Insurance Brand Toggle: 21St Century Update

21st Century Insurance is changing its name to Toggle and moving its customers to the new brand. This is because 21st Century's parent company, Farmers Insurance, wants to push customers towards a more modern, digital-focused brand with customizable coverages and unique offerings beyond traditional insurance. While 21st Century Insurance still exists as its own entity in California, customers outside of the state will now have Toggle policies. This change has caused some frustration among customers, who have reported issues with customer service and unexpected policy cancellations.

21st Century Insurance is now Toggle Insurance

The insurance company, which is backed by Farmers Insurance, has recognised that today's consumers want more from their insurance beyond just coverage. They want options that empower their unique lifestyles. As a result, Toggle Insurance aims to provide a simple, affordable, and customisable product with coverages built to address the needs of today's consumers. The platform includes a range of subscription levels, add-on features, and exclusive offerings.

The change to Toggle Insurance has been met with mixed reactions from customers. Some have praised the company's innovative approach and the flexibility of its packages, while others have complained about long wait times to connect with customer service and unexpected policy cancellations. There are also concerns about the digital nature of the new brand, with some customers expressing a preference for phone-based support.

It is important to note that the transition to Toggle Insurance only applies to 21st Century auto insurance customers outside of California. Within California, 21st Century still exists as its own entity, providing superior coverage and service to customers in the state.

Toggle is a millennial-focused brand

21st Century Insurance is changing to Toggle, a millennial-focused brand backed by Farmers Insurance. Toggle was launched in 2018 to revolutionize the insurance industry with customizable coverages and unique offerings that go beyond traditional insurance. The brand aims to cater to the needs of digitally-powered consumers, particularly millennials, by offering a simple, affordable, and customizable product.

Toggle has developed a new platform that utilizes gamification to allow customers to adjust their coverage options easily. One of its standout features is its renters insurance policy, which is one-third the length of the industry standard and includes coverage for flood and earthquake, which are typically excluded in other policies.

The company offers three subscription levels – basic, standard, and premium – starting at just $5 per month. Renters can choose the subscription that best fits their needs and have the flexibility to make changes or cancel at any time. Toggle also provides a range of add-on features, such as a tech package, Credit LiftSM, and Side HustleSM, which provides coverage for customers with side businesses.

In addition to its innovative approach to insurance, Toggle is backed by the financial strength and experience of Farmers Insurance, a trusted insurer with over 90 years of industry-leading product development and first-rate customer service. This gives customers the peace of mind of knowing that their insurance provider has a solid foundation.

The transition from 21st Century to Toggle has been met with mixed reactions. While some customers appreciate the modern and customizable nature of the brand, others have expressed concerns about the impact on customer service. Some have reported difficulties in reaching customer support and long wait times, which has caused frustration among policyholders.

It offers a fully digital insurance subscription service

21st Century Insurance is changing to Toggle, a sister company of Farmers Insurance. This change has been met with mixed reactions, with some customers complaining about poor customer service and unexpected policy cancellations. However, the introduction of Toggle marks a significant shift towards a fully digital insurance subscription service, offering convenience and flexibility to its users.

Toggle offers a range of insurance options, including renters insurance and auto insurance, with plans to expand beyond the initial launch in Illinois and Wisconsin. The service has three subscription levels: basic, standard, and premium, with prices starting as low as $5 per month. This digital platform allows users to adjust their coverage options and add optional features to customize their plans according to their unique needs.

One of the standout features of Toggle is its focus on empowering digitally-active consumers, especially millennials. The platform utilizes gamification to engage users and make the process of adjusting coverage options more interactive and enjoyable. This approach is a significant departure from traditional insurance policies and demonstrates Toggle's commitment to innovation in the industry.

In addition to the standard insurance offerings, Toggle provides several exclusive features. For example, the Credit Lift feature helps members build their credit scores by reporting their on-time rent payments to major credit bureaus. The Side Hustle feature is designed for those with side businesses, providing coverage for equipment and personal injury for online social influencers. The Pet Parent feature offers protection for pet-related incidents, such as injuries caused by pets or boarding costs if the residence becomes unfit to live in due to covered losses.

Toggle's digital insurance subscription service also includes Identity Protector, which provides instant identity alerts, allowing users to monitor changes and take immediate action. The Always On Portability feature ensures that members' belongings are covered not only at home but also while they are traveling or moving. These add-on features enhance the sense of security and peace of mind that Toggle aims to provide to its customers.

It is backed by Farmers Insurance

21st Century Insurance is backed by Farmers Insurance, a subsidiary of the Zurich Insurance Group. Farmers Insurance has over 90 years of industry-leading product development and first-rate customer service. This means 21st Century Insurance customers can benefit from the financial strength, insights, and experience of Farmers Insurance.

Farmers Insurance was founded in 1928 by John C. Tyler and Thomas E. Leavey, who believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums. The company was started with a loan from the founder of Bank of America, and the first Farmers customer was Charles Brisco, who insured his 1925 Cadillac Phaeton.

Farmers Insurance has since expanded to offer insurance for vehicles, homes, and small businesses, as well as other insurance and financial services products. The company has over 48,000 exclusive and independent agents and approximately 21,000 employees.

In 2009, Farmers Insurance acquired 21st Century Insurance from AIG for $1.9 billion, making Farmers the joint third-largest personal lines insurer in the US. This acquisition included AIG Hawaii.

In 2018, Farmers Insurance launched a new brand, Toggle, to provide customizable insurance coverage for digitally-powered consumers. This included a new platform designed to deliver a unique insurance experience, with gamification elements and a simplified renters insurance policy.

While 21st Century Insurance has transitioned to Toggle for customers outside of California, 21st Century still exists as its own entity within the state.

It offers customizable coverage and unique offerings

21st Century Insurance is changing to Toggle, a brand owned by Farmers Insurance. This change is being made to offer customizable coverage and unique offerings that go beyond traditional insurance.

Toggle offers a simple, affordable, and customizable product with coverages tailored to meet the needs of today's consumers. One of its standout features is the ability for users to adjust their coverage options through gamification. It also offers a new and improved renters insurance policy that is one-third the length of the industry standard and is much easier to understand. This new policy includes coverage for flood and earthquake damage, which is typically excluded in other renters' policies.

The foundation of Toggle's service is its three subscription levels: basic, standard, and premium, starting at just $5 per month. Users can choose the subscription that best fits their needs and have the flexibility to make changes or cancel at any time. All subscriptions include a minimum of $100,000 in liability coverage and at least $1,000 in blanket contents coverage, with the option to increase coverage as needed.

In addition to the subscription levels, Toggle offers a range of optional add-on features to enhance the user experience. These include a tech package, Credit LiftSM, and Side HustleSM. The tech package provides broader coverage than some brand-specific standalone warranties, starting at just $9 per month. Credit LiftSM helps members boost their credit score by reporting their on-time rent payments to the major credit bureaus. Side HustleSM provides coverage for customers who have a side business, including protection for equipment and lost wages.

With its customizable coverage options and unique offerings, Toggle is revolutionizing the insurance industry and providing a fresh, modern approach to meet the needs of today's consumers.

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