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The American Family Insurance Championship, also known as the AmFam Championship, is an annual golf tournament held in Madison, Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker. The tournament features a three-day golf competition, an exciting concert, and a 5K race, all while raising money for the Steve Stricker American Family Insurance Foundation, the American Family Children's Hospital, and other charities in south-central Wisconsin. The 2025 championship was held at TPC Wisconsin and was won by Darren Clarke and Thomas Bjørn with a combined team score of 32-under par.
| Characteristics | Values |
|---|---|
| Date | June 6-8, 2025 |
| Location | TPC Wisconsin, Madison, Wisconsin |
| Host | Steve Stricker |
| Participants | 76 of the top PGA TOUR Champions players |
| Inaugural Edition | June 2016 |
| Inaugural Edition Participants | 81 players |
| Inaugural Edition Purse | $2 million |
| Inaugural Edition Winner | Kirk Triplett |
| 2021 Winner | Jerry Kelly |
| 2022 Winner | Thongchai Jaidee |
| 2023 Winner | Steve Stricker |
| 2024 Winner | Ernie Els |
| 2025 Winners | Darren Clarke and Thomas Bjørn |
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Tournament format and rules
The American Family Insurance Championship, also known as the AmFam Championship, is an annual golf tournament that takes place in Madison, Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA TOUR player and Wisconsin native Steve Stricker. The tournament is hosted by Stricker and features 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions.
The American Family Insurance Championship debuted a new team competition format in 2025, featuring three days of competition, including one day of "scramble" play. This was the first time a PGA TOUR Champions event featured that format. The tournament is played at TPC Wisconsin, a course co-designed by Stricker, and features a one-of-a-kind midwestern golf experience.
The tournament has a unique format, with the final field being set a week before the tournament. The 2025 tournament was held from June 6-8, with Thomas Bjørn and Darren Clarke claiming the team title. Past champions of the event include Stricker, Madison resident Jerry Kelly, and World Golf Hall of Fame member Ernie Els.
The American Family Insurance Championship is more than just a golf tournament; it is also a community celebration and a platform for charitable giving. Since its inception, the championship and associated events have raised nearly $20 million for the American Family Children's Hospital and other charities in south central Wisconsin. The tournament has also generated an estimated $115 million in local economic impact through waste reduction, charitable grants, and other initiatives.
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Past winners
The American Family Insurance Championship, also known as the AmFam Championship, is an annual golf tournament hosted in Madison, Wisconsin. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker.
- 2025: Darren Clarke and Thomas Bjørn won with a combined team score of 32-under par.
- 2024: Ernie Els won in a sudden death playoff over Steve Stricker.
- 2023: Steve Stricker won with a score of 18-under par and a total score of 198.
- 2022: Thongchai Jaidee won with a score of -14 and a total score of 202.
- 2021: Jerry Kelly won in a sudden death playoff, shooting a -15 and a total score of 202.
- 2018: Scott McCarron won shooting 15-under par with a total score of 201.
The tournament has raised nearly $20 million for the American Family Children's Hospital and more than 1,000 other charities while generating an estimated $115 million in local economic impact.
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Charity fundraising
The American Family Insurance Championship is a professional golf tournament in Wisconsin on the PGA Tour Champions. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native Steve Stricker.
Since its inception, the tournament has raised nearly $20 million for the American Family Children's Hospital and more than 1,000 other charities while generating an estimated $115 million in local economic impact. The proceeds raised from the tournament support the Steve Stricker American Family Insurance Foundation, the American Family Children's Hospital, and other charities in south-central Wisconsin, such as The First Tee of South Central Wisconsin.
The American Family Insurance Championship is a three-day event that includes a golf tournament, an exciting concert, and a 5K competition, all for a great community cause. The tournament brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions.
The 2025 tournament was held at TPC Wisconsin in Madison, Wisconsin, and featured a new team format. The winners of the 2025 championship were Darren Clarke and Thomas Bjørn, who won with a combined team score of 32-under par.
The American Family Insurance Championship is a highly successful and impactful event that not only provides a premier golfing experience but also makes a significant contribution to charities and the local community.
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Host venue
The American Family Insurance Championship is an annual golf tournament that takes place in Wisconsin on the PGA Tour Champions. The tournament was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native, Steve Stricker.
The tournament is hosted at the TPC Wisconsin in Madison, Wisconsin. TPC Wisconsin is a one-of-a-kind Midwestern golf experience that was designed by Ryder Cup Captain Steve Stricker and PGA Head of Design Steve Wenzloff. The course features an open front nine and a more forested back nine, with the back nine being more forested. It is a 7,259-yard, par-72 course. The tournament has also been played at the University Ridge Golf Course in Madison, which is home to the University of Wisconsin's men's and women's golf teams.
The American Family Insurance Championship brings together 76 of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. The tournament has raised nearly $20 million for the American Family Children's Hospital and more than 1,000 other charities in south-central Wisconsin, while also generating an estimated $115 million in local economic impact.
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Sponsors
The American Family Insurance Championship (also known as the AmFam Championship or AmFam Champ) is a professional golf tournament on the PGA Tour Champions in Wisconsin. It was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native Steve Stricker.
American Family Insurance has been the tournament's title sponsor since its inception and has committed to being the event's title sponsor through 2027. The tournament has raised nearly $20 million for the American Family Children's Hospital and more than 1,000 other charities, while generating an estimated $115 million in local economic impact.
The Steve Stricker American Family Insurance Foundation, co-chaired by Stricker himself, serves as the host organization for the tournament. The Foundation has made a significant impact since 2016, with proceeds from the tournament supporting various charitable causes. In addition to the Foundation, the tournament also supports other organizations such as The First Tee of South Central Wisconsin.
The AmFam Championship brings together some of the top PGA TOUR Champions players, including major champions, Hall-of-Famers, and past champions. The tournament is hosted at TPC Wisconsin in Madison, Wisconsin, offering a unique Midwestern golf experience. It has crowned legendary champions, including Stricker himself, who won the tournament in 2023 with a score of 18-under par.
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Frequently asked questions
The American Family Insurance Championship, also known as the AmFam Championship, is a professional golf tournament in Wisconsin on the PGA Tour Champions. It was created in 2016 by American Family Insurance, PGA TOUR Champions, and PGA player and Wisconsin native Steve Stricker.
The tournament is held annually. The 2025 edition took place from June 2-8 at TPC Wisconsin in Madison, Wisconsin. The 2026 tournament will also be held at the same venue.
Darren Clarke and Thomas Bjørn won the 2025 tournament with a combined team score of 32-under par.
