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The Farmers Insurance Open is an annual golf tournament held in January at the Torrey Pines Golf Course in San Diego, California. The tournament is one of the PGA Tour's West Coast Swing marquee events. Since 2022, it has been held from Wednesday to Saturday, concluding a day before the NFL playoff conference championships. However, the 2026 Farmers Insurance Open will revert to a Sunday finish, scheduled for January 29 to February 1. The tournament has a rich history, with past winners including golfing icons like Jack Nicklaus, Arnold Palmer, and Tiger Woods, who holds the record with seven titles.
| Characteristics | Values |
|---|---|
| Date | 29 January - 1 February 2026 |
| Location | Torrey Pines Golf Course, San Diego, California |
| Participants | Jake Knapp, Danny Willett, Chan Kim, Harry Higgs, Sami Valimaki, Maverick McNealy, Lee Hodges, Jackson Koivun, Kevin Tway, Kevin Streelman, Will Gordon, Charley Hoffman, Sam Ryder, J.J. Spaun, Antoine Rozner, Ryan Gerard, Norman Xiong, Jackson Suber, Garrick Higgo, Danny Walker, Isaiah Salinda, Mark Hubbard, Max Greyserman, Frankie Capan III, Patrick Rodgers, Vincent Norrman, Mac Meissner, Chad Ramey, Cristobal Del Solar, John Pak, Eric Cole, Steven Fisk, William Mouw, Chandler Phillips |
| Sponsors | Farmers Insurance (since 2010) |
| Frequency | Annual |
| Previous Names | San Diego Open, Convair Open, Wickes Open, Isuzu Open, Shearson Lehman Brothers Open, Buick Open |
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What You'll Learn
The 2026 Farmers Insurance Open will end on a Sunday
The Farmers Insurance Open is an annual golf tournament held at the Torrey Pines Golf Course in San Diego, California. The tournament is usually held in January, marking the beginning of CBS's PGA Tour season.
The tournament has a rich history, dating back to 1952 when it was known as the San Diego Open. Since then, it has undergone several name changes and venue alterations, finally settling at Torrey Pines in 1968. The event has been sponsored by Farmers Insurance since 2010, celebrating diversity, equity, inclusion, and belonging within the organisation and the communities it serves.
In recent years, the tournament has adopted a Wednesday-to-Saturday format, concluding a day before the NFL playoff conferences. This unique schedule was implemented for the 2022, 2024, and 2025 editions of the tournament. However, the 2026 Farmers Insurance Open will revert to the traditional Thursday-to-Sunday schedule.
The 2026 tournament is scheduled to take place from January 29 to February 1, with the final round falling on a Sunday. This change ensures that the tournament avoids overlapping with the NFC and AFC Championship games, allowing for a more seamless broadcasting experience for viewers and participants alike.
So, for golf enthusiasts and fans of the Farmers Insurance Open, mark your calendars for that weekend in 2026, as you won't want to miss the exciting conclusion of the tournament on Sunday!
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The tournament is held annually in January at Torrey Pines Golf Course
The Farmers Insurance Open is held annually in January at Torrey Pines Golf Course in San Diego, California. The tournament is one of the PGA Tour's marquee events of the "West Coast Swing". Torrey Pines has hosted the tournament since 1968.
The tournament has a rich history, with past winners including golfing icons such as Jack Nicklaus, Arnold Palmer, and Tiger Woods, who is the only seven-time winner of the tournament. The South Course at Torrey Pines has hosted the U.S. Open twice: Tiger Woods won in a playoff in 2008, and Jon Rahm birdied the final two holes to win by a stroke in 2021.
The Farmers Insurance Open has a strong focus on celebrating diversity, equity, inclusion, and belonging within the communities it serves. It aims to increase diversity in golf participation and throughout the industry, offering a pipeline that introduces the sport at various levels, extending to collegiate opportunities and networking, all the way to the professional level.
The tournament also has a charitable aspect, generating millions of dollars annually for charity. This includes support for at-risk and underserved youth and low-income military families in San Diego through the Champions for Youth organizations. In addition, Farmers Insurance hosts an annual Youth Clinic in conjunction with the event, further emphasising its commitment to growing the game and making a positive impact on the community.
In recent years, the tournament has had a Wednesday-to-Saturday format to avoid clashing with the NFL playoffs. However, starting in 2026, it will return to a Thursday-to-Sunday schedule, with the dates for that year set as January 29 to February 1.
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It is one of the PGA Tour's 'marquee events'
The Farmers Insurance Open is one of the PGA Tour's marquee events, held annually in January at the Torrey Pines Golf Course in San Diego, California. The tournament is organised by the Century Club of San Diego and has been a fixture on the PGA Tour since 1952, when it was founded as the San Diego Open.
The Farmers Insurance Open is part of the early-season "West Coast Swing", with players competing on both the North and South Courses at Torrey Pines. The tournament has a rich history, with past winners including golfing icons such as Jack Nicklaus, Arnold Palmer, and Tiger Woods, who is the only seven-time winner of the event.
The event has a strong focus on diversity, equity, inclusion, and belonging, with Farmers Insurance committed to championing these values in the sport. In 2020, the Farmers Insurance Open became the first PGA Tour tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week, further emphasising its dedication to diversity in golf.
The tournament also has a significant charitable aspect, generating millions of dollars annually for organisations such as Champions for Youth, which supports at-risk and underserved youth and low-income military families in San Diego. The Farmers Insurance Open has a long tradition of giving back to the community and growing the game of golf, making it one of the most prestigious and impactful events on the PGA Tour.
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The tournament has been sponsored by Farmers Insurance since 2010
The Farmers Insurance Open is an annual golf tournament held at the Torrey Pines Golf Course in San Diego, California. The tournament has been sponsored by Farmers Insurance since 2010, taking over from Buick. The event has a rich history, dating back to 1952 when it was known as the San Diego Open.
Over the years, the tournament has been hosted at various prestigious golf clubs in and around San Diego, including Mission Valley Country Club, Singing Hills Country Club, Rancho Bernardo Country Club, and Stardust Country Club (now Riverwalk Golf Club). Since 1968, the tournament has been held at the Torrey Pines Golf Course, a renowned 36-hole public facility with stunning views of the Pacific Ocean.
Farmers Insurance has been a dedicated sponsor of the tournament for over a decade, and during this time, the event has showcased some of the biggest names in golf. Illustrious icons like Jack Nicklaus, Arnold Palmer, and Tiger Woods, who holds the record with seven titles, have graced the fairways at Torrey Pines.
The Farmers Insurance Open is more than just a sporting event; it is deeply committed to supporting the communities it serves. The tournament generates millions of dollars annually for charity, including organizations like Champions for Youth, which supports at-risk and underserved youth and low-income military families in San Diego. Additionally, Farmers Insurance champions diversity, equity, inclusion, and belonging within the organization and the communities they serve. They have established initiatives to increase diversity in golf participation and throughout the industry, from introductions to the sport at various levels to collegiate and professional opportunities.
The tournament traditionally takes place in January, marking the beginning of CBS's PGA Tour season. In recent years, the event adopted a Wednesday-to-Saturday format to avoid clashing with the NFL playoffs. However, starting in 2026, the Farmers Insurance Open will return to the traditional Thursday-to-Sunday schedule, with the tournament set for January 29 to February 1.
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The 2025 Farmers Insurance Open had a Saturday finish
The 2025 Farmers Insurance Open was a highly anticipated event, marking a rare Saturday finish on the PGA Tour. The tournament is usually held in January at the renowned Torrey Pines Golf Course in San Diego, California. This course has been the venue since 1968 and has hosted golfing icons such as Jack Nicklaus, Arnold Palmer, and Tiger Woods, who boasts a record seven titles.
The Farmers Insurance Open has a rich history, dating back to its early beginnings as the San Diego Open in 1952. Over the years, it has undergone various name changes due to different title sponsors. Farmers Insurance became the title sponsor in 2010, and the tournament has since been committed to championing diversity in golf.
In recent years, the tournament adopted a Wednesday-to-Saturday format to avoid clashing with the NFL playoffs and the conference championships. This scheduling decision aimed to ensure that the final round did not coincide with the NFL's big weekend, allowing for optimal viewership and engagement.
The 2025 edition of the tournament maintained this Wednesday-to-Saturday format, with the final round falling on a Saturday. The rare Saturday finish generated buzz and excitement among golf enthusiasts, with many tuning in to witness the conclusion of the prestigious event.
The Saturday finish also presented a unique dynamic, as it fell during the off week between the conference championships and the Super Bowl. This timing provided a respite from the intense football action, offering sports fans a chance to immerse themselves in the world-class golf on display at Torrey Pines.
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Frequently asked questions
The Farmers Insurance Open is held every January at Torrey Pines Golf Course in San Diego, California.
Farmers Insurance became the title sponsor of the Open in 2010.
The San Diego Open began in 1952, but the PGA Tour recognizes two earlier events of the same name in December 1927 and January 1929.
The 2026 Farmers Insurance Open will take place from January 29 to February 1, returning to a Thursday-to-Sunday schedule.
