Understanding Crump Life Insurance: What You Need To Know

Crump Life Insurance Services is a leading third-party distributor and service provider of insurance and retirement products in the United States. Crump supports the distribution of life insurance, annuities, long-term care, linked benefits, disability, and health products. The company has over 100 years of success and partners with more than 31,000 financial professionals to deliver a range of holistic solutions. In 2025, AmeriLife, a national organization specializing in developing, marketing, and distributing life and health insurance, announced that it had entered into an agreement to acquire Crump Life Insurance Services.

Crump's acquisition by AmeriLife

AmeriLife Group, LLC, a national organisation that develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions, has announced its acquisition of Crump Life Insurance Services and Hanleigh Management (collectively known as "Crump") from TIH Insurance Holdings, LLC. This acquisition is a significant development in the industry, with AmeriLife welcoming Crump, one of the largest and most dynamic providers of life insurance and retirement products in the United States, into its fold.

The acquisition, finalised on January 6, 2025, is a strategic move by AmeriLife to accelerate its growth and expand its life insurance offerings within the institutional, IMO, and BGA segments. With Crump's expertise and extensive network of over 31,000 financial professionals, AmeriLife will be able to provide enhanced Wealth solutions to its clients and partners. This includes a diverse range of holistic solutions, such as life, annuities, long-term care, linked benefit, disability insurance, and other specialty offerings.

The chairman and CEO of AmeriLife, Scott R. Perry, expressed his enthusiasm for the acquisition, highlighting how Crump's exceptional team and dedication to customer satisfaction align with AmeriLife's vision. He emphasised that this partnership will further develop their capabilities in the marketplace and allow them to redefine the standards of service and excellence in the industry.

Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group, also shared his perspective on the acquisition. He stated that with Crump's depth of expertise, especially in life insurance, AmeriLife will be able to deliver more comprehensive and integrated solutions. This revolutionises how they help individuals and families protect and grow their wealth, regardless of their life stage.

The acquisition is a pivotal moment for Crump as well, as CEO Mike Martini acknowledged. By leveraging AmeriLife's extensive network and resources, Crump will be able to advance its capabilities and services, better serve its customers, and drive continued growth in the life insurance market. This highly complementary transaction demonstrates Crump's commitment to enhancing its position in the industry.

Crump's services and products

Crump Life Insurance Services is a leading third-party distributor and service provider of insurance and retirement products in the United States. They are a part of Truist Insurance Holdings, Inc., the fifth-largest insurance broker in the country.

Crump supports the distribution of a wide range of insurance products, including life insurance, annuities, long-term care, linked benefits, disability, and health products. They offer industry-leading sales and back-office support, as well as technology services, to financial professionals. With a focus on diversity and inclusion, Crump values the contributions of their teammates and strives for high performance.

The company partners with over 31,000 financial professionals to provide holistic solutions to their clients. They put $13 billion in annual premiums, which equates to more than 145,000 insurance policies and an impressive $100 billion in life insurance protection annually.

In addition to their insurance offerings, Crump also provides advanced sales and impaired risk underwriting services. They operate under the license of Crump Life Insurance Services Inc. and are always on the lookout for top talent to join their organization.

Crump's expertise spans various sectors, including institutional/wholesale, IMO, and BGA. They market their products under the brands Crump, Truist Life Insurance Services, and Tellus. The company is committed to providing exceptional service and customer satisfaction, continuously striving to redefine the standards of excellence in the industry.

Crump's company culture and values

Crumps' company culture and values are centred around a few key principles. Firstly, they focus on embracing diversity and inclusion, fostering an environment where employees feel a sense of belonging and are valued for their unique contributions. This is reflected in their statement of being a "place I want to be" for their teammates. Additionally, Crump highly values performance and results, recognising and rewarding the hard work and dedication of their team, which has been instrumental in their success as a leading distributor of life insurance and retirement products.

The company's culture also emphasises the importance of customer satisfaction. They strive to provide exceptional service and support to their clients, ensuring they meet their diverse needs and exceed their expectations. This commitment to customers is evident in their dedication to expanding their capabilities and services continuously. Crump's acquisition by AmeriLife in 2025 is a testament to their shared culture and values, with AmeriLife recognising Crump's "relentless dedication to customer satisfaction" as a key factor in the merger.

As a distributor and service provider of insurance and retirement products, Crump operates with integrity and compliance. Their social media postings and communications are intended for insurance professionals and are not for soliciting sales to the public. They also ensure that their products and programs are compliant with the relevant state regulations.

In addition to their focus on diversity and inclusion, Crump celebrates the achievements of women within their organisation. They are committed to fostering an environment where women can thrive, grow, and take on leadership roles. This is evident through their Women's Teammate Advocacy Group (TAG), which works towards creating an inclusive and diverse workplace where every voice is heard and valued.

Lastly, Crump values continuous improvement and innovation. They invest in their employees' growth and development, offering opportunities for career advancement and encouraging their team to strive for excellence. They also recognise the importance of staying ahead in the industry, adapting their marketing strategies, and leveraging technology to enhance their sales and back-office support.

Crump's position in the insurance market

Crumps' Position in the Insurance Market

Crump Life Insurance Services is a leading third-party distributor and service provider of insurance and retirement products in the United States. It was established in 1920 in Memphis, Tennessee, and rapidly grew to become the largest insurance agency in the southern United States. Crump supports the distribution of life insurance, annuities, long-term care, linked benefits, disability, and health products. They market under the brands Crump, Truist Life Insurance Services, and Tellus.

Crump is part of Truist Insurance Holdings, Inc., the fifth-largest insurance broker in the United States. Truist purchased Crump from a private equity firm, building its significant strategic presence in insurance distribution. Crump's expertise spans the institutional/wholesale, IMO, and BGA sectors, and it partners with more than 31,000 financial professionals to deliver a range of holistic solutions.

Crump has a strong focus on diversity and inclusion, fostering a "place I want to be" environment for its employees. They are also committed to investing in technology and innovation, ensuring they provide best-in-class tools, solutions, and services to insurance and financial institutions, professionals, and their clients.

In January 2025, AmeriLife Group, LLC, a national organization that develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions, announced its agreement to acquire Crump Life Insurance Services and Hanleigh Management (collectively "Crump") from TIH Insurance Holdings, LLC. This acquisition is expected to enhance AmeriLife's presence in the institutional, IMO, and BGA segments, as well as expand its life insurance offerings. The acquisition is also expected to provide Crump with access to new tools and resources to build upon its success and deliver better solutions to its customers.

Crump's clients and partners

Crump Life Insurance Services is a leading third-party distributor and service provider of insurance and retirement products. It is part of Truist Insurance Holdings, Inc., the fifth-largest insurance broker in the United States.

Crump supports the distribution of life insurance, annuities, long-term care, linked benefits, disability, and health products. They market under the brands Crump, Truist Life Insurance Services, and Tellus. The company operates with a focus on diversity and inclusion, fostering a positive work environment for all employees.

In 2025, AmeriLife, a national organization specializing in developing, marketing, and distributing life and health insurance, announced its acquisition of Crump Life Insurance Services. This merger was aimed at enhancing AmeriLife's wealth solutions for its clients and partners, leveraging Crump's expertise and dedication to customer satisfaction.

The acquisition of Crump by AmeriLife demonstrates a commitment to advancing capabilities and services for their collective clients and partners. With this merger, Crump gains access to new tools and expanded resources to enhance their offerings and build upon their success in delivering secure futures for retirees.

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