Haris Ashley
Primerica, a financial services provider, has been ranked highly by several platforms for its life insurance offerings. Primerica was ranked the #1 Most Trusted Life Insurance Company by Investor's Business Daily in 2022, and also placed third for the Most Trusted Financial Company. Primerica was also recognised as one of America's Best Insurance Companies in 2022 by Forbes. Primerica's life insurance companies have been rated A+ (Superior) by AM Best, and the company itself is rated A+ by the Better Business Bureau. Primerica only offers term life insurance policies with terms ranging from 10 to 35 years, and coverage up to $10 million. The company is a leading provider of financial services to middle-income families in the United States and Canada, with over 151,000 independent life insurance representatives.
| Characteristics | Values |
|---|---|
| Trustworthiness | Ranked #1 in 2022 by Investor's Business Daily |
| Trustworthiness | Ranked #1 in 2024 by Investor's Business Daily |
| Trustworthiness | Ranked #1 in 2025 by Investor's Business Daily |
| Trustworthiness | Ranked #1 in 2025 by Forbes |
| Trustworthiness | Ranked #3 in 2022 by Investor's Business Daily |
| Trustworthiness | Ranked #3 in 2024 by Investor's Business Daily |
| Trustworthiness | Ranked #3 in 2025 by Investor's Business Daily |
| Trustworthiness | Ranked #3 in 2025 by Forbes |
| BBB Rating | A+ |
| AM Best Rating | A+ |
| Maximum Term Length | 35 years |
| Minimum Term Length | 10 years |
| Maximum Age of Policyholder | 95 years |
| Maximum Coverage | $10 million |
| Number of Lives Insured | 5.7 million+ |
| Number of Client Investment Accounts | 2.7 million+ |
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What You'll Learn
Primerica's ranking in life insurance
Primerica has also been recognized by Newsweek in its second-annual ranking as America's Greatest Workplaces in 2024. This award is based on a survey that considered various topics, such as compensation and benefits, training and career progression, work-life balance, and company culture. Primerica was also recognized as America's Greatest Workplaces for Diversity in 2025 by Newsweek. Additionally, Primerica was proud to have been recognized as one of America's Best Insurance Companies in 2022 by Forbes. Primerica's U.S. term life insurance business was rated as the number 1 Most Trusted Life Insurance Company in 2022 by Investor's Business Daily. Through its insurance company subsidiaries, Primerica was the second-largest issuer of term life insurance coverage in the United States and Canada in 2021 and 2024.
Primerica only offers term life insurance policies with terms ranging from 10 to 35 years. Primerica offers term coverage of up to $10 million, and you can purchase a policy up to the age of 95. Primerica's term life insurance business is rated A+ (Superior) by AM Best. Primerica is also rated A+ by the Better Business Bureau (BBB).
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Primerica's trustworthiness
Primerica's financial stability is evident from its A+ rating by the Better Business Bureau (BBB) and the "Superior" A+ credit rating by AM Best. The company has a strong presence in the life insurance market, with over 2,800 corporate employees and 151,000 independent representatives across the United States and Canada as of December 2024. Primerica insured over 5.7 million lives and had over 2.7 million client investment accounts as of December 2021. In 2024, the company paid out approximately $1.8 billion in life insurance benefits to clients' families and was the second-largest issuer of term life insurance coverage in the United States and Canada.
Primerica's unique culture and approach to the market, as attributed by CEO Glenn Williams, have contributed to its reputation as a trustworthy company. The company follows through with its promises and is committed to its mission of creating financially independent families. Primerica's representatives build strong relationships with their clients, earning their trust by providing appropriate financial solutions through term life insurance, mutual funds, annuities, and other financial products.
While Primerica's trustworthiness is generally well-regarded, it is important to consider the limitations of its offerings. The company only provides term life insurance policies, which do not accrue cash value and cannot be converted into whole or universal policies. Those seeking other types of life insurance coverage may need to explore alternative options. Nonetheless, Primerica's focus on term life insurance has allowed it to streamline its processes and provide competitive offerings in this specific area.
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Primerica's term life insurance coverage
Primerica, a leading provider of financial services to middle-income families in the United States and Canada, has been ranked the #1 Most Trusted Life Insurance Company by Investor's Business Daily in 2022. Primerica has also been recognised as one of "America's Best Insurance Companies" by Forbes in the same year. Primerica only offers term life insurance policies with terms ranging from 10 to 35 years. The maximum term length is 35 years, and you can purchase a policy up to age 95. The company's ""Buy Term and Invest the Difference" philosophy encourages clients to invest the difference in premium for future returns.
Term life insurance provides coverage for a specific period of time, or a "term" of years. If the insured person dies within the "term" of the active policy, the death benefit is paid out to the beneficiary. This type of insurance typically allows clients to purchase more insurance coverage for a lower price (premium) than other kinds of life insurance. Primerica's term life insurance policies are underwritten by the National Benefit Life Insurance Company, with Home Office in Long Island City, New York State, and the Primerica Life Insurance Company, with Executive Offices in Duluth, Georgia, for all other U.S. jurisdictions. In Canada, policies are underwritten by the Primerica Life Insurance Company of Canada, with its Head Office in Mississauga, Ontario.
Primerica offers term coverage of up to $10 million, with the qualifying amount varying for each customer. The cost of coverage depends on several factors, including age, gender, health, location, lifestyle, and occupation. For example, a 30-year term policy will be more expensive than a 10-year term policy with the same amount of coverage. Policy renewal can also impact premiums, with renewal costs typically increasing.
Primerica's term life insurance policies are available in all 50 states, Washington, D.C., Puerto Rico, and Guam, as well as in Canada. The company also offers several riders that can be added to customise coverage, including the Increasing Benefit Rider, Waiver of Premium Rider, Terminal Illness Rider, Child Rider, and Freedom Accumulation Benefit Rider.
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Primerica's financial services
Primerica, a financial products and services provider, has been in business for over 45 years and is publicly traded on the New York Stock Exchange under the symbol "PRI". The company offers a range of financial services to middle-income households in North America, with a focus on providing term life insurance policies. Primerica has been recognised for its financial services by various organisations and has received several awards and rankings.
In 2022, Primerica was ranked as the #1 Most Trusted Life Insurance Company by Investor's Business Daily in partnership with MarketWatch. The company also ranked third overall for 'Most Trusted Financial Company' when compared to 24 other companies in areas such as trustworthiness, quality of products and services, ethical business practices, privacy and security of personal data, customer service, and fair prices and fees. This ranking was based on a survey of consumers' trust attributes, reflecting the relationships Primerica representatives have built with their clients. Primerica has consistently ranked highly in this survey since its inception, outperforming companies like New York Life and Prudential.
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Primerica's ratings and reviews
Primerica has received recognition and accolades from various platforms. Primerica was ranked the #1 'Most Trusted Life Insurance Company' by Investor's Business Daily in 2022, in partnership with MarketWatch. Primerica also ranked third overall for 'Most Trusted Financial Company' when compared to 24 other companies in areas of trustworthiness, including quality of products and services, ethical business practices, privacy and security of personal data, customer service, and fair prices and fees. Primerica's ranking was based on an online survey of 16,000 respondents in the U.S., considering customers' overall satisfaction and recommendations. Primerica's ratings on Google as of 16 August 2024 were 4.9 stars out of 5, based on 10,329 reviews.
Primerica's life insurance companies have also been rated A+ (Superior) by AM Best, as of 15 November 2023. AM Best's ratings range from A++ to F, with A++ being the highest rating. Primerica, Inc. is also an accredited member of the Better Business Bureau, which represents high standards and best practices in customer service, sales, advertising, data privacy, and ethics.
Primerica only offers term life insurance policies with terms ranging from 10 to 35 years. The company's term life insurance policies are underwritten by the National Benefit Life Insurance Company, with offices in New York, and the Primerica Life Insurance Company, with executive offices in Georgia. Primerica's term life insurance offers coverage for a specific number of years, after which the policy expires and coverage ends. The company offers policies worth as little as $15,000, with an unlimited maximum coverage amount for qualifying applicants.
Primerica's website may be confusing for visitors seeking life insurance, as the homepage emphasizes a "financial education guide" rather than providing direct links to the company's term life insurance page. The term life insurance page also lacks specific information about the company's policies, such as available riders and premium rates. Primerica's sales approach may not appeal to all consumers, as the company uses a multilevel marketing structure where agents are independent contractors who may pitch products to friends and family. However, the company has a low volume of complaints compared to similar-sized companies and strong financial backing.
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Frequently asked questions
Primerica has been ranked as the No. 1 'Most Trusted Life Insurance Company' by Investor’s Business Daily in 2022. Primerica has also been in business for over 45 years and is rated A+ by the Better Business Bureau.
Primerica offers term life insurance policies with terms ranging from 10 to 35 years. The maximum term length is 35 years and you can purchase a policy up to the age of 95. Primerica also offers term coverage of up to $10 million.
Primerica was the second-largest issuer of term life insurance coverage in the United States and Canada in 2021 and 2024. Primerica has also been recognized as one of America's Best Insurance Companies in 2022 by Forbes.
