addition, HII and its CEO, Gavin Southwell, have been accused of making false and misleading statements to investors, concealing extensive consumer complaints, and understating the number of complaints received. HII falsely claimed to have a 99.99% consumer satisfaction rate and that state departments of insurance received very few consumer complaints. In reality, consumers filed 295 complaints with the BBB against HII in the past three years, leading to a D− rating with the Better Business Bureau.
HII has also been accused of misleading consumers about the quality of its products, with telemarketers suggesting that HII plans are as good as or better than "Obamacare" health insurance. Despite these controversies, HII reached a settlement with regulators in 43 states in December 2018, resulting in no fines, penalties, or findings of wrongdoing.
Car Scrapes: Will My Insurance Rates Increase?
You may want to see also
Explore related products

HII provides a variety of coverage options, including short-term health insurance
Health Insurance Innovations (HII) is a product-agnostic insurance technology platform that provides a variety of coverage options, including short-term health insurance. HII is headquartered in Tampa, Florida, and is listed on NASDAQ. The company utilizes a cloud-based platform that enables licensed independent agents to enroll customers in products offered by insurance providers.
HII offers a range of coverage options beyond just short-term health insurance. These options include limited medical coverage, medical discount memberships, accident coverage, cancer and critical illness coverage, prescription savings programs, dental and vision coverage, life insurance, AD&D coverage, health and wellness programs, and lifestyle discounts. It is important to note that these products are not comprehensive health insurance and do not meet the minimum essential coverage requirements under the Affordable Care Act.
Short-term health insurance, also known as temporary health insurance, is designed to bridge gaps in coverage during transitions such as losing employer-provided insurance or missing the open enrollment period for a more permanent plan. These plans typically offer coverage for a limited duration, such as several months to a year, and may provide benefits similar to those of traditional health insurance plans. However, short-term health insurance plans may not cover pre-existing conditions and typically do not include all the consumer protections and benefits of traditional plans under the Affordable Care Act.
HII has faced regulatory scrutiny and customer complaints. In June 2019, two lawsuits were filed against HII, alleging that the company misled customers in the sale of insurance policies through Simple Health, a company terminated by HII and closed by regulators. Additionally, HII has been under investigation by the Massachusetts Attorney General's office since 2016 for "the unlawful marketing and sale of health insurance and discount health plans" in the state. Consumers have also filed 295 complaints with the Better Business Bureau (BBB) against HII in the past three years, resulting in a D- rating.
Despite the controversies, HII has also received recognition for its growth and customer service. In 2018, Fortune ranked Health Insurance Innovations as #1 on the list of Top 100 Fastest Growing Companies. Furthermore, several customer testimonials on the HIIQuote website praise the company's excellent customer service, knowledgeable agents, and helpful assistance with inquiries and refunds.
Texas Drivers: Insurance Proof Needed?
You may want to see also




































